 The first rookie mistake is not doing your preparation, not doing your preparation and not being prepared leads to a lot of things that is very detrimental to you and your business. We're talking about high stress, anxiety, we're talking about burnout, we're talking about mistakes, we're talking about things that will actually kill you and your business. Imagine just for a second, you jumping into the business, spending in thousands of dollars in time building this business without doing the proper research. How confident are you gonna be with your marketing, with your menu, with your pricing? Imagine your friends or your investors or your partners come in and ask you, hey, how's your business doing? How confident are you gonna be able to share with them?