 frawa kufiwa na juniorjola, kwa wana niwiwa pakehwa kwa wana? Posa kusit mo'na pakapepaka. Kwa wana hwenda wamiwa, mga wana kwa wana habia pakapepe. Ingikati na na nana jemama Umunburi, mga harta, mga keki wa nbima mkuntsak. Jemps, Kari butene. Hwai ni manipulatingna wana? Nikiwa. Nikiwa diwa hliko. Yes, the last time we were here, it's been how long? A year and a half. Wow, I'm so sure a lot has changed. I promise to be back. Yes, and here you are. I promise to be back. So I'm so sure that people are looking forward to hear the progress when it comes to suddenly when the different introduction of probably subsidiary products as well, and tell us how you feel. But for someone who is meeting you for the first time, because I'm so sure we have people who are meeting James for the first time, I'd like you to briefly introduce yourself and tell them what you do. Okay, to our first timer, meeting me I'd like to introduce myself as a formulator. I own the Sanora Company. For now I'm a founder. I work with the formulas of the products as well. So that would be the base of my identity, but as well I sit in a committee at Kebs. We deal with cosmetics. So we just come up with parameters. We talk to other, let's say, East Africa community sets in terms of imports and exports, matters related to cosmetics. I also am a safety supervisor at the breweries. So much has changed. The last time I was here, I didn't have those two roles. And those are just other minor freelance roles that I'm doing right now. Okay, and how has this particular roles affected the business? Not really. As I said, they are freelance. Freelancer. I only work during some particular times of the month. An example, the safety supervisor one, I do roughly twice or thrice a month. And the technical committee one, we maybe meet probably thrice a month, but lately it's been a little bit busy because we're having a little bit of hitches when it comes to imports and exports, especially the neighbors, Ugandans and Tanzanians and Rwanda. And recently Congo as well. Yeah. Before you get into where you get your, when it comes to manufacturing, where you get how you go about making your products, I'd like to find out in terms of the level of networking that you have right now. Because you always build network as you course with time as well, especially in the business space. And it's very critical. So how has that impacted the business now? Well, a year and a half ago, I was talking about registering my company and I kept especially. I have that. And being in the committee, I get to meet up with other players in the game, say L'Oreal, say Unilever. So I get to interact with them in a way. I get to know the whole basis of having the bureau in terms of managing products and making them safe for the consumer. With the breweries, I get to be a little bit safe in terms of manufacturing. But that's a bigger aspect of the whole manufacturing aspect. When you look at this particular product, let's go with the shear butter. Probably we can take it and then we show us the packaging. And now that we are verified, there's a whole stamp going around it. Okay. Now this is, where's my camera? All right. This is one of my richest butter, as of yet. I only had the plain ones, maybe the smaller ones like this one. Initially I had just one fragrance. I came to produce other fragrances for various audiences. Like this one is a bubblegum one for the kids. Okay, but what is bubblegum? Bubblegum is just the bubblegum fragrance that I added to the shear butter with other oils. So kids tend to love this. And what is it used for? Is this for the body moisture range? Is it also a shear butter? Yeah, it also has shear butters, the major base ingredient. I also have another cinnamon for the men mostly because it's a little bit spicy, not floral in terms of the scent. Oh, what do you mean spicy? It's spicy because it's got cinnamon back oil. So it has that spicy scent. So that means females can use that? Can also use it. It's actually good for hormonal acne and stretch marks. So getting the reviews from the clients, they really love this. I was talking about this reach. And speaking of acne, before we get speaking on the shear butter, can diet actually affect someone when it comes to acne? Diet would, but mostly it's hormonal and a little bit of genetic. I'm not so deep into the health and the likes and the diet. But also she will meet clients who come to you and have different skin, different skin condition as well and they will love to use the products and they are very inquisitive when it comes to the effects, side effects that might happen because they have a critical skin and careful on that one. So I decided to work on natural products first because they are the safest products that you could work on right now before dealing with the other chemical synthetic kind of products. So these ones would hardly mess up with your acne or your skin tone. It just improves the fairness of what you already have. But I'm looking forward to research and innovate my products, especially when it comes to face and other face related products. All right. As again, James, when you get into exfoliation because I feel like we, this is the skincare routine that most people get. The different masks that people go for. How often should one exfoliate? Yes. Well, there's a whole process in face cleansing and moisturizing. So you've got some scrub that you could do maybe twice or once a week depending on your first type, oily or not. There's a whole routine people get to choose on whatever suits their face mostly. But a general routine would be face scrubbing, cleansing or you could put your mask in between and you've got toning and you've got moisturizing. Again, as I said, people have their own different routines when it comes to face care. I'm yet to establish my own routine because I want to have my own process and procedure. It's not really complicated because the face itself gets to cleanse itself, especially with what you eat. It's a lot of water, fruits and vegetables. So when it comes to your products they're all organic? Ya, we could say. So what is this one called Sanura, it's floral. So what is that for? The one that has a floral packaging is a moisturizing spray. I have rose water, vegetable glycerin and aloe vera gel inside that. It helps to just, it's a quick fix when it comes to moisturizing your hair. It's always directly proportional. Join us to the hair and it's