 Hey everyone, welcome back you guys in this video I'm gonna simply show you how easy this is how easy this can be to get the attention of your local market Okay, most of you that are getting this are farming just a handful of zip codes, right? your local router you're Working on on maybe your local backyard your local community. You have maybe two zip codes three zip codes Maybe one zip code that you're farming That's where all your business is at right? That's where your buyers are at That's where your sellers are at. That's where you Would love to be right? When it comes to social media over here, and I talk about this on my YouTube channel I talk about this on dang that picture looks good was that four years ago? Holy crap gosh four years ago you guys This is a picture of that. I posted in San Diego here where I'm at Gosh, what a beautiful view. Gosh had had how time has has flown and things have changed So here's the deal here's the deal as we're scrolling through our newsfeed and as as we start to build out these these other Platforms, this is what I talk about on my channel all the time as you start to Wow nice car as you start to build all your Instagram your Facebook your Pinterest your LinkedIn your Twitter and Especially your YouTube channel if you're building any of these platforms and your local Realtor as you start to scale these numbers up your friend list right as you go from 1200 friends on Facebook to 4200 friends on Facebook 99% of every connection on all these platforms will live outside of your farm They'll live outside of your city and most of them will even live outside of your state So if you're building a nationwide business if you're building, you know And if you're looking to get deals from anywhere and everywhere, okay Cool, then posting organically on all these platforms. I guess we'll be your best bet, right? But how do we get the attention of our local market? Here's the very first ad you should run and this is what this video is all about This is what I highly highly highly encourage you guys to do. Let me see if anybody just randomly Post anything like it which which I doubt because as I again as I keep talking about on my on my channel And through these videos that I'm sending you guys Every single friend on my personal friend list except for one, which is my actual wife Every single one is a is a real estate agent. So you guys can come to my personal Facebook page You can look at all my friends every single one is a real estate agent and I rarely see it I rarely see that post I rarely even After speaking at thousands of you guys I've yet to speak to one person that says yeah, David I've ran that ad see and and the crazy part is that most of you guys are trying to figure out how to market on social media Most of you guys are trying to figure out the Facebook ad thing A lot of you guys end up getting your ads rejected, right? So this is how you want to do it. This is the first ad This is what you have to do This is how you get the attention of your local market and I don't see anybody Anybody posting any videos like that, but let me get let me kind of just show you Let me just let me just actually you know what? Let me go to my friend Becky Shout out to Becky. Let me go over to Becky's business page real quick. It's this one right here Actually, it might be the bottom one Let's see if it's this one. Yeah, here we go. Okay, cool. So this page right here you guys. Let me go back Okay, here we go Okay, let's go to her videos. Let's go to videos Shout out to Becky. Becky did this video. Okay, it was She's now she's just on a freaking blitz. She is crushing it right now, but let me show you the very first one This this one right here this one right here. Okay, perfect example Here's the next ad you guys Here's what you guys have to do and again This only applies to those of you that are trying to build an audience Those of you who are trying to look for buyers and sellers those of you who are trying to capture leads on social media As you're posting Organically, which is what all you guys are doing you're trying to build an Instagram following you're trying to build a Facebook following You're trying to build a LinkedIn following. It's like I'm telling you all those people are gonna live across the country So again, unless you're unless you're looking for deals all across the country You're gonna continue to twist your twiddle your fingers and and spin your wills and and continue to get what you're getting You have to narrow it all in. Okay, you have to narrow in and it comes down to a Facebook ad But the very first Facebook ad you need to run look Becky she ran this one and we got Well, it's set it on the other page, let me let's go back a little bit So over 7,000 views. Okay, so she did this one This was her very first video that she put out as far as her business now She has other ones over here, but after we spoke after I gave her this this tip She ran with it She completely ran with it and now she's off to the races dropping videos every week So but this is the first one. This is what it takes. This is the first ad you want to run to your local area This is how you get the attention of your local area. This is how you stay top of mind This is how you build that authority brand on social media Because the deal is is that as people are scrolling through Through their newsfeed right as you guys scroll through your newsfeed again I'm convinced that the majority of the friends that you're looking at You don't know and the majority of the friends that you're looking at don't live in the area Okay, so as I'm scrolling through these are my friends Karen Carol Liz I don't know any of them and 99.9999% Live across the country. So if I was a local realtor, I'm screwed like I'm posting my listings and That's the audience that are seeing it like that's crazy. I showed them the home virtually. Okay, Linda But what does that do for me? Like look Linda lives in where does she live? I'm in, California I'm in San Diego. She's in Georgia. So And again, if she has 200 friends over here, then okay, I'll give her the benefit of the doubt The 200 friends are her family co-workers classmates Girlfriend freaking in-laws if you had about 200 that's that that that's that's about it But when you when you cross that 200 and you go to 1300 You don't know the majority of these people and the majority of them again live across the country So when you post stuff like this little do you guys know it? But it's