How One Googler Stopped People From Selling Ivory





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Published on Sep 10, 2015

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We were curious to know what other Googlers have done as 20% projects, which led us to Winnie Lam. (Spoiler alert: she’s a huge animal lover / fashion wearer.) And a few years ago, she started a 20% project to remove and automatically ban elephant ivory ads from Google Shopping.

Elephant poaching is still a huge problem. If you’d like to help out or learn more, here’s a few non-profits that Winnie recommends:

*World Wildlife Fund: http://www.worldwildlife.org/species/...
*Wildlife Conservation Society: http://www.96elephants.org/
*Wildlife Conservation Network: http://wildnet.org/wildlife-programs/...
*WildAid: http://wildaid.org/elephants

And if you happen to see any ads that violate Google’s ads policies, which includes ads selling elephant ivory and other endagered species products, you can report them here: https://goo.gl/eU6ygP

Thanks to our friend Alex Gorosh for letting us use some of his elephant footage in this episode. (Very jealous he got to be that close to elephants to film that.) And thanks to our friend Vibe Mountain for letting us use his music!

Check out our newest episode: http://bit.ly/NLNewVid

Nat & Lo's 20% Project
http://youtube.com/natandlo -- a show about all the stuff we're curious about at Google.
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