 Hey coach welcome back in today's video. I'm gonna be breaking down how to grow your Instagram account This is a question. I've gotten asked so many times recently on Instagram And if you want to follow me there, just type in my name Ben neighbors the same way it's spelled here on YouTube and Go check me out. Go add me there and shoot me a direct message whenever you want but this is a question that's very loaded and When coaches ask me hey Ben, you know, how can I get more followers? How can I grow my social media? The first thing I asked them is well Why do you want to grow your social media? And then the second thing I asked them is who do you want to follow you and Most coaches when I tell them that They don't have a clear answer. They'll say well, I want to my brand to be you know Have more exposure and I want more clients. That's great but what you need to do first is Determine, you know who needs to see your social media. Is it kids? Is it other coaches? Is it parents and You know, this is to me. This sounds funny when I say it, but a lot of these coaches They are on Instagram and they use it to connect with other coaches They want other coaches to like what they do. They want kids to go there and like what they're doing The only person that matters if you're on Instagram or if you do things on Facebook or you do email marketing It's the consumer and other coaches and kids are not your consumers. It's the parents and If you want to grow your Instagram, you need to target parents who are in your area Not other coaches around that are like, oh sweet drill or oh, that's sick or nice Like that doesn't matter all that does is it makes you feel good when you post things like likes do not convert to dollars Like what's going to convert to dollars is parents who consume what you are doing And that's the first thing that you got to do though is understand that parents are the only ones on social media that matter to you It's no one else and you could have 10,000 followers and that could be all kids or all other coaches if you're not selling something directly to one of those people It's not going to matter and that's why with training you want to get your message in front of parents and I'm going to drill that down I've talked about this a lot on other Videos and on other podcast episodes, but I've seen coaches that have like 20,000 followers and they're not making more than $2,000 a month to me that is ridiculous But if I went to go look at their 20,000 followers, like I would guarantee you 95% of those people who follow them are coaches or Kids and kids don't have credit cards and coaches probably aren't going to pay you because they're not gonna be training with you Okay, so I hope this helps you when you think about your social media You got to understand who is following you and it's not about having millions of parents follow you Like if you have 50 parents that are following you and you have a consistent message It's really all you need right and I would focus on that number 50 between 50 and maybe a couple hundred Again, if it's parents, you're in business. If it's other people that don't matter All right, you're just wasting your time That's it for today's video if you want to really like dig deeper into social media and get good at marketing and take your Brand and your business to the next level click on this button up here That'll take you to a page where I can show you how I can personally help you one-on-one with your business If you have any questions comment below hit that subscribe button. I'll see you later You