 When you want attention, there's three resources that you can always tap into to get multiple times more attention than what you're getting right now. The first resource is energy. That's right. Energy. It's your ability as a person to create attention. Go, hey, hey, hey. Attention. Make videos, pictures, write stuff. It takes energy. Getting attention takes energy. So the more energy you invest into getting attention, like, you know, doing five videos every day, the more attention you're going to get. It's really that simple. So if you can see in terms of energy, I make five videos a day, three Instagram posts every day and one article every day, including some marketing efforts. But in terms of energy, I'm pretty much tapping out on this resource. Of course, if you hire people, then nobody says it has to be your energy. Now, the second resource that you can use is courage. Courage is also a resource that you can tap into. And I'll give you a simple example of courage. When I came back to Israel, I wanted to do a big lecture. I wanted to do an 800 people lecture in just two weeks. I committed to the act by renting this place for a couple of hours. And it's a huge auditorium. It cost me literally, I think it was $15,000, $18,000 just to grab it for the night. And I was like a nobody in Israel. I had a small following, a couple of like 40, 50 people that were like fans, but I didn't have, you know, any large scale audience. So at first, once I committed, I was like, okay, let's call all the fans, get them to share and invite people. And that was cool. That got me to like 100, 150 people that I knew were coming. But then I thought, hey, that's not a hundred. I have a problem. So I need to tap into a new audience and I need to do it now. So what I did, I made a video. It was in the beachfront department, my favorite apartment ever. And I just stood there with one of my suits on. It was actually an old suit that I had. And then I just yelled at the camera, I make more money than you, your mother, your father, your aunt, your uncle, your dad, all your family combined. And I'm doing a lecture in two weeks in this date. And if you don't come to the lecture, it means you're pathetic and that you don't care. So I made a video that's like so emotionally stimulating, like it gets the angry people to get mad. The people who are, you know, very suspicious or like scam, it's a scam, even though it's free. But yeah, they find ways to think about scams. You know, the people who have like jealousy complexes, like, oh, fuck this guy, fucking. And of course, it's some people that are actually like pretty cool that actually came. So eventually what ended up happening was that about 200 people came, sorry, 500 people came. And sorry, I just got distracted. So about 500 people came. And it was not the 800 that I wanted, but it was 500, which was pretty damn good. And the point that I want to make, I also got, by the way, a TV interview for this huge network called Wynet in Israel. So yeah, it was a big deal. And all this happened in like two weeks, just from the amount of attention that I was creating for myself by being brave, by being courageous. So as you can see, courage can be a resource and doesn't cost money. And it doesn't take mostly as much energy because you can be courageous once you just bam, do something big. The video, by the way, went on to get to about 100,000 views. And then I did two follow-up videos, which got up to a cumulative amount of about 80,000 additional views. And it was crazy, man. I mean, the amount of attention I managed to create in just a week and a half, based on courage. So, I mean, I don't know if it's a thing of a drive or whatever, but today I'm focusing more on energy. But yeah, back then, I think it was because I was so committed and I had no choice. I just had to rely on courage. So I just had to create something that's like so, you know, so fucking emotionally stimulating that I knew people had to respond. And I know anger gets spread five times faster than any other emotions. So I had no choice, although I did enjoy it. And then the last resource you can use to get attention is money. I think that's one, that one's kind of obvious. When you have money, you can advertise. That's probably the most dumbed-down way, like that's the way you can get attention that doesn't require too much intelligence. And most people do it wrong. So the way you want to invest your money into advertising is that when you do, once in a while, get something that's really like viral or has these qualities where people share it and respond really well, you want to push all your money into that kind of content. So the video that I made, the original one that got to 100,000 views and mind you, there are 6 million people in Israel and only like 2 million, maybe 1 million, lived in that center of the country. So I hit about like 5% of the population. To be honest with that video, I was literally every day I would be recognized on the street wherever I'd go. And my mistake was that when I saw that it went viral, when I saw that it actually worked, I invested about $200, $300 into marketing it. And that helped it get from 60,000 views to about 100,000 because Facebook actually shows you how many of the views are due to boosting to the financial input. But I should have done maybe $2,000 in budget, maybe $5,000 because if I did, instead of $400, I did $2,000, I would have reached probably 300,000 people instead of 100,000. And God knows, God knows what that would have created. So obviously I'm not going to try to go too much into the specifics of how to invest your money when advertising, but that's just a really, really strong point is go for the content that's actually viral, the content that actually has organic marketing on its own and boost it to multiply the effects even more. So these are the three ways you can get attention. Right now probably the most correct way for you is to use energy. That's a good way to build it up. If you want to use courage, it takes commitment. Courage takes commitment. You need to commit to something, to some deadline, some big goal if you want to reach kind of the level of motivation that you need to actually pull off something like a courage video where you just grab attention because it's so fucking brutal. And then you have the money where, again, you do the first one right or the second one, you're going to have the money and then you can advertise. So that's my input for today. Thanks for watching.