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UX Research: What They Don't Teach You in Grad School

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Published on Oct 30, 2012

User Centric is now a part of GfK! Read more about GfK's UX research and design solutions. (http://www.gfk.com/solutions/ux/Pages...)

Three case studies on UX techniques and methodologies that will inspire, amaze, and possibly strike fear. But, through it all, lessons learned from the field and fundamentals of UX research will be presented. The goal is to depart with practical perspectives and sufficient rigor to guide a course towards a customer aware corporate strategy.

*Please note we had technical difficulties during the Q&A so we were unable to 'close out' properly but the presentation was recorded without issue.*

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