 I tend to find either big influencers that would just be $100 up or just like random people who don't have a following but do that. I don't know is there any techniques you use to like maybe relatively efficiently find people like that? Well there's definitely influencers who are willing to take $50 but it takes a lot of outreach to find them. There's kind of I would say a sweet spot like you know if they have under 300,000 followers and let's say they're averaging above 50,000 views per video then I would feel comfortable like out the gate offering them $50 because you know if let's say they have like over a million dollars and they're averaging 100,000 views then you might offend them by offering that amount. So stick to the people with less followers but really high engagement per video. So you know just go through your 4u page go through people's accounts if they have like less than 500,000 followers and they're averaging 50 to 100,000 views then like stick to that. I would say they have over a million followers and like don't waste your time because they're probably not going to accept 50 bucks. They might but it's rare but focus more on the average views with lower followers. Okay that makes sense. So you're saying that you know the people with the lower followers even if they have the same engagement there they probably have had less experience like dealing with offers and things like that so they're not going to be as high expectations for what they want to get paid. Exactly yeah because like if they're let's say recently blowing up or recently going viral and like their TikTok followers are just starting to go up they haven't been doing any of this business stuff probably as long as the people who have more followers you know so they're not too familiar with like negotiating rates and stuff versus someone who's been posting for a year. So that's why I say like go through your 4u page and look for newer accounts who are recently popping off because you know they haven't been around as long. The best way to find that you would say is like a 4u page. 4u page and then go to recently trending songs and then go to go to that specific sound you know and scroll through the videos and then scroll through each video just click over their accounts so you see under like I would say 400,000 followers with high engagement reach out. Okay that's helpful thank you. Yeah no problem. Like going through my feed I see like a lot of cosplay stuff and I want to see if I can tap into that market as far as like cosplay or influencer marketing. I don't think that's been done that I've seen for artists within that niche. I want you to go about not necessarily contacting them but like what type of campaign would you suggest or like if you were to think about going that route? I mean I would honestly the same way you contact any other influencers is asking whether see what their problem rates are. See what their radius is to like do their thing with the song in the background and then kind of take it. Yeah honestly no different than some of the stuff we talked about like either just you know going in it with kind of the mindset of like yo I just want them to do that thing to it and just get the audience to hear it and you know I'm really just going for mass brand awareness with no real expectations or hey can you create something that I'll be able to reuse on a bunch of other promo spaces. There you go. It's always always kind of going about it one of those two ways no matter the type the influencer of the niche. So I was like yo I just want you to do that thing to make some sure I can reuse. So usually race vary depending on what that is right like when usually requires going to work in the up and then they charge you accordingly so that's why I say I would just approach it like that like hey I come across your work I like it you know do music promotions if so what does that look like what does that cost and go from there. We've had campaigns before where we plan to do majority ads and then there'll be such a big moment that was that was happening. You have to run with it. It makes sense to now go all influencer. We got to take advantage of this so right. So basically if you see something kind of you know getting viral ask or some sort you're like oh we can't let this die because it once it's done it's gone. You can turn off ads and then turn them back on anytime you want and they'll do some shit. Exactly. Exactly. You see a meme you post a video you're like oh this is working. That's usually why I personally like going super heavy on ads in the beginning is it's also a slower spend. So if you happens like you said it's easy to just turn that ad off re-budget that money and then jump into what you ought to do versus like influencer like once you pay for the post that's it. That's it. It's definitely like you said it is way bigger of a risk because you can't the data behind it compared to like ads I can look at different campaigns I ran you get an idea of what your cost per conversion is. You're like okay if I spend 400 bucks I'm most likely going to get this around that typically right. So you know your lows and highs your medians and things like that but with with these influencers you kind of you have like a idea but it's the data is less trackable I guess is what you're trying to say. So I know we had a campaign that we did around Valentine's Day where we just needed an influencer to do a Valentine's Day makeup look so we could get a post on a bunch of pages you know what I'm saying and stuff. Yeah so like that one I think like we ended up paying this girl maybe like 600, 650 and she only