 I think your business should always be a desire. It should never be a necessity. Explain that. Well, like when you guys started podcasting, there was no overhead. You didn't have to pay these exorbitant bills, right? Like your payroll is substantial now. And there's things that you guys have to pay for for being at the scale that you're at today. You didn't have that in the beginning. If it never happened, you were fine. Your life wasn't ending. I think most coaches start there. I don't know any coaches that are like, I'm gonna get rich on day one. And they're like putting themselves like in a position where they have to produce this like crazy amount of money. There's no overhead when you get started in online coaching, right? And so now all of a sudden you're 15k in the red or 5k in the red. And it's like, when you have to go make money, you're operating from a deficit. And that pressure, it's hard to not create behaviors or do actions that are not good for you in the long term. They tend to be impulsive. You start taking on the wrong clients. You start changing your price points. Your marketing becomes complete dog shit because now you're literally just asking for clients all the time instead of putting out any amount of value. There's absolutely nothing positive that comes from operating from a place of necessity versus a place from desire.