doing the most part. Maybe we can share it with our viewers so they can see what product we're talking about. This was the one I was talking about. I don't know which one. Now this is a moisturizing spray. As I said, it has the three major ingredients. It's all natural, all organic and it suits everyone. Male, female, kids. It's one of the best formulas I've created so far. It's quite nice when it comes to moisturizing your hair. I came with Shampoo the last time I was here. So I just assumed that they've seen the Shampoo before. And if they haven't maybe they can follow on social media. Sanura, there's the famous logo there. After Shampoo you just get to use the condition. I never had the conditioner before. It's a nice detangling conditioner especially to the common for sehe. Okay. I see you have another packaging there. We can go through that as well. Now these are scalp oils. They have almost the same formula. The beard oil and the healthy scalp oil. The scalp oil is an all round, seven blend personal mixture. It's got anti dandruff, anti each. I have clients who use it just to relax their heads. So they just apply before they sleep. It's quite nice. It's all natural. And as I said they both have the same formula with the beard oil. Helps mostly raising the chin area and grope. The last time I never had beard. Why are you being so extra like that? Nothing's okay. Maybe you can sit upright and then we look at there's another aspect of the business that I want to touch on. There's incorporation of new products in Sanura. I would like to find out how has the reception been like and what level of marketing strategy are you using currently? Okay. Marketing strategy wise I'm still using social media and referrals with other clients and client users just like the product they tend to refer people to my products. I like to blend in with new ways of production just to suit the client's expectations. So as I said initially I only had one type of butter but now I have around five to suit a wider audience. So I'm looking into the future of working with so many other products, face, hair and related. Alright so you're both in employment and also entrepreneurship. Yeah we could say. Okay. Let's look at the aspect. How do you find it? How is the balancing? How can you also... because I believe being an entrepreneur there's another level of focus you should have on that particular business. Alright. So how are you balancing entrepreneurship and employment as well? Well again the employment is highly freelance so I don't get to use most of my time being in employment. I get to balance that because most of the time I'm doing the Sanura in production and marketing and everything. I get to put it in two avenues the purpose to life and the passion. When it comes to employment you get to just work with what you passionate about. Right now I have to do this because it's my purpose in life. I really need to make the butter so that I can maybe have a comfortable life. Maybe I can't get employed with my hair. So I just tend to love doing what I'm doing. You're freedom. Yeah. I get to be so free with the sun. So it's a balance and I get to enjoy both of my roles playing in whatever I'm doing but in long term I'm always going to go for self-employment and entrepreneurship. Right now I'm just balancing because I need the money. Yes you need to be afloat. Okay. So when it comes to Sanura you've been to the market for how long? Right now it's been just roughly two years. Two years. Two years. Okay. And when it comes to manufacturing of this product I believe you use organic products. They're all organic products. So when it comes to manufacturing how do you go about it? So it's a little complicated. I have various ways I've grown to adopt various means of manufacturing and production. I won't go deep into the details because it's just like that. Just briefly. Take us to it. Okay. When it comes to the butters there's nothing much other than getting to know how the best bears share butter now that's softer that could easily spread. And I just get to blend it in with other oils that I really need for the particular purpose. So you do it all here back at home? Yeah, I do everything in my other bedroom. Okay. So currently you it's a sole proprietorship. It's a sole proprietorship but I'm having co-workers, electrical and co-workers coming in maybe in the next two months I'll be having a little bit of help coming from some of my friends because it's been overwhelming getting to balance everything. Okay. So how are you positioning the brand to be in a space where Sanora will be recognized to another beauty products I mentioned out here. So I would just like understand how you positioning the brand currently. I'm going to really invest in advertising and marketing because the products tend to wear on to the clients and as I said they get to refer. So my target has been or my plan has always been just getting it out there to so many people and the more they get to know of the products the more I'm going to have my brand widened. I intend to be a household body person in the next five years. So that's what you want? That will be your niche that is what you're going for? Yeah, actually butters are quite expensive. Mine are quite affordable. So mine are like half the price a third of the price. So it's a necessary product I think the shape but it's a very nice product especially on the legs and just general body materializing for families. The men, the women, the kids they all need this brand. It's quite nice. Someone is watching and they would like to start a business either in a different form of production that is what would be your advice if they are coming from a point of I don't have capital. I don't have someone to hold my hand and just show me the ways in and out of this particular business that I want to get into. What would be your take on that? Well, it's going to be a little difficult. I would like it's going to be very it's really complicated especially when it comes to inception of the business. You have to convince the first customer and you don't have to like get that getting bit down because you have to have critics initially and you have to blend in with the government protocols you have to get a cab it's really hectic. When it comes to a monetary or capital I think you'd need just a little bit of cash to just start because you are passionate about the same you'd find yourself in it. I've heard