 Hi, I'm Kevin Brown, CMO of Sleep Number. My Sleep Number setting is 40 and I'm here to talk about great partnerships and great storytelling. You need to make sure you've got a partner that shares your mission, shares your vision, and that you're completely aligned around the impact you want to have on people's lives. We're a purposer than brand, and the more that you can tie your mission of your company with your product, with your stories, and that's the magic formula to me. Our partnership with Craiges came together three years ago. We were out at Sundance looking for inspiration on how to tell emotional stories for our brand, and Otto Bell, their Chief Creative Director, and I connected, and it was clear that we were going to partner together on something because we had shared values, and these are world-class storytellers. What they are masters at is teasing out these stories that connected back to the brand, but were emotionally engaging. Our first series was around highlighting these extraordinary people where their sleep patterns are not your normal every day that you think about, so it was called the Fisherman series, and it was centered around the Fisherwoman, who has to get up at the middle of the night to catch the fish, the guy at the Fulton fish market that's got to be up early and be on his game to wholesale the fish, and then the chef is up closing the restaurant at 2 a.m. in the morning to prepare the dish, so they were really emotionally engaging stories around people and sleep with a really critical component to them being their best. What we're able to do with the NFL is impact the game both on and off the field and the player's lives, as well as inside the locker room and outside the locker room. We went with our partners, the Minnesota Vikings, and we told a six-part series about each of the individual players and how the bed and quality of sleep has impacted not only their performance on the field, but outside of football as well, so very compelling is actually our best results to date. The best story that I couldn't write myself was we were talking with Dak Prescott, who's the quarterback of the Dallas Cowboys. They were three and five going in their bi-week, and then he got his sleep number bad. It just changed the entire season. They end up 10 and six in the playoffs, end up having his best games, and I just love telling that story because that's what we're trying to do, not just for world-class elite athletes, but for everybody. Whatever it is in life that you're passionate about, we know the quality of sleep at the center of it, and I just love that story.