 It is challenging to grow and make new businesses successful. It could potentially take several years for a new business to get off the ground. Meanwhile, the owner must implement several marketing strategies to attract more leads and customers. This requires a substantial upfront monetary investment with no guarantee of a profit. How would you like to avoid investing in pay-per-click ads, email campaigns, and other inbound marketing methods? There is one marketing method that requires no investment whatsoever. It is called referral marketing. What is referral marketing? Referral marketing is when your existing customers recommend your business to others they know. These could be their friends, family members, colleagues, or acquaintances. You could use several tools to make it easier for customers to refer people. Social media tools are used the most. If you scroll to the bottom of most websites, you'll see social media buttons for Facebook, Twitter, YouTube, and Instagram. When someone clicks on a social media button from a website, it will automatically take the person to their account on that social media platform. The website URL address with a referral code gets inserted into the message box. All the person has to do is click, submit, and the referral URL is posted to all their friends and followers. An invite link is a custom referral URL for each website customer account. A customer can copy the invite link and paste it into an email message. Social media posts are text message. It is a fast and easy way for them to refer your website through any platform they want. Add an email box. It's an email box lets customers refer people via their email addresses. If customers know the specific email addresses of potential referrals, they can add those email addresses to an email box on the website and click, send. All those recipients will receive an email with a custom referral link to the website. What are the top five benefits of referral marketing? It is the best source for gaining new leads and customers, whether you have a new business or not. 1. Reduces your marketing budget. 2. Say, goodbye, to cold calling. 3. Improve SEO. 4. Get more positive reviews. 5. Increase sales and profits. It doesn't take much effort to get started with referral marketing. Just hire a programmer to create a referral system for your website, where people can generate custom referral links. Then you can track the progress of those referral links in your administrative dashboard. That's how you'll know which customers deserve the most rewards.