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Published on Feb 3, 2017
FEAST Advertising Agency in Toronto, SYLVANIA, and Canadian Tire embarked to capture the beauty of drift illuminated through the darkness. We filmed by the Toronto waterfront from dusk until dawn, capturing the art of drift and translating to film the motivation and determination of these drivers and their dedication to an extreme sport built on practice and passion.
The Results: The :30 spot was featured during the Super Bowl, and received heavy rotation in a sports-related TV buy, while the :60 digital ad went viral, becoming the 8th most viewed YouTube commercial in Canada for the month it was released without any preroll advertising.