The Guardian commercial - Points Of View




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Published on Oct 29, 2007

A very clever piece of advertising aimed at making the viewer look at the wider picture.
Played out in black and white, a skinhead turns on a street corner and runs at speed towards a man with a briefcase.
We get one angle, the skinhead is chasing the man.
From another angle, the skinhead is going to steal the man's briefcase and from a third angle, the skinhead grabs the man's briefcase and pulls him free of some falling masonry.

As we realise, we should always look at every angle of the story.

The Guardian: Points Of View
Agency: The Boase Massimi Pollitt Partnership
Creative: Frank Budgen; John Webster
Director: Paul Weiland
Production: Weilands
Producer: Glynis Murray
Director of Photography: Tony Pierce-Roberts
Editor: Ian Weil
Brand: The Guardian


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