 Log yn y troffi TV, mi yn edrych yn have a chat about ffahab me'r shirri's Apology. A o'w ne, sent mi'r lovely i me, sy'n digb ar ei. N-apologised personally, until I realised he sent it to everyone. No, obviously he came out with a statement or a letter of apology, call it what you will. Reference and obviously the Crystal Palace game, but talking about it should not be allowed to disguise the fact we have underperformed in what proved to be a very challenging campaign. You went on to say mistakes have been made and for that I want to apologise to all of you. It has not been good enough and we need to do better. You have given us incredible support that helped us over the line when we needed it most and we must repay that support and show lessons have been learned. I'm committed to the future success of the football club by delivering a fully funded stadium that will underpin our status as a leading club. It goes on with that. Talks about a strategic review of our operations. It's included looking and working practices, recruitment processes, blah blah blah. Talked about the appointments of Frank Lampard, Kevin Thelwell and obviously referenced the Ukrainian war as well. What did you make of the apology or the letter rather? When I first saw it I thought it's fan engagement and it's what we've been asked for. It's communication, we want them to communicate with us so you can't knock in for doing it. The only thing is you're obviously going to, and I'm probably just being, I don't know, I don't even mean better, but I was sat there thinking, it's communication, is it meaningful, is it organised, is it really done by him, but communication is communication. He's not going to come round my house and pat me on the shoulder and tell me everything is okay. It's what you're going to get, it's fan engagement, it's what we've been getting more recently. I think it's been here quite a few years now and it's been going wrong for a few years. He hasn't quite achieved what he's set out to, especially by now after being at the club for what, seven or eight years? Has he been here seven years, six years? So I think for him now it's great, he's come on, apologised well. The good thing about it was he's acknowledged that this isn't one of those, because he mentioned that they're coming back from 2-0 down. It's pretty much said that it's less not paper over the cracks, we've had a poor season, it's not good enough. And I'm happy to have acknowledged that because there's us thinking, I hope this is one of the good times because it's simply not. So the fact that he's come out and recognised, he has to apologise, so that's correct. When we talked about it in the past I'm doing strategic reviews, we're thinking, I don't really trust these values to review themselves. I acknowledge that we've been so shambles and it's clearly not good enough for them to fact that he's come out and apologised so it's good. If it's a real meaningful apology, then you've got to go and make changes now, go and back it up, go and appoint some experts, go and do things differently to how you've been doing them because for the past three years it's not been good enough at all. So if this is a real meaningful message to the fans, go and back it up, you've got a chance to, this summer even though financially we're restricted but you've got a chance now after this summer to make changes and improve things going forward because we've got to stay at him in two years, things have to get better. I agree with a lot of that to be honest, I think it's good, I think communication is important and I don't think there's any question about that, I think it is important to do. I agree with what you said as well, is it a fluff piece, a bit of it is of course it is. Does he have to do it now? I don't think he did have to do it, he didn't have to, we want to do and I appreciate the fact that he's done it. Does it go far enough? I know for a lot of people it doesn't go far enough and the proof will very much be by the evidence of what moves on. It's okay saying we've made mistakes, we need to do better. Well how will we doing better? How will we correcting our mistakes? Is everybody still in place when we were making mistakes? And I know that they will turn out and say well we put a new board in January or late December and you've got to give us a chance to do our work blah blah blah and I know for some people that ain't going to be good enough and other people want certain people replaced on the board, you know the CEO, the chairman replaced. I think a lot of people subscribe to that as well but even if they're not going to do that, I've said it before and I'll say it again we need to still go and get more people involved, this is still a business that is losing money so we need to be doing better, much better, we need to, for me I don't understand why we haven't gone and got someone who works at a top company, bring them into the football club, put them on the board if need be or put them working with Denise Barrett Baxendale or whatever and get someone in commercially who's got evidence of performing at the highest level someone who can get everything in the room with certain people to help us grow as a football club someone who can go we do this, this is how we drive this football club forward yes there might be good people there already, maybe, I don't know, I don't know the engine out of it but bringing people who've got that experience, who have already worked in a top company give them good wages, we pay other people good wages at the football club so give them the wages to drive this football club forward and who knows, by bringing better people in, you may get the best out of the people you've got around and he has to do that because there's got to be more evidence I'm glad, going through his statements he referenced the Kevin Thalewell stuff OK, then Farad, stay away from it then, keep your super agents away let them put a structure in place, let them follow that we've already seen changes at the under 23 level we've seen the fact that they're ready to appoint a new head of recruitment now it was down to the last couple of people that will be imminent that announcement, under 23 head coach the announcement will be soon as well we've already brought Kevin Nicholson in, he's a coach educator and things like that so there is some things running through and now Paddy Boyland has done a piece in the athletic today about the changes at commercial level and trying to have an office in London and doing all that kind of, that's all well and good it is that is good positive steps but still for me still need the pieces on top of that if I was Farad Mishiri or if I was Denise Barabax and Dale O I would be looking to appoint some real lead players there will be people in top companies I'm sitting here as Nevitonian, I'm not a businessman but when we spoke to people I've seen the esgul say it the esgul when he does his blogs or when he's on stuff will always say we need better people, John Blaine says it regularly we need better people in there to try and pull this thing up as well certainly better people around them I've mentioned before with the strategic reviews I think it might have been December time we got told by the ball was doing it themselves you're thinking at the time these aren't the best people what we need is to go and get people's experience and proving that they are probably better for the job or at least should be added to the ball to give that experience so I've done this at this top company not necessarily a football club, it would be great if it was sports base I don't know, someone who's going to turn this supermarket incredible thing is how a business is run coming in you are not running at this business correctly you lose your money every year and you can still have those people around like you said and obviously the Kevin Thewell thing he's come in and he seems