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Published on Dec 30, 2016
5 Video Marketing Trends for 2017 :-
One of the biggest shift right now in Social Media is Video Consumers love video because it gives them exactly the information they want in an easy to follow and very portable (thanks to mobile devices) way 71% of companies increased their video budgets. More viewers watched the 2016 Olympics and the US presidential debates online than they did on television We will show you the 2017 video trends that will dominate video marketing
1. The Rise of 360-Degree Videos The average percentage of people who viewed a 360-degree video was 28.81% higher than for the same video in a non 360-degree format. 360 degree videos are efficient way for someone to showcase their products and let someone feel what they are looking at
2. The Growth of Live-Streaming
Considering that Facebook recently paid media companies $50 million to produce live videos on its platform, it’s clear that the popularity of live-streaming is growing Give your audience an exclusive peek into parts of your business that haven’t been revealed yet through Live Streaming
3. Video Storytelling
Telling stories through video is a highly-effective way to build excitement, nurture relationships, and motivate your audience. When done right, stories convey relatable information that evokes emotion and creates a memorable experience
4. Video Email Marketing
5 Clever Ways to Use Video Email Marketing 1. Embedded videos 2. Animated gifs 3. Cinemagraphs 4. As customer service explanations 5. As customer testimonials or case studies Email marketing remains a great way to reach your devoted customer base and nurture new relationships. Videos are the latest trend to hit email marketing. They serve the same function in your emails as they do on your website - encourage customer interaction with your brand.
5. Home Page and Product or Service Page Videos Placing videos on your home page and product and service pages allows your audience to engage more intimately with your brand from the comfort of their mobile screen. An added benefit is that traffic gets a visual representation of what you do and who you are
tag : video is now the primary medium for communication ...
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