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Published on Jun 16, 2011
Peter Fisk's introduces his four "genius" books ... together describing a more inspired approach to 21st century business
1. Business Genius ... strategy, leadership and change in turbulent times 2. Customer Genius ... insights, propositions and experiences outside in 3. Marketing Genius ... brands, propositions and engagement differently 4. Creative Genius ... creativity, design and innovation in an ideas world
Peter Fisk is an inspirational speaker, bestselling author and leading international advisor on strategy and innovation, brands and marketing.