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New Lessons on Video Marketing from the Orabrush Case Study: SES New York 2013

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Published on Apr 2, 2013

After the session, Harnessing the Power of B2B Video Marketing, at SES New York; Greg Jarboe asked Austin Craig, Spokesman, Orabrush, for some of the new lessons and tricks they've learned throughout the past year.

Using indiegogo, Orabrush launched the crowdfunded Orapup, a orabrush for dogs, and have sold over $1 million dollars worth of dog tongue cleaners in 6 months.

There are two lessons from this launch that Austin shares with attendees:

First, listen to your audience. The idea for the Orapup came from users of the Orabrush using it on their dog and asking if there was a dog version.

Second, crowdfunding platforms, like Indiegogo, allow for a natural form of market validation.

Stay tuned for more insights from SES New York 2013!

Follow Orabrush on Twitter: @Orabrush
Subscribe to the Orabrush YouTube Channel: http://www.youtube.com/subscription_c...
Learn more about Orabrush: http://www.orabrush.com

Follow SES on Twitter: @SESConf
Subscribe to the SES Conference Channel: http://www.youtube.com/subscription_c...
Register for upcoming conferences: http://sesconference.com

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