 How to know what to focus on to build your brand. Have you been trying to build your brand, but like there's so many different areas you can go and you don't know which area is gonna work for you the best? Well, you're gonna wanna watch this video because in this video I'm gonna show you exactly what you need to do to build your brand, get more business, get people liking you and we're gonna start right now. Hey, I'm JR Fisher. Welcome to my channel. If you're brand new, we welcome you here. We'll pull out the red carpet and let you enter the channel. But you've gotta do me a favor and you gotta subscribe below. Click that button below down there, that big subscribe button. You gotta click it and right next to it is a bell. Gotta ring that bell. Why would you do that? Well, you do that to get notifications. That's silly. You gotta turn on all your notifications. You've gotta do that. If you do that, guess what? I'll notify you. You'll be a VIP. You'll be part of the Fisher family and I can tell you about every single video I do, you won't miss anything. And what it does is like, if this is a line of people waiting to watch the videos it takes you and it puts you in the front of the line. That's pretty cool, right? Visually, you can see that happening, right? Good, good for you. Guess what? We're gonna get started right now. I've been selling online since 2009. I've sold millions of dollars to both digital and physical products. Hey, my products are on thousands of websites, including Walmart. And what I do on this channel is I take all those years of experience and I put it into videos and I share it with you so you can get good results in your business. In addition to that, I wanna give you a bonus. The bonus is a $97 e-commerce course that you have to pay nothing for, nothing. I'm just gonna put a link down there. You just conveniently have to have a credit card. If you don't have a credit card to your name this is a perfect course for you. Go down there and click that link and you can watch it and learn. Now, have you been trying to build your brand? And if you have, what have you done? Put it in the comments below. If you've done some things that work or things that you thought wasted time, whatever, put it in the comments below because it'll help other people out. Do you have questions about building your brand? Do you not know how to do certain things? Put it in the comments below. I would love to see it and I'll be happy to answer any comments that you put down there. Okay, let's jump right in and let's start building your brand. You know, I see lots of people trying to build their brand but they get overwhelmed. There's so many things out there to do. There's so much stuff that you really don't know what to do to get the results you want. So I wanna kinda clarify it and I'm gonna give you some steps for that, okay? So the first thing I will tell you is know who your avatar is. You gotta sit down and figure that out. Whatever product you're selling, what's an avatar? An avatar is just a design of a particular person that you're selling to. So let's say you're selling to housewives and you're selling fitness and you want to target housewives and you wanna target fitness. I mean, you've gotta drill down more than that. You've gotta drill down to, you know, the between the ages of 30 and 50 years old and they're interested in losing 20 pounds or they're interested in running a marathon or whatever it is, you wanna figure it out. Do they have kids? You know, what is their income? You know, what type of movies do they go to? There's all kinds of things that you wanna kinda drill down and figure out who that person is because if you can figure that out, if you can figure that out, you can target them and if you can target them and you put your ads just in front of those people, you're gonna get a whole lot better results or you put your social media in front of those people, you're gonna get a whole lot better results than if you're just winging it and showing it to everybody. Number two is develop your specific brand voice and what do I mean by that? I don't mean your voice that's coming out of your mouth. What I mean is how do you talk to people? You know, what are you saying? You know, we own a survival food company and our whole thing is helping families prepare and that's what we wanna do. We wanna help families prepare and preparing could be for, you know, a hurricane. It could be for an earthquake. It could be for a power outage. It could be whatever. Our whole thing is we just wanna help you prepare. There are other food companies out there that sell survival food and their narrative or their voice may be, you know, we wanna scare you. They're gonna take away your guns. They're gonna take away your food. You need to hide your stuff. You need to worry. The government just passed this law. You know, that's their way of marketing. It's that fear type thing. So we don't do the fear thing. We just wanna help people out. We wanna, you know, make sure their families are prepared that they have food to eat, that it's a good quality, high quality food. You know, those other companies are probably selling that low quality food that doesn't even taste good. We sell food, you know, in our survival food company and we say this is food that you're gonna wanna eat, not food that you have to eat. So we use all those little type of different narratives to set our company apart from everybody else who's just trying to scare people and sell them products. Number three is you wanna build a consistent media presence. Now, what do I mean by that? You know, if you go into your page on Facebook and you post 50 things today and then you don't post again for two weeks and then you post two things and then you wait a month and then you post one thing and then you go back and you post 10 things, that's not consistency. You can't do that. And I know I was guilty of this with my YouTube channel, I'm not anymore, but I was guilty of this a number of years ago. I would, you know, put out three or four videos and then not do anything for a month or two and then put out two and not do anything. And that lack of consistency really hurt us as far as building the channel. Now we're really