 Hi, this is George Cowan in this video. I want to talk with you about marketing funnels and marketing motives now before I get Started, I'm gonna show you my sweet dog buddy, and I'm training him to wait for the pine cone even after I throw it But he wait He's training his eyes on the pine cone now and waiting for me to give him the signal Buddy go. All right. Let's see how long it takes him to get it. Oh, he probably found it right away So I got a question over email from from a newsletter subscriber who asked about marketing funnels and and he says that he was feeling really an uncomfortable by with using them and it's not good for his audience and is there a better way of doing it and I also Saw this discussion happen in in an online group, and I wanted to address that In the next few minutes, and I hope you find this helpful To clarify your own marketing strategies and buddy there has already found the pine cone. He's such a good boy He's just waiting for me. Okay, so here's the the the bottom. Let me start with the bottom line It comes down to your marketing motives. Okay Are you first and foremost trying to get people to buy from you? Or are you first and foremost trying to help them as much as you can even if they don't buy from you? Knowing that some of them will buy from you if you come from a heart and and and truly help them, right? So there is a misconception that a lot of people have which is oh George I was sold on this formula for creating marketing funnels that supposed to work like gangbusters It's got to work if I just get people to opt-in to my e-book over email first and then send them a three video series That gets them that really sells them on my services This has got to work right and this is what the big lie is in in marketing Is that if you use this formula? It's going to work Unfortunately people selling that formula use a lot of hype to say that this is going to work for everybody Okay, or for most people who buy this when when the reality and I've been in the industry for seven years full-time Doing this kind of thing and using marketing funnels myself earlier in my early years It does not work for most businesses For for a many variety of reasons. It's not just the formula itself sometimes It's it's the offer hasn't been optimized sometimes the audience hasn't been clarified There's lots of reasons why the formula doesn't work now Here's the here's the reality of business actually is that most business most marketing campaigns fail Most business ventures fail me think about the Silicon Valley the smartest venture capital investors in the world They regularly have 90% of their venture capital investments fail 90% of startups fail Why is that these are the smartest people? You know in the world and the most risk-taking smartest You know most plugged into market research, etc The reality is that there there are so many reasons why businesses fail, right? And so if you are willing to keep going Past failure and learn from your failures You will eventually succeed if you set your eyes on that goal and keep going now if Business and marketing campaigns are so uncertain Why not come from a place of service? Instead of trying to get people to buy from you Because if you come from a place of service and generally help people number one You will actually get to know what your audience needs if you genuinely come from a heart of service and an Inquiry to say how can I help them the best? Okay, and let me try this. Does this help them the best? Number two is even if this particular campaign fails Which as you know chances are the only way you succeed is to keep learning from your failures and keep trying another campaign Even if this campaign fails, you will have served people. You will have learned. Does that make sense? So Instead of a marketing funnel I invite you to think in terms of a curriculum that you're designing a curriculum So to educate your ideal audience into a particular transformation Okay, and you are giving away as much of your curriculum as you can within your healthy boundaries Whatever you're needing maybe you already have another source of income then give away as much as you can right now While you are experimenting with what truly helps your ideal audience what parts of your methods really really work Okay Now if you need to make money then give us way as much as you can and then charge for whatever you you can't bear to Give away. All right, and if you come from a plate a heart of service and Get to know your ideal audience and what they truly need you will eventually make enough money So with that Buddy has been so patient waiting for me to throw the pine cone again. So I'm gonna sign off for now I hope this is helpful. I'm always open to your comments and your questions and until the next video. I wish you well