irrelevant to the majority of us, you know So so rather than doing that you guys as or scrolling through their through the newsfeed as a random person is scroll Scrolling through the newsfeed. They're not Facebook friends with you. They don't like your business page They don't even know you yet, but as they're scrolling through you need to pop up You need to pop up to the person in your backyard. That's how powerful that ad would be So as you run this first ad which I'm gonna explain what it is as you run that first ad The only people who are seeing it are people that live in that local area Okay, now this ad is gonna be a very very simple ad here's what you're gonna do now Becky She did it from her home office, but she simply pulled out her cell phone and she introduced herself That is it you guys. It's what what I call an intro video. It's not a pitch. It's an intro Who are you your background your experience? Say hello? This is your local community. You're talking to your local community You're not talking to Facebook world. You're not talking to everyone on social media Like you're doing now. No, you're narrowing it in you're running the Facebook ad and you're targeting that local area And you can literally run this ad as as lowest Let's just call it. Let's just say three bucks a day three bucks a day about a hundred bucks a month And you just have that intro ad running at all times Targeting thousands of people that live in your backyard. It all starts there now What Becky did is she ran that ad for about I think she ran it for about about a week week and a half and got 7,000 people over 7,000 people in her local community to see it What she did next is she created what Facebook calls a custom audience So out of the 7.6 thousand views There was a percentage of them that actually viewed it for at least one minute, right? It's a one minute and 50 seconds. It's a one minute and 57 second video. So let's just call it Let's just call it 57 seconds. Okay, I mean, let's just call it 30 seconds For someone to sit here and watch 30 seconds of your video and they happen to live around the block That was a person that was somewhat interested in what you were talking about now. It's the first ad It's going to a cold market. These are people in your local backyard that you don't know They're not Facebook friends with you. They're not connected to your business page That's a cold market. Okay, even if you've been in your area forever It's still a cold market, but here's the power of what Facebook ads allow you to do You target that local area and then you create a custom audience. So at a seven point six thousand views Those are not seven six thousand that all watched it for one fifty seven Those are those are seven point six thousand that watched it for at least three seconds Okay, at least three seconds. That's the minimum for for Facebook to count it as a view Okay, so so so there was a large percentage that watched it seven point six thousand watched it for at least three seconds Now let's say thirty the percentage of people that watched it for thirty seconds would be a little lower But it's still a few thousand so what Facebook allows you to do is create what they call a custom audience Okay, so now you're able to take let's just call it three thousand You're able to take the three thousand people put them in a Facebook custom audience now these three thousand people Again, these would be all people who watched at least thirty seconds of it Okay, those people are now in a custom audience which Becky continues to retarget every week So as she rolls out the next video, she's targeting all those few thousand people that watched the last one for at least thirty seconds As she rolls out the next video she's targeting all the past ones that watched the intro for at least thirty seconds and She's Retargeting all those who watched her free seller guy guide video for at least thirty seconds So as you roll out roll out roll out roll out You're retargeting those who are watching your previous videos for at least thirty seconds that right there you guys Creates brand recognition and again most of you guys are just throwing spaghetti against the wall to see what sticks That's what I call organic posting when you're a local business owner That's it's gonna be very difficult to scale your business because again everyone who's seeing your posts don't even live in the area So you have to 2020 and beyond you have to start budgeting for Facebook advertising. It's the most effective It's the most cost effective way to get the attention of your local market Now again, if you're dealing with deals nationwide if you're looking to take deals and help relocate people nationwide Okay, cool social media and posting organically would be your best friend But but if you're not if you'd rather focus on just your farm, this is how you do it you and all I'm Recommending and all I'm I'm saying is that the strategy the first video the very first local video needs to be a video of you Introducing yourself where you're pulling out your phone. Hey guys, I just wanted to take a moment to introduce myself Phenomenal job that she did I'm an I'll link this video right below so you guys could take a look at it But simple simple did it from her home office on her on her iPhone and just simply one on a two-minute rant one minute and 57 second Again, the whole magic is to come in here You post on your business page and then you come into the ads manager and that first video is going to go under You're gonna run it as a video view ad which is right here Okay, so you're not doing any of this on your cell phone if you're gonna record it on your cell phone That's fine. Just go in and transfer the file to your computer and then come to your business page From your computer and upload that video. That's what Becky did Okay, you upload that video on to your aunt from your computer You upload that video to your business page and then you come over here and run a video view ad That right there you guys getting 7.6 thousand people to watch the first one That becomes your target audience your warm audience for video number two video number three video number four Okay. Now as you go on to video number two as You go on to video number three. You're no longer running video views. You're now running conversions Okay, that's how you capture leads and as you can see what Becky is doing She's actually capturing leads by offering a free seller guide so that's a whole nother thing but