 You're live inside theCUBE for exclusive SiliconANGLE, Wikibon coverage of EMC World Day 2, wall-to-wall coverage. This is a check-in segment. We're going to be checking in here with our social program check-in with Bill Schmarzo, the dean of Big Data. You've been on theCUBE so many times, I can't even count. But you really hit it out of the park a couple of years ago at EMC World. We know each other. We both live in Palo Alto together. You're inside at EMC with the Big Data. You've seen the progression. And we calling you the term dean of Big Data. Now it's fast data. Are you faster now or bigger? I'm definitely getting bigger. So what's the update? Give us the update. Well, here's the thing that's interesting, John, over the last few months, and I'm not sure if this is a pattern or not, but the business users care. The business users care. I mean, in the last couple of months, I have had more meetings with the business side of our clients than I've ever had in the past. And in fact, next week, I am meeting with the CEO of a major organization to help them think through Big Data, not as an IT initiative, but Big Data as a business transformation initiative. To me, we've been talking about this. I've been out there pontificating and pounding on the table, taking my shoes off and doing the cruise jet sort of thing. And now people are taking notice on the business side. So it's transitioning from speeds to fees to business. What are the key conversations that you're having there? So the conversations in the most part about companies trying to get additional insights about their customers, what they're doing, their customer behaviors, for example, talking to cell phone companies about how their subscribers are using their apps, what apps are using and what situation and how that relates to churn, how that relates to upsell opportunities. People looking at movement through a movie theater, movement through a retail store and trying to figure out what people are doing in the store. And then from a fast data perspective, how do I leverage my mobile device that they've got in their pocket in their hand to really have an engaging interaction with them at the point of customer engagement, leveraging everything I know about them. Great, so what's the update with EMC service? We had Tom Rolloff on, we had all the leaders from EMC, what's going on there? Well, we continue to build out in our big data capabilities, bringing on board more data scientists, big focus on Hadoop skills. So we've always had a pretty strong traditional EIM capabilities, no MDM data governance, data warehousing, data fabric. We're expanding our data science at Hadoop skills, we're expanding our data virtualization, looking at data federation and things like that. And obviously, on top of what's going on at Pivotal, because that's going to be a new platform for us to deliver business solutions to our clients. Is there confusion out there with Pivotal with your clients? I think they want to know more what's going on. They understand the Green Plum message, they understand the Gemfire, Sequelfire message. They don't understand yet how it all comes together. And I think that's part of the challenge that Paul and team has over the next several months is to help our customers, not only the IT folks, but the business side helped them to envision what that's going to do from a business perspective. Okay, we're checking in with Bill Schmarz with the Dean of Big Data, EMC employee. Good friend of the queue has been on multiple times, tech athlete, as we say here. I'll give you the final word. Share with the folks out there the vibe of EMC world this year. Obviously a little bit different, it gets bigger and better, less arrogant. Some people are seeing on Twitter more confident EMC, EMC's growing. And just tell the folks what's the vibe here, what's the key vibe from the show? I would say engaged. I have a lot more people engaged. I'm having a lot more conversations with people about not about theoretical things, but very pragmatic discussions about what do we do today? Here's our situation, here's where we want to go, what can we do today? And so the conversations have become much more focused on action and very pragmatic versus theoretical. Okay, this is the queue. This is a check in with Bill Schmarzo. You're going to hear more about this check in program and consist of lightweight, get the data. Thanks for sharing, Bill. We'll be right back with our next guest, the CTO of EMC, Senior Vice President and Chief Technology Officer here inside the queue, we'll be right back.