 We are here at the World Telecommunication Development Conference 2014 in Dubai in the United Arab Emirates and I have the great pleasure of being joined by Mr Shahab Mustafahelmi who is from Egypt and he also won the third prize in the Arabic digital content competition launched in October 2010 which seeks to foster innovative ideas amongst the next generation of social entrepreneurs working to promote Arabic digital content. Shahab, thank you very much for being with us today. Thank you. I'd like to start off by talking about what you created. You created a NetNology which is a web-based directory which features interesting websites, e-tools, apps and e-services in Arabic and English so can you tell us a little bit about it? Well NetNology, we focus on web apps for online services to educate internet users in the Arab world how to utilize the internet, how to empower them by the internet and the capabilities the internet offers them. Can you tell us a little bit more about it, just how did the idea come about and can you describe it for us? Before NetNology we organized offline events. We taught people how to do advanced search, online advanced search, job search, e-learning. While we were doing these events we noticed that a few amount of people, a handful of people that knew about these tools before the event. So we always asked us what reference we can learn more about this tool and this tool. So there's not many references to help our users learn. Not every Arabic internet user is a dual language. So learning from English content is cumbersome. They have to translate it, they have to read it, read it and educate themselves. It's troublesome. So we thought about why don't we do it. It should be a good idea to make a place, a one place where everyone can go learn about the tools, how to use it, how to empower themselves with it and that's it. And so how far have you got so far and what are your next steps? Well we just launched last February. We have been in beta, we're currently running beta. There's a little bit of features we're offering right now just to get started. We have plans on the future, very optimistic plans hopefully. We started development this summer 2013, currently we're running beta online. From digital content according to recent figures accounts for only 3% of all content on the internet. What in your opinion is the solution to change this? Well the solution is we need to educate people. They don't know about it, most Arab users aren't bilingual. So learning from English content, English or other language isn't as easy and it's troublesome for them. So we need to educate people about how to use the internet. The tools to create content on the internet are all in other languages, not many in Arabic. Most Arab users also are focused on social media. So we need to let them know that the internet is not only about social media, there is more to it. It can help you in every aspect of your life, in your job, in your education, in your everyday life. Shehab, thank you very much indeed for being with us today. Thank you. And thank you for joining us.