 Nine rules to make an upsell that converts. Hey, do you know what an upsell is? Have you made one? If you don't know what one is, you definitely gotta watch this video. At the end of the video, you're gonna know how to make high converting upsells, and we're starting right now. Hey, I'm JR Fisher, and welcome to my channel. I've been selling online since 2009, and I've sold millions of dollars worth of products, both physical and digital. Matter of fact, my branded products are on thousands of websites, including Walmart. Now, if you haven't already done so, make sure you subscribe. Click that button below there, that subscribe button right now, and don't forget the bell, the little bell next to it, that's your notification bell. You've gotta turn on all notifications. That way, I can let you know every single time I have a new video. Now, let's talk about these upsell things. Have you done one? Do you know what one is? Put your comments below. I wanna hear your comments and see what you've worked on prior to this video. Also, I wanna give you a little gift. Yes, a gift for you is an e-commerce course worth $97, but I'm gonna give it to you absolutely free. The link is in the description below, and you can grab it at the end of this video. How would you like to increase your sales automatically? Upselling is an awesome way to do that. Now, in 2012, Amazon came up with an upsell policy, and that policy said, let's show them other products that are related to the product they just bought. That increased Amazon sales 29%, just by adding that to the bottom of the product that we're buying. Now, we always hear the term upselling and cross-selling, and they're kinda used interchangeably, but they're really not the same thing. Upselling is different from cross-selling. Upselling is actually offering your buyer a more expensive item. Cross-selling is offering your customer another item that is related to that particular product, and it could be higher or lower priced, but it's just a related item. So technically, you could be offering them the same item, but maybe just more of it. We sell cases of meat, so if somebody's buying a case of meat, we may say you could buy five cases and get this particular discount. Or for $20 more, you can upgrade to this package. Those are all examples of actually upselling a customer, not cross-selling them. So in this case here, you may wanna sell them a little bit more coffee. You may give your customers the option to buy twice as much of the same gross coffee for just a couple dollars more. So cross-selling is really persuading them to buy an item that complements the item they just bought. In the case where somebody bought coffee, you may offer them a coffee pot, or coffee filters, or coffee mugs. All of those things are actually cross-sells to the original item that they bought. Okay, so let's get into the nine ways that we can do this. First off, we wanna make sure that we don't do things to irritate the customer. So number one is be tactful, be nice, be kind. Don't be pushy when you're selling your upsell. If you harass your customer with an upsell on every single page they go to, a pop-up along those lines, constantly ask them to buy something, that's gonna actually drive your customers away from your site and cause them not to buy anything. So let's limit your upsells to two, maybe three at the most upsells in the entire process. Now number two is don't scare them away with a big price jump, but what do I mean by that? If somebody just bought a $29 product and the next product that you try to upsell them is $2,900, that's way more than what an upsell should be. Generally when we're selling a product for let's say $29, we may go to 99 or 159, but we're certainly not gonna go into the thousands for a product that's less than 100 bucks. Number three is upsell into a subscription. This is better known as continuity. This is a great way to do something. A lot of times somebody will buy a product from us, let's say they buy my book or something along those lines, that's a lower price item, it's like $5, $6, then what we do is we offer them continuity on a product that's similar to that. So if they bought my book that is how to find profitable products to sell online, we will go to a page that's continuity on how to set up a Shopify store. And that's like $27 a month. But the cool thing about that, that's reoccurring so we can constantly make that money every single month and maybe make hundreds of dollars on that particular customer. It benefits them, it benefits us, and we have that constant revenue. Okay, here's a good example right here. This is organic meal replacement meal, it's called. They offer a discounted subscription rate to entice the customer to go with a reoccurring order. Subscription boxes are becoming a major player in the world of e-commerce because they offer convenience in never having to remember to buy shampoo or toothpaste or any of those things. Yeah, I'm in on that. The next thing is make it easy. And what I mean by that is they shouldn't have to enter in all their information all over again to buy your upsell. Now we use a product called Cartra. Cartra does your upsells for you, your downsells for you, your subscriptions. I highly recommend it. And I'm gonna put a link in the description where you can actually try out Cartra and get it for $1. Before you even try out Cartra, if you click the link, it's gonna take you to a page that has a video and that video will show you everything it does before you even get involved. But I think you're gonna like it. We use Cartra for all of our sales pages at this point. Number five is offer a bundle. Now what is a bundle? A bundle is where they pay a little bit more money but they get a whole lot more of that same product. Now what you wanna do on that particular page, let's say they're buying our cases of meat which are $159 and it offers them five cases with free shipping or some sort of discount. We wanna offer a suggestion. We may say you'll need to stock up so you have this on hand. We may say this is great for gift giving, something along those lines so it gives them a reason to actually bundle and buy more of that particular product. Number six is incentivize the sale. And here's what I mean by that. We wanna offer them something a little extra where when they buy more of our product they get something special. So in the case of let's say our canned meats, maybe in addition to getting free shipping on five cases, we may say we're also gonna give you this bonus report worth $29 or we're gonna give you access to this particular course. So that way if they spend more money they even see more value than just spending money and getting a little bit of a discount. And those bonus things, especially if it's a downloadable or a course or something along those lines have no base cost to them because you've already prepared it, you already have it done. So giving it to them adds value to them but it doesn't cost you more in profit. Number seven, offer recommendations. And what do I mean by that? Well, on that particular upsell page we may have testimonials of people who actually recommend that product. We have videos of people who are talking about our products or talking about our services. And when they see that on the page it makes them more apt to actually buy your upsell. Number eight is leverage reciprocity. So what is reciprocity? Reciprocity basically is when you give somebody something they feel like they owe you something. So maybe on that first order you could give them something a little extra so that when they get to the upsell they look at that and go, well, this company's already given me this free report and this free course. So yeah, I'll go ahead and take their upsell. So having that in their back of their mind that they owe you a little something works great when you're offering your upsell. Number nine is upsell, your most popular, your best product, not the old ones that you're trying to get rid of. That's craziness. What you wanna do is you wanna offer something that they're really gonna jump at that they're really gonna go for. If you have products that aren't selling then upsell is not the place for that product. The place for that product is to sell that product at a highly discounted price to get rid of it and don't keep selling it. Make sure that all of your upsells are your highly prized products that everybody wants. All right, so now you know the difference in an upsell and a cross sell and you know how to improve those upsells. Make sure you put all of these practices into place and you're gonna see your sales go up. Now, have you tried to do an upsell? Have you worked on this before? Do you have questions about upsells? Please put your comments below. I answer all the comments. And don't forget if you haven't done so, make sure you subscribe. You don't wanna miss a single video. So what you also wanna do is the bell, the bell right next to the subscribe button. YouTube won't tell you that I do a video unless you turn on all notifications. That's super, super important. Don't forget to like this video also or dislike it. Either way, give me your reaction and let me know what you want. And also don't forget, grab that e-commerce course I told you about. It's a $97 course, but you can get it absolutely free. All you gotta do is click in the description. There's no webinars to attend. There's no credit cards to put in. You just click and gain access. I wanna see you get that. That's my experiment in giving away this course. So let's make it work. I really appreciate you watching this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.