 Negotiations will soon be underway for Bemidji-Sanford Event Center, but before that can happen an analysis will be done to determine how much the naming rights for the event center are worth. At Monday's Bemidji City Council meeting, council members unanimously approved to enter into a $5,500 professional services agreement with Joyce Julius and associates to assist in the analysis. The firm was recommended by the event center's management company, VenuWorks. Even though the current agreement with Sanford Health doesn't expire until 2020, Sanford's ready to start negotiating. We'll start talking and we've got some things we'd like to do and today they sent a list of things that they'd like to add in addition to the existing ones that they have as far as their agreement. So it's really time to start negotiating and they're ready for it and they want to and we're certain they would like to make sure we have good data to have that negotiation. Sanford Health has the right to extend its contract for an additional five years with a one-year notice. The event center's current naming rights contract is set to expire in the fall of 2020.