had maybe like 40,000 followers on TikTok but she was she was like she could get the video done in a day and like her videos were actually pretty dope you know we're like we're getting this shit shot out anyway we don't need like the biggest creator to do it you know we just need somebody that could cue on this shit in such a short timeline. So and that's if we were looking at purely audience I don't think she would have been worth it you know we're looking at y'all she's ticking off three of these boxes you know not only is she can't she do look she's gonna look good and she's the only one that's said to get it done in the next 24 hours is like you know here to get your money you know do we just trying to go great. Especially in that particular scenario something that like the artist asked for like super last minute and we thought it was a cool idea that was worth like trying to execute on like super last minute so you know like in that case once again it was worth it so that's just it's just a bunch of different variables that go into doing the influence and stuff but I just think that's what you're thinking about like am I am I paying in my mind am I paying for brand awareness if so is it worth it to me on that front or am I paying for content to be created so I can execute on the further strategy and is it worth it in that front to me you know if yes all either those go for it if no all either those you know don't do it. Okay yeah I'm gonna create a spreadsheet kind of like the influencer tiktok influencer spreadsheet that y'all had I'm gonna make one of mine for that type of stuff. Yeah and that type of stuff man is like how you start to build out like the whole omnipresent thing we think about right like I'm an anime fan like I'm seeing your music on these anime music on instagram and twitter and I log into tiktok and since I'm probably liking animation I'm probably seeing cosplay I'm now hearing the music in that community you know something like that and then I see your videos talking about animation you know like that's how you start to like be those touch points you're in these touch points and you know really natural looking what are you saying really organically like and then you're getting the cosplay video posted on cosplay shout out pages on instagram and on twitter you know it's getting that on reddit and stuff you're like that's how you do it you know that's how you keep it like keep that kind of going and you know of course you scale up as far as your budget and just your bandwidth to reach out to people to take it but like that's how you start to have like this really creative uh campaign that's just geared around hitting a really specific mission to think about like that what can I make for it what can I get my stuff placed I mean who can I reach out to they can help me create things that they also stand in space a lot of times especially like with what you also have to keep in mind with super niche influences that they don't get hit up for music problem as much as you would think they do you know sometimes they're just be willing to make it work because that's not going to be bad like so it's like I'm not going to say how many hit us like y'all charge 500 but I fuck with it so if you can do it I'd do it for 350 300 like it was like they maybe get hit up and use the problem on a handful of times a month you know and then even that is how about how many are quality to the point to where they want to do it you know and put that work in for itself um but I'm building that relationship too so like maybe if the campaign goes well with one influencer you can be like okay well it worked good last time I want to do five more posts what can we what can we work out as a deal prep package deal you know since we since we built that relationship to up until this point yeah exactly exactly exactly that's that's how you're able to move on stuff because we have like we have go-to influences that when we're trying to execute certain campaigns really quickly I'll just get a baseline idea off the ground know like you know this person because the views are gonna be pretty good maybe not always the greatest but you know not always the worst life at least pretty good they're gonna get the video out pretty fast for the client is happy this thing instead of going pretty fast you know and then for your point you're probably one the same like speeding this you know execution within the second window and then like having go-to influences like that really helps you know yeah um because you're trying to test an idea like speed is a big benefactor you want to know so you can pivot as fast as possible like what you see when working with new influencers is that they don't trust you as much as you probably don't trust them you know so it's very slow everyone's over yeah other prices to finesse them you know somebody possibly does get finesse so it's just always dealing with that um so I mean I think like like I think I've said it before but that's what you should be aiming to build which are influenced at least a long term anyway it's like how many go-to you have under your belt that you know like okay this time only got four so I know I can move on four pretty quickly and it's gonna you know maybe it does take me three weeks to find enough influences to do out the way I want to do it but now when you build these relationships and now you have eight solid influences this time around the team you're exactly exactly what you did off in there and then usually those communities are pretty small like I said when we did a power fresh campaign um one of my marketers told me that like literally