 Give me your thoughts on the word influencer. The word influencer for me is so loaded because people self title themselves as influencers. They get on social media. Maybe they're in front of the camera. Maybe they do brand sponsorships. That's fine. I don't believe a person can self title themselves as an influencer because you as the person don't decide if you have influence. We do. Your audience. It kills me and it makes me laugh so hard because I'm also not here to denigrate influencers. I think they were the first people who said I can make money with my story and I want to do that and the personal brand was strong with them. But it does make me laugh. For me the word is going out of style.