 Welcome to the journey today. We're talking about how to use Twitter for your business. Let's jump in. I Hear a lot from different businesses that Twitter is dead. It's irrelevant. Why should we be on Twitter? Give me what are some pros to using Twitter? So I hear that all the time too, and it's absolutely not the case It's on the rise popularity is growing and Twitter is really unique in that The real time that embraces is what makes it so special So should all businesses use Twitter should some or there are certain use cases where you probably should avoid it? I'm a big fan I'm a huge advocate of using all three platforms Facebook Twitter and it and Instagram because they work better together Okay, but the thing about Twitter is in some view this as a con is the Algorithm so you're not going to just see things in a chronological order. Okay So to keep your content actually coming up and being found you want to make sure that you have quality content Not quantity don't need to be Tweeting on mass producing content, right? You want to make sure that you're giving something of value to your audience What's kind of the first steps once I sign up? What should I really look at? So first steps you definitely want to start following like-minded users, okay? And that can also help you to get in front of their followers, which will give you a really organic Presence and then also go and engage with other users on Twitter You'll go and click retweet on something that makes sense to your business. That would also be a value to your followers So what about my profile? I know it there's some things that I should probably do just to make sure it's consistent What does that look like with your profile? You want to make sure that you have usually do you have a logo? Yeah, yeah, so you want to put your logo out on your Twitter and definitely make sure your handle is consistent So that's that out symbol and then the name of your business preferably make sure that's consistent across Twitter Instagram and Facebook right after all You're branding yourself, right? And then from there you have like a little bio description to write fully beneath the photo and your handle cool So one of my like just absolute favorite topics ever are hashtags hashtag. I did it all for the cookies, right? Tell us about kind of the best practices using hashtags Like should we just go on a hashtag tangent? Are there best practices? What should we avoid? Give us a lowdown Yes, so definitely reel it in don't need to go hashtag crazy. Okay, but I also love hashtags It's a great way to get more exposure. They're free to use And it can help you to be found by someone who doesn't even know you exist also Including an actual Caption that you're writing so one of my favorite things to do when I'm traveling the country Let's say I did this seminar right on social media and I got a cool picture Me at the microphone feeling I could see it now feeling pretty cool had a train show And so I want to like get that out to my audience and I caption it like Having a blast sharing hashtag social media tips So then it's in my caption and then now if anyone's searching in the area or social media tips in general, right? I have a chance to be discovered seems more natural right then just having at the very end make it part of the conversation Exactly part of the caption, but do both by all means. Okay. You can get real localized with it So yeah, so when I travel like for example as an Austin recently And I just wanted to know where's a good place to eat or get a craft beer You know, that's a big thing in Austin. So I would just search hashtag Austin eats and from there I found out what? Tourists locals where they were going to get food and then that helped me make my buying decision So think about it as a small business owner, you know, how does this relate to you? Well, consumers are out there searching hashtags when they're looking for a product a service a cup of Joe And then so if you have these hashtags on your posts Like you're more likely to be found when someone's searching coffee perfect And what I would say to like when searching that joining on that conversation with those hashtags that are relevant to what you're searching And that's what that's what's most important about Twitter, right is talking to people and being social social media for a reason Exactly. It's a two-way street. That's the beauty of it, right? You're not just talking at your customers anymore You're engaging with them. It's a conversation and at the end of the day That's is gonna make your presence more powerful if you have this Two-way conversation right on I dig it. So next up we have really paid Advertising because I know I've seen some paid promotions on Twitter every now and then is there any relevance to that should we test it out? What are your thoughts? I always say start small and be sure you're paying attention to the metrics otherwise, you're just Just blindly Right at the end of the month. You're like, wait, where did my money go? Yeah, so just start small. So Emma, so we're we're we're tweeting a lot. We're searching hashtags. We're using hashtags How do we know if what we're doing is working and relevant? Is there any place to go in and check what we're doing? There absolutely is a way to track Twitter has this account dashboard that you can actually see Even what time of day people are looking at your tweets, which could really be informative You know, I used to work at a coffee shop and what we found is There were certain times a day that made sense to tweet to get people to come in right coffee early risers You can tweet something at 5 a.m. About what you have on what your drip coffee is or your specials on your lattes And that made sense, you know And then so thinking about the time of day looking at your Twitter analytics to see what works best Yeah, but also the top tweet is really informative Like the tweet that got the most impressions the most engagement that's gonna help inform the next tweet and your strategy, okay Oh, also the retweet if I'm getting a lot of retweets from users. I know. Oh, they like that You know, they want to tell their friends. Yeah, I should include more photos of me skateboarding That got way more retweets and then that informed my next Tweet so there's there's two different types of retweets if you will there's retweet and there's a quote tweet Yeah, so while it's fast and efficient to simply click retweet You know back to the million other things you're doing We've found it to be more beneficial to quote add your own caption because then you're adding your personal flair to it And you're really explaining the relevance of that tweet to you. Why are you retweeting it? Sometimes I feel like I'm spending all day on Twitter. Is there a way for me to not have to do that? Like can I just go and do it just once a day because like schedule things like help me out here? I don't want to spend all day on social media. I've got a business to run Absolutely, so there are ways to outsource. Okay, if you don't want to do this Go to any social There are teams that can take this off your plate But if it's something you want to do on your own you want to be beneficial with your time So I strongly strongly encourage a content calendar Okay, so that way you so you get a calendar a blank calendar And you just plan out a couple days a week that you want to tweet and do it months in advance So then you don't miss piggybacking off of a holiday even unofficial holidays like national Hot dog day or there's really a random holiday for every day. Yeah, and not all of them are going to make sense to your business But if they do you can really piggyback off of that with Twitter But the content calendar is gonna be key to help you plan out in advance You're not rushing and scrambling like I haven't been on Twitter for a few days I just need to go out there and tweet. Yeah, no one tool that I found that was pretty cool is tweet deck Have you checked that out? No, I haven't so tweet deck actually lets you it's inside of Twitter itself But it lets you schedule out your own tweets so that you don't have to have to go in every day and post You can literally take some time or chunk out of your Monday, right and schedule out your your content calendar And it'll just spin it for you. Yeah, and I would just be cautious with that though because While that's maybe a good way for you to Prior or manage your time rather you want to make sure that those times of day are working for your consumers because that's the key You want your tweet To connect with your consumer At the most optimal time. All right. Thank you so much Emma. This has just been a blast I'm I'm going to invest in Twitter now like it's changed my life. So thank you Awesome, well, thank you all so much for watching. This has been the journey make sure you like subscribe comment below Let us know your thoughts. Let us know you want to see next and thank you for watching