like anime meme pages were reached out and like yo I heard you out here you know tossing the the background on my stats figure out what my gadget looks like you know like kind of selling us on them because like they're not used to getting music from that community um so you know that's another good way to get tapped in like you you I like we asking for a lot of time yeah but you have other influencer friends um or pages that you would recommend we work out to like anybody you refer to them now they like you enough of they really do have some like yeah man you know my boy runs a couple music from my page or you know my best friend she has a hundred thousand followers on TikTok she don't forget this amount of views and you know it helps build a network out and it's easier because you're all you're getting this referral from someone's other influencer trust and help so you get over a lot of stress barriers a lot faster um but yeah a hundred percent man you get like two or three people that really fabricate you in the particular niche it becomes easier to get off you can just ask them and they're in that space working so they know like oh yeah the what are the other you're like yo who's some other dope job to perform oh yeah you ever heard of one girl you know I can't even think of a name we ever heard of her yeah and you know offers some kickback too like you know this ends up working with this person you recommended I'll throw you a dub or you know I'm saying or whatever the case may be kickback I'm an influencer's a fuck with you man that's why so I TikTok he's just like TikTok is universally achieved because it's so many people who like just got famous or just got their audience like yesterday you know um they they haven't properly gone through the like the stages of becoming an influencer yet like it hasn't like clicked in their minds yet like this is a business man it's fucked up but like it's just the truth but sometimes it is what it is okay y'all got half of me followers I get like we once got an influencer that like I think we called him the week he was on viral and I remember he charges like 154 posts and the day we reached out to him asked him about doing the post he like a quarter million followers like that he asked me posted he's like you know you're a real one for doing this because you're gonna have you know you could easily like man that was back then but um but sometimes like they just it just doesn't like I can you have some that they know around for a minute it's all the other influences they know what's up and then some the ones that usually the most expensive are the ones that assigns like management companies because you have to keep in mind they usually overpriced because you're you also have to pay you're basically paying the management company or the agency fee on top of it so I'm trying to find the ones that are on to come up because like once like you said once it clicks their prices are probably gonna shift around but since you already locked in with them it's like they're not probably gonna you know they're not gonna charge you a whole bunch because y'all already built that relationship you already established that relationship so I think some of it is that like it's like influences thought right like like there's been times where we've done influence the campaign with certain creditors because not because like not because we thought that we're just gonna be like a particularly amazing job or be like these these particularly skyrocketing because you know it's a really good upstream going let's just do it just to build a relationship just so that and then now when they do they are up like we and then now they go from now being this influence over $200,000 followers that you know really was kind of overcharging for whatever work was I whatever you know we see the vision we thought would you will pay and then a year and a half down there they got 60 million followers and wild shit and we can get in their DMs or we can get in their emails because of that you know that's been that's been extremely valuable like one thing I talk about is like the Instagram page at route like I can DM them right now there's going about me because like I've been talking to them since they had maybe like $40,000 followers on Instagram you know and like their history with that like I have YouTubers on Instagram pages that I have the same relationship with because like I caught them in such an early stage and they just always you know fuck with you for respecting their business and paying them out the gate that they will work with you long term I mean I feel like that's like that's like the best position to be in and that does take it's like it's really like like influence the spot you sound like like who do you see that like you like the results they seem like they're really doing a high quality they you feel like they're gonna stick it out a long time and really maybe doing a thing they're easy to work with you know like that was the main thing to keep around wow what's up it's brand man shine and if you got value from this video we got a ton of value to offer you in brand man network.com it's completely free the link is in the description if you want to talk with us directly or some of the people in our community in between videos so you can ask questions specific to you or hop on one of the live sessions that you see on the channel when we're speaking with other artists brand man network.com is the place to go hop into our app it's really dope and you get access to free courses as well but it might not be free forever so hurry up and get in there before I change my mind