 What is up everybody welcome back to the channel what I'm going to be doing is taking you through the full setup from start to finish of how I set up a Facebook video ad And so I'm going to walk you through exactly the process and step by step from beginning to end. So here's what I do first you guys All have the post the video go up on the page first. So what I'm going to do is I'm going to come over here to Facebook and I'm going to add this video. Okay, so let me Add this video here just click on add video and then I'm going to simply find that video and post it and click it right there. Okay, so depending on how long the video is this will take This will take. This will take a few seconds up to a few minutes, but as the video is uploading what I'm going to do is I'm going to write out the text. So here is some basic basic texts and what I normally do is I'll put the actual Like I'll grab something from the actual body of the of the text. And I'll use that as the actual title. So in this case, this is what the client sent me over and then I'm going to use that part as the title. Okay, that's the title and then we have the actual description right here. Okay. So what I'm going to do is I'm going to put that in the actual description. And then what I'm also going to do is I'm going to add some emojis and I'm just going to put a couple not nothing, you know, nothing too crazy but Just a little bit to kind of bring some life to the page or to the post I should say So I use this whole emoji copy.com page. So let me grab one from here. And what I'm going to do is I'm going to put Interested in buying a home. Let's see, let's go with. Okay, so press the step I said but the clear to close watch and click for your free home buying information guide. Okay, so let's take this part out. Because that part's not going to be on this one. And then what I also do is I do the subtitles. Also, so Let me find an actual or the freaking I'll put I'll put this one. And then subtitles. What I'll do is your video is still uploading so it'll let me know when the actual subtitles will be available but subtitles is for sure what I add. And then in the video detail you could put you could put some tags. But I tell you that I don't know about. See the ones that I want aren't even there. I'll put a couple tags if anything but nothing nothing too crazy and then what I do is also check the thumbnails. So all scroll over to an actual one that's somewhat this one looks kind of crazy right. She looks like she's flipping out right she looks like she's surprised. This one right here to this pointing. I want to try to get something catchy. But I'll leave it at that one I'll leave I'll leave this one this one looks looks looks kind of catchy. Okay, and then we hit next. And then it's going to be a video post. We could publish it now, or we could schedule it but we'll just publish it now but it's at 35%. So let's go ahead and publish that and then just let it let it finalize. And then when it finalizes it'll be the it'll be the most recent post on your page it'll be right there in the timeline. Okay, and then so once it's done what I end up doing is I simply come to the ads manager. Yes, so this this might take a couple more minutes, but maybe we could just start it now so let's just go and check the box here. And we're going to scroll down and this is going to be video views and what we're doing here this is the second video ad that we're running out that we're rolling out. And again the whole if you've got any of my previous videos. The whole objective with this is to get a few thousand people in her local area to view the video. Okay. And then what we're going to do is build a custom audience around those people and retarget them with ad number three, and that's when we'll start running conversion ads. So we want to build the custom audience first right so this we're going to do video views, and I'm going to name this one. This is going to be video views. Let's go number two, Brenda. Okay. And I'm going to copy that. I'll bring it over. Okay, so that's that. And then what I'm also going to do. Let me see. Okay, I didn't create a custom audience. You know what, let's do that real quick. Let's, here's what I'm going to do. Let's go back. Let's go back. We're going to, we're going to build a custom audience. Really, really quick. Let's build a custom audience. And what I'm going to do is I'm going to retarget the people who watched video number one. Okay. So, let's create a custom audience. So go ahead and click the blue one. Click on create. And then what we're going to do is we're going to go video views. Okay, now this is going to be people who watched. Let's go with, let's go with 25% Okay, we're going to go 25% and we're going to choose that business page. And we're going to retarget 25% of the people who watched this previous video. Okay, so let's hit confirm. We're going to simply give it a name. This is going to be audience name. This is going to be an intro video. Brenda. Garrison intro video. And we'll go 25%. Create audience. Okay. And now this, this is what we're going to do now. Okay, so it can, it will take up to 30 minutes for your audience to be ready for use. Okay, we'll notify you when your audience is ready. You can also check the status. Okay, cool. So let's hit done. And let's just see if we can, so there's our actual audience now. Okay, so now what we're going to do is we're going to come back to the ads manager and set up that ad. Let's see if it will actually let it allow us to do it. Let's see. It did say 30 minutes, but let's just see if it will allow it. And it's going to take 30 minutes for Facebook to approve the ad anyways. So let's just, let's just see if we can proceed. And then this video is almost done over here. Perfect. Okay, so now we're back in the ads manager. Let's go ahead and check that box for housing. And then we're going to go down to video views. And this is going to be video views. Okay. So that's what you want to do first you guys that's that's the that's the main main main main targeting strategy is retargeting is creating custom audiences of people who are watching your videos. Those are the people in your area, those are the people that are engaging those are the people that you need to keep getting in front of over and over and over. People who are watching your stuff. Okay, so now as I come down I check I click on this, and we should see that drop down. There it is right there. So intro video 25% Brenda garrison. We're going to simply just go with that even though it's not a huge huge audience just yet. That video ad is