 There are a lot of societal issues out there and as business owners we want to respond. I'm Bebo Galandro, I'm an author and I'm a Purpose Advisor to Businesses and today we're going to talk about job purposing. Job purposing is any time that you use work as a platform for making a contribution to others or to a societal cause. One way to think about job purposing is that it's showing up to work with that part of you that wants to make a difference, that wants to matter, that wants to contribute, who I call your inner giver. There are many proven benefits to job purposing. Researchers have literally divided workers into two groups. One group, the business was job purposing, the other group was not. The group that was job purposing produced 24% more and the quality was higher or just as high. But also we're more satisfied, we're more likely to sell more product, we're less likely to lose our employees so retention is higher and you're also helping your employees be healthier and happier generally. The fundamental reason we're not job purposing all the time is because we're not bringing our inner giver into our business. Ask yourself two questions. Whatever I was doing recently, is there a way to do that so that I'm job purposing? The second question is, whomever I was interacting with recently, how are they doing? Is there something I might be able to do for them beyond what I'm already doing? By asking these two questions, you will bring to life your inner giver and the inner giver will help you see these possibilities for job purposing. So the bottom line is, if your business does not improve the world, for the sake of your business and your own success, it's time to improve your business.