consistent and I put a lot of hours into this and I have to write a lot of scripts and I have to come up with a lot of ideas but the thing is we're building now. Now we're seeing people that want to subscribe to this channel which if you haven't done it, do that right now. You can click that button. It won't stop the video. You can just click that button. But what we're seeing now is people are more interested. They're more engaged, they get more out of it. So whatever you choose to do, be consistent. Do it on a regular basis. Number four, start a blog or start a channel and keep it updated. Now we don't blog as much as we used to but we do the YouTube channel. So you can pick one or the other, you can pick both of them if you want. But if you do a blog, and I've seen people do this where they'll put 200 articles in there and then not write again for two years, it's not gonna do well. It won't be favorable to Google. It won't be found. People won't want to come back to it because they know there's nothing new there. You do better to try to do two blogs a week than to go in there and put 50 blogs in there and not post for weeks or months. That's the bad thing to do. We do the same thing on our YouTube channel where we consistently upload videos on a daily basis so that people can get this information and it's useful information and they actually get results out of it. Number five, devote yourself to customer service. You know, I gotta say it wasn't always like this. It wasn't always like this that you had to really cater to your customers but you do nowadays. And if you're gonna be in business nowadays, you have to appreciate every single customer. I don't care if they spend zero with you and they just want free content or if they spent thousands of dollars with you, you've gotta treat them all really, really well. And I find this a lot when I go into restaurants that some of the customer service is not up to par. It's just not good. And if it's not good, I'm not coming back. You know, even if it's pretty good food, if I get treated poorly in a restaurant, I'm not going back. And I don't think I had those standards many years ago. I was like, oh, I got a bad waitress. But now we almost blame the company. So nowadays, when you have a company, you've gotta kinda suck it up, right? You've gotta suck it up and you've gotta expect that you're gonna get rude and bad people and irritating people. Now, the fortunate thing is having a list and selling online, you can get people off your list. You can take them off your list. But understand that if you upset somebody online, they can give you a bad review. They can write bad things about you. Many times we've gotten difficult people and I wanted to say something back about the way they were acting and I thought, well, no, it's not gonna do me any good. I don't want any negative comments, so I don't do it. You don't wanna get into that little battle anyhow because the thing is you wanna put out more positive anyhow, you don't wanna put out negative. Number six, partner with other knowledgeable commerce professionals and what do I mean by that? Find out who the leaders are in your industry and make relationships with those people, you know? Get things going with those people and I want you to think back if you don't think this makes a difference, think back to where you were in high school. Remember being in high school, wasn't that fun? I don't know who had fun in high school but they had cliques, right? And if you got into the right group in high school, you know, the world opened up to you. You know, you were invited to the parties and you got the boyfriends and girlfriends and you got everything if you were in the right clique. Now the cool thing about being online is you can pick the clique, you can pick who you associate with, you can pick who you don't associate with. You know, we've had to make those decisions in the past too, who do we wanna do business with that is in our same niche and who do we not wanna do business with? But online, if you do that, you can up your authority and you can up your image by associating yourself with the right people. Okay, doing all these things and building your brand is not gonna happen in a week. Sorry, it's not an overnight thing. This stuff takes time. I've been doing this since 2009. I can tell you in 2009 I had zero people on my list. I had no followers. I didn't have YouTube channels. I didn't have Facebook pages. I didn't have groups and all these things took time. And you know, a lot of people say, well, I don't wanna spend all the time. This is gonna take me a year. It's gonna take me two years to take me three years. You know, you can make money pretty fast online by running ads, but building your reputation is gonna take time. And the fact is, yes, it may be take you a year, two years, three years, whatever it's gonna take, but those years, they're gonna pass any help. So why not invest them into something that's gonna bring you money on down the road, that's gonna bring you something of value down the road and more importantly, bring value to other people on down the road? Hey, if you like this video, give me a thumbs up. I'd really appreciate it. Put a comment below. What have you done to increase your brand? What have you done to increase your image? What have you done that works or what didn't work? What do you have questions about? Put those in the comments below too. I would love to hear your questions. Now, don't forget to subscribe. There's a big subscribe button down there. Don't forget to hit it. And, bell notifications. Gotta hit that little notification bell down there. If you do that, then you turn on all notifications. You will become part of the Fisher family, the VIP group, who gets in front of everybody else. And how do they do that? Well, they do it because they're VIPs and I send you an email to let you know every single time I do a video so that you can see it before other people can see it. Pretty cool stuff, huh? Don't forget, you don't need a credit card, you don't need money, but you can get my $97 course absolutely free by looking in the description below and clicking the link. I hope you liked this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.