actually still running, but it's fine it's building up every single day it's building up building up building up and and and I want to retarget them so add number two we're going to retarget. Okay, and then the actual location is going to be people living in this location. And then it's with this. Okay, so we're going to take that and we're actually going to stretch it out. We're going to go off 50 miles. Okay, so we'll go off 50. Scroll down. I'll put English doesn't really matter but I'll do it right there anyways I'm going to leave this open ended we're not targeting a specific group or anything like that I'm going to exclude the actual business page. So there's the business page I'm going to exclude that. And what I'm also going to do is I'm going to edit placements. So I'm going to edit placements I'm going to uncheck Instagram uncheck messenger, and then also what I'm going to do is, I am going to uncheck this right here. And we're good with that. Okay, so through play that's fine leave that leave that. And then what I'm going to do with this is I'm going to put 50 towards it. And we're going to go lifetime budget. Okay, so we're going lifetime budget and we're going from the 10th. Actually know what we're going to go the next day we're going the following day 11th to the 18th. Okay, so 11th to the 18th. And I'm going I'm doing this one at 6am. And I'm going to end it at 6am. Okay, so that's, that's matching right there. And you know it's March 18 I don't want March 18 see how Facebook tries to freaking trick me. So right there. That's what I want February 18. And then and then you see how they try to trick me again. They try to put at 500 these freaking jerks. Damn Zuckerberg, you got enough billions bro. So here we go so now now we're good. February 11 18th 6am $50 lifetime budget. And what I do you guys on the videos are on on all ads I used to go daily budget I used to go daily budget 10 bucks a day $20 a day five bucks a day whatever. But I just found that and also speak into Facebook support where they tell me that lifetime is actually better. So rather than doing $10 a day for five days or let's just call it let's call it let's call it. Yeah, as an example instead of using $10 a day for five days and doing a daily budget. I'd rather just go lifetime budget and go 50. Okay, and then and then and then it should be a five day period but I'm going to stretch this one out to seven. So it's the same dollar amount is just structure different lifetime versus daily right so calculate the daily and then just go lifetime. Okay, so set the calendar for sure. And then that's that and then we hit continue. And then what we're going to do is let's see if that video is up and ready to go. Perfect your video posts is processing. Okay, so let's go with let's see over here let's hit this. Bam, there it is there and that down that down. See how that thumbnail. Let me go ahead and just let's edit video should have been that other thumbnail. Let's go with the thumbnails. Let's just go with that one. Let's go with that one. Okay, cool. Awesome. Okay, cool. So now we're going to come over here. Let's paste in our title. There's the title and then we're going to scroll down find your actual business page make sure this is your business page right here. So go down find your actual business page and then make sure it's there and then what we're going to do is we're going to use existing post. Okay, so we're going to scroll down we're going to select post right there. And we're going to look for that recent post should be the one at the very top perfect interested in buying a home click on that one. Click on the blue button continue. And we are good to go. Now normally what you would do is you would put your link to your landing page right here in the call to action button. But again what I'm doing with this one is video views. I'm not expecting people to go to the landing page. I'm not going to add that landing page link just yet. I'm going to add send message. Okay. So and again not many people. The whole objective is to is to get views out of it and create the custom audience. So the call to action button is not necessarily the most important at this point at this time. So I'll just put the send message for now and just use the default. And you can even customize the actual messaging as well but I don't need it I'm not going to do any of that so start conversation. You can create a new one, but I'll just leave it at that and just hit confirm. And that's it you guys. So that's how you set up a Facebook video add that's how I set up a Facebook video add, you know from start to finish I'll post it on the page first and then use existing post and post and then grab it from there and and run it from there. And the reason why I do it this way is because when I go and turn off the ad, the ad, the post is still there. Right when you guys do the when you guys create ad, and you don't use existing post. The moment you turn off that ad, it's off right it's off the internet it's off Facebook it's nowhere to be found ever and you just spent money on it. So the way I look at it is that is that if we're going to spend money on it. It's like whether the ad worked or not it was still a good post it was still a video it was still an image it was still text it was still content. So I want that post to live forever on that business page I want people to see it forever. And so that's why I posted here first and then run the ad okay so that right there you guys is start to finish that was even shown you had a set up a custom audience, custom audiences are what it's all about you guys custom audiences and retargeting those custom audiences is the same of the game. So you just seen it all right here you guys in this short video. So, if you haven't subscribed man make sure you're subscribed smash the valve for notifications and drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you're doing online are you guys. And also if you're new to Facebook if you're new to ads if you're new to to to the ads manager. I'm putting together a simple simple training that will literally show you and teach you and train you from a to Z, all the most important basics that I truly believe everyone is missing. So if you're new to Facebook ads there's a link right below FB ads for beginners.com. Get on my VIP and I'll and I'll and I'll share and send you tips and strategies of stuff that I'm doing every single day when it comes to running Facebook ads and Instagram ads as well. This is in the description get on the VIP list at the ads for beginners.com and I'll see you in the next video over now.