right now I want to kind of keep you guys focused on Introducing yourself your backyard doesn't know you even if you've been there forever. They all don't know you I've been in San Diego my whole entire life 42 years my entire life There's three million people in San Diego. I don't even know my neighbors like no joke I don't even know my neighbors, right? So if I was a local business owner and and I'm trying to get the attention of my local audience There's only so many things you guys you guys can do offline, which is what you guys are doing You guys are cold-calling you guys are door knocking some of you that have some kind of budget are sending out direct mail pieces Some of you that have some kind of budget are putting your faces up on billboards and bus benches all the offline marketing It doesn't work anymore at all the attention is not there the attention is on our cell phone The attention is on Facebook. So all I'm saying for a few bucks You got to keep that video going you got to run it all month like I would run that video every day all day For a few months at a low low budget and then every week you're running a new one So you got this one going in the background but week number two So let's say seven days later you drop the next video Seven days later you drop the next video, but you turn off this one, right? You turn off the second one Seven days later and then you drop the third one run it for seven days And then you drop that one you turn that one off and then you run the fourth one, but the entire time This intro is running So all Facebook is doing for you is capturing and building you a custom audience that you're using To retarget with your future videos. So This right here you guys is what it takes after a few videos Your whole entire town will literally know who you are like literally you'll go down in the grocery store and people will start recognizing you That's how powerful this is. This is a mini commercial You guys have the ability to drop many commercials with the power of this cell phone like For a few bucks on facebook specifically So this right here you guys is is is how you do it and and and after speaking thousands and thousands of agents since 2016 Consulting thousands of you guys since 2016. I'm telling you most are missing the basics like this is where we start This is basic facebook advertising Introduce yourself let your community know who you are and then hit them with week number two Hit them with week number three and just keep retargeting all those who are actually watching your stuff So hopefully this made sense you guys that's the first one pull out your phone Introduce yourself come back here to the ads manager run that first one as video views And and and run it run it for I would say again run it for a few bucks a day Run it for a few bucks a day and leave that bad boy on let that thing run run all month. I would I mean, what is that that's Three bucks a day times 30 Like that's not a lot of money you guys to really start marketing yourself and doing it the right way, right Facebook ads is what you guys have to start learning. Okay, so If you need any help with this whatsoever any help we can always jump on a call We can do a strategy call. Um, I have a ton of youtube videos So I'll time my youtube channel below if you guys haven't subscribed already make sure you subscribe But if you want to jump on a call like I'll screen share with you I'll walk you through this I'll kind of go over the most important things you're going to need to know For facebook ads so you don't blow your budget And and and I'll teach you the best I can when it comes to the the best ads you could be running In 2020 and beyond to capture buyer and seller leads and most importantly take over your local area Okay, so this is how we're going to do it. It's video views It's video content. It's it's providing value and again back to becky From from video two and on she's offering a seller guide. She's offering a seller guide. That's the magic So video number one You're introducing yourself and then video number two and on she's giving value And tips and strategies on the process of selling And at the end of that video at the end of any of these videos she's offering her free seller guide So this what's going on. Look, this is the second video If I click on let's see does she have it over here? Can I see it over here? Let's see Let's go to the actual let's go to her actual page. So if I go to These are i'm in the video view. Let's go to the actual post Okay, so if I let's go to okay, here we go. Okay, so if I if I scroll through Let's see if she has any of her Where are the Okay, so if I click on learn more, let's see if she's still taking me to her seller guide That's video two and on so after you introduce yourself you guys After you get the attention of that local audience and start to build these custom audiences of people who are actually watching your video You then retarget them for ad number two and on with giving away a free seller guide So in this case Download your free step-by-step guide to sell in your home I'll walk you through the process and I'll explain how we can customize our plan to fit you So now from video two and on she's given away a seller guide So that's what you guys want to get your hands on get your hands on a buyer guide or a seller guide Start thinking of one topic that you want to start talking about via video via facebook advertising It's one topic. It's not every topic. It's not forbearance for closure short sell now I'm going to educate the person on buying now. Let me now. Let me drop a video on on what it takes to sell. No It's one topic. It's either buyers or sellers and your whole bait what we call it your whole bribe your whole ethical bribe To getting people to click learn more is by giving them giving them a free buyer or seller guide And that's what becky is doing so shout to becky She started with the intro video now every week after that she's dropped an educational Two minute videos on the process of selling and then giving away a free seller guide To make it all happen. So you guys if you have any questions if you want to jump on a call Let me know there's a button below click the link It'll take you straight to my calendar where you can schedule your best time We'll jump on we'll screen share and I will literally show you how to run these ads To your local area to really take over and dominate. All right, guys. So I'll see you guys on the next video over now