people ask me how to go about this and I give them a little bit of help but they end up not going all the way because they never intended to do this initially. What do you mean found yourself doing it? What does that mean? Well, I've never been an entrepreneur in my head I've never had that passion I can say. I usually I'm not that of a salesperson because when it comes to entrepreneurship you have to sell something to someone. So I just found myself because how do I put this? I found myself doing this because I felt like it was something that people need. So it wasn't more of making money because I had me tell people that this is more of a business and it is an interaction or just improving community well-being especially the African. That's why I usually just deal with natural products and I'm trying to face of most of the impulse that we're getting to just improve on our beauty I tend to think that the people who bring this stuff in they don't really care about your skin or your hair. Most of them don't really know what's going on here and when some of the stuff is quite cheap you have to ask yourself some questions. Did you have to do when it was on a personal level that I was looking for a particular product for my hair or for anything of the sort did it boil down to that? Most of the products I use all of them I use on my skin so I use all the the hair products on my hair so I get to just see my hair is doing quite okay. So you're just driving yourself so if it's backfires on us you just follow them but as you say they are natural they hardly backfire. So how do you build your capacity because being in a business space you have also to have a well whereby you fill up yourself as James just to keep the drive going so how do you do that? How do I fill my How do you build your capacity in terms of me being the owner Not really, in terms of in any venture you get into in any space that you get into you have to always look forward in the trend what is coming on what is other people what are other companies doing in the same industry so I just wanted to get that from your end how you build that capacity So being part of the technical committee in terms of in caves I get to be one with the cosmetic world I also tend to view or watch or just read media related to cosmetics and I want to see what is changing in terms of social media as well staff keep changes when it comes to beauty and production as well because I am all in one I have to deal with everything advertising production so I tend to I tend to relate to recent media most of the time I tend to attract people who are in the same field so I can just fill in that capacity in terms of me being one with this because at the end of the day you only get to expose what you've been exposed to when I get to read about the cosmetic media you get to know how much in terms of maybe GDP they are making and I just have to have the same confidence to continue doing this alright fantastic someone who is watching this and they wonder what sort of educational background do I need to have in order to create something as what James has done what would be your feedback or reply to that I wish I lived multiple lives to know if I did a different cause I'd be able to still do this actually from 4 students were out now completed they are old levels so maybe they have passion when it comes to getting into different business spaces and they see this conversation and they are interested so what would be your take on what sort of educational background do I need to have to do this well I have a cousin who is in high school right now and he is quite interested in the same I'll tell them to just go with the process go with the curriculum because people try to put this because you get to I unknowingly probably used some of my some of the information I got in campus to do this so I think that just it's quite set to just go through with the curriculum and just go through what's put in there for you there isn't really a specification when it comes to a cause because this is everything it sells it's business it's bits of chemistry so again as long as you you're passionate about something the something that you can always you can figure it out you can figure it out alright so the last time you were here we were looking at a 2-year implementation plan so what's the 5-year plan looking like 5-year plan from now I want to be a household name I want to have introduced more products I have to I want to have innovated these existing products yeah I want to be a name to reckon with yeah to people they can just when you get into a house and you have charges that belong to San Ura you've got butters you've got a wide range of products I want to be the next year fantastic and you know they say that every dream of course if there is a drawing plan and a blueprint to it it's actually going to happen alright so someone who is like to follow up with you and keep the conversation going how can they be charged to you okay I have the social media you want to give us your numbers okay yeah yeah yeah okay I actually like talking to my clients directly so you could tell me yeah yeah yeah you could do that on 0712 661054 okay 0712661054 that's my whatsapp number you can call me whatever time of the day I have social media pages I just got into tiktok the other day 2 videos I think all have the San Ura company tagline Instagram Facebook and tiktok simple San Ura what is the meaning of San Ura it's an Arabic stroke it's quite nice it just blends well with what I'm doing it has a kitten annotation where I'm a cat person you love cats okay so I was trying to understand the meaning of San Ura okay so it again it has a kitten annotation it kind of means a cat or a young one of a cat and it's also a homo name down at the cost oh okay there you have it fantastic so guys back at home that is none other than James Mamburi Osore who is the founder and CEO of the San Ura company so if you of course love any of the products there you have it you can follow them across all the social media handle that is at San Ura right there you have it so make sure you keep the composition going at Y254 channel Michelle Ashira across all my social at San Ura thank you very much James for creating time to be with us today so remember always you're welcome anytime, any day five years okay there you have it so make sure you stay tuned to have so much coming your way we're going for break and we'll be right back