to have a bit more power he's implementing his philosophy into the club and hopefully Michir he's learnt his lesson not to get involved because we've seen that with Marcel Brans he came in and it was very unclear what was down to him and what wasn't was he doing stuff to accommodate the owner, accommodate managers I think with Thewell I think we get more of a clear idea we've seen people leave the club David Unsworth, other coaches and we've seen other people come into the club to add to a big team of coaches so I think we should do the same with the board now as well make the board bigger, get people more experienced more commercial commercially experienced board members and try and make the most of it, try and make real change because I think Farad knows by now he can't do it all by himself he's not an expert so I think for many years he's been trying to he's been leaving up to himself other people who aren't who aren't qualified for that job you won't build a house yourself you've had the money you'd hire the builders to do it for you're like with the stadium we've got the group building the stadium so we might not do the same with the club no I agree, I mean he's right his biggest legacy will be the stadium it's what we've needed and we've seen all the stuff that's going on the latest, the cranes and it looks fantastic we will be doing a video on that probably next week by the way it looks fantastic and all that's brilliant but he could probably do himself a favour as well and by letting people just get on with their jobs now I think that could be one of the biggest things he does you've got to keep questioning the football club you've got to keep them on them better like I've just said before try and bring a couple more people in at the top level for me a business side someone either a huge commercial portfolio or a retail portfolio or a sports club we've done that with Kevin Thill we've kind of done it a little bit with it's kind of like the route of Tim Kiles trying to go down now we know that he was used as a consultant but everything could go that little step further I think in bringing some real people who could drive the football club forward and work with what we've got but for the owner definitely has to just allow people to get on with their job and no you know interfere when you're bringing in like I said people who are coming in to work that this top brand you see it with documentaries like I've lost a bi-munic documentary and things like that they have people in who are like working adidas and then the next minute he comes into buying and he's running the commercials cos he's in the room Liverpool did it to say it next time with Peter Moore brought him in for me everything could do on a smaller scale cos that needs fixing for me well as well as it's the club's money but it's for Sherry's money to put into the club so if he wants he's obviously losing money at the moment he wants to you know he wants to really grow and have success that he wants then give you money to the best people possible leave it in the hands of people who will utilise it and get the most out of them otherwise the experts and then and then in football terms stay out of it because we've been making mistakes for so long but other people getting involved in transfers and like the Elgar thing was only a few months ago and by now after six years you should have well learnt that it should be down to it you know who's in charge of the football and signings that have an effect on the pitch yeah absolutely so listen it's the way I see it like I said right at the start communication's a good thing could he have gone a bit further maybe but we need to I just want evidence now rather than words I want to see us backing it up just just before we finish do you think the 27 campaign this season has had a massive effect on how the board have found Sherry because we seem to be getting a bit more fan engagement because it's down to campaign like the 27 and the protests around the stadium and fans voting how unhappy they are yeah I think definitely I think what they did was they let the board and the owner know that we weren't happy you know and people had that enough and it is too long for a football club like Everton to be without a trophy and I think sometimes you know you have to you have to learn something at the first time since he's been here that people have really stood up and gone actually we ain't happy with this it is our football club after all yes you've got the money on your own it and all that and that's fantastic this is not what we want to see so I think the 27 campaign absolutely played a huge part and we shore it with even things like the Vita Pereira I think you know when he was looking like he may be appointed or you know even getting Rafa Benitez out I think they played a huge part in Awakening that I think the football club has listened later on in the season when it knew it had to and it listened to people like the fans barring the fans forum and the 27 and the originally and all of that and they come together and the club did work together with them to give us that atmosphere the club after we engage with the fans they have to listen because it is our club and we want what's best for it and I'm quite sure the people there want what's best for it but it hasn't been quite the same level so I think yes the 27 definitely woke the board up definitely had to and it can't be comfortable but we've all want the same thing and that's what I'm saying I would really like a couple of extra people to come in, external people to come in with good portfolios you've got evidence of working at these top companies and help us drive the football club forward because I think that's what we need we need to increase everything and what the other thing is well finally and I'm a bit disappointed they never referenced and I've seen it on another business plan with the 25,000 on the waiting list this 52,888 nonsense has got to stop a brand for me it's got to it's got to be 55 at the very least yes ideally it'll go to 60 or 62 if this happen it's got to be 55,000 at least on day one for me and I hope that's the next thing that they look at and there's no saying that we're going to, our ratio seems like a holders to full capacity is very very high there's no saying it's going to be the same or if you want to exploit match day tickets and stuff because we're going to have a lot more it's in the city isn't it and you're going to have a lot more tour especially if you want to grow as a club commercially you're going to probably have a less of a ratio to be honest the other thing as well as we leave at a 52,888 it becomes only by the time it's done I think it's only the 10th highest capacity which almost makes it a monthly offer you want it to have a big name I just personally think 55,000 would be the right place to start I think the King's Doch all those years ago when you were probably even a twin killing you that time or early 2000s wasn't it that was going to be 55,000 so there's no way we should have gone back so that's just my little moan at the end of that book communication good, could have gone further maybe do we need extra people brought in externally for me but keep the communication going and let's hope we can finally move forward and let the people who you've put in place to do the jobs do the jobs that's what I would say let's know what you think in the comments section below what do you think of it was it a fluff piece, were you happy to see some communication does the communication need to be better does there need to be any communication at all I've seen a few people saying he doesn't have to communicate I don't think there's any harm in communicating and letting people know what the plan is in the comments section below give the video a thumbs up subscribe if you haven't and if you haven't other videos join us on Patreon see you later