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Published on Jul 23, 2014
The main goal behind growth hacker marketing is to use data and experimentation to determine the most efficient and cost-effective way to grow your business. Dive into this webinar with WordStream founder Larry Kim and Qualaroo CEO Sean Ellis and learn how you can apply the growth hacker model to your search engine marketing (SEM) strategy!
Throughout the webinar, Larry and Sean provide new insights into the growth hacker's approach to paid search engine marketing. In only an hour, you will learn what growth hacking actually is (and, importantly, what it isn't) from the guy who coined the term. Along the way, Larry demonstrates how to apply the philosophy to paid search engine marketing and find new wins in your campaigns. Go beyond PPC best practices with 10 innovative growth hacker marketing principles you can apply immediately to take your search engine marketing to the next level.
Among other things, the webinar will cover: - The fundamental elements of growth hacker marketing - Examples of growth hacker marketing success stories - Specific strategies you can use to incorporate growth hacking into your broader approach