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Uploaded on Oct 29, 2009
During an economic downturn when more companies rely on electronic communication to conduct business, we helped British Airways connect business travel with opportunity by underscoring the importance of Face-to-Face meetings. This campaign invited U.S. business people to make their case for an unmet business travel need and win free travel on BA to attend a crucial meeting. The results: 200 million-plus impressions during launch week (Wall Street Journal, USA Today, FOX Business News, Bloomberg TV, etc).
Watch Simon Talling-Smith, Executive Vice President, Americas, for British Airways, explain the inspiration for the Face-to-Face campaign. The video includes footage from the campaigns inaugural flight from JFK airport in New York.