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Published on Mar 24, 2012
"This isn't an addition to your job. This is part of your job," says Mayo Clinic cardiologist and Medical Director of Mayo Clinic's Center for Social Media, Farris Timimi, M.D., when discussing the role and use of social media in health care.
"This is a conversation, which is what we are trained to do. We are about the needs of the patient, and this is where our patients are, and this is where their needs are going to be met most effectively."
Dr. Timimi shares that meeting the needs of today's patient requires adjusting to the new standard of physician-patient relationship. "I think what we're all seeing is a change in the relationship between patients and providers. The typical compact that we knew 20 years ago, where the provider guided therapy on their own, I think all of us are aware that's no longer the case. There's more and more interest in a shared process. These tools help us reach so many people and make that transition more of a reality. We can reach people everywhere and bring shared interactions to all parts of our practice. That's powerful!"
While there are often misconceptions surrounding the platforms of social media, Dr. Timimi also remarks that, "This is the same conversation the people have been having for hundreds of years, it's just in a digital platform, and my goal is to help people find innovative ways to apply these tools to research, practice, and education."