 Welcome to Toffy TV. We've been discussing the season, basically, haven't we? We've talked about lots of things. You can catch them on other videos if you so desire. Please do. This is looking to the future. Things are happening. Things are in motion. The board has been restructured. Marcel Brands is at the club. I haven't appointed a new manager quite yet, but it looks like it's happening pretty soon. How do we go forward? How do we take this season and say we draw a line on it and this is going to be what we do now? Or have we already done that? I think we started to do what happened. The board restructuring was a big thing. Just because it just showed things weren't going to be the same. That was the big thing for me. Obviously, Robert Elston's going out the door. We've got the new CEO, the new barapax and dail in doctor. Professor? Professor, sorry. I'm going to get that right. Obviously, we've got Alexander Wright. We need to get his name. Keith Harris is in this. Already, there's moves of thought to change the structure and the club. Marcel Brands has come in, Steve Walsh has gone. We've already started. It looks very much like Marco Silva is going to be working alongside Marcel Brands, if you believe everything you read. I think already, he started to look ahead. I'm listening to Brands talking about taking the club in a different direction than stuff the club wants to move into a different path. That was what the state had said over the second or some other days. So it would suggest that we're already beginning the new path, if you like. It's going to be very interesting what happens from here on in. There definitely seems a new direction for a lot of football clubs, I think. Now, a lot of them also seem to be getting that structure in place and looking at younger managers and building it out for them so that it's not on a manager's shoulders and there's more protection and there's more people doing individual roles. The roles have been simplified so that they can get the most out of them. I think the world is going like that now. I think what we've seen from the world is 10, 15 years ago, pre-internet, I would say as well. The world was just like big clumps of things. Now the world feels like every individual thing is covered. Even stupid things like hobbies and likes where it used to be like big things. Now everything's got its own little niche. I think that's become the same in the workplace. I think roles are getting so simplified because I think everything is so important now to get every little thing right. In the old days of the football club, not even in the old days. Again, in the early internet years, you'd have maybe two or three fellas at a club running all the media and it happened that everything would be through then. Now you have a team of people and the same as at management level, you can't have a CEO who does this, this and this. You have to break that down because every single one of those areas now is so important. There's so many different money streams now and that's in and out the club. You've got to be on the ball for all of them. So where they used to have someone to maybe do three or four jobs or five jobs. All those jobs now are broken down into individual roles because all those roles are so big and there's so many different things you can get from that. That's what we're starting to see more and more of it ever. You can't have a CEO who's trying to help get a stadium built and run a club on it. At the same time, they have to be individual jobs because they're so big, they're different projects. And I think that's what's happened at Everton and with the director of football, when we did that, we implemented that. I think for what it was needed, we got the wrong man because we didn't have a man with experience. We've brought a man in with experience now who can do that job and he will help do that as well. He will help for the manager. He will help not simplify the job, but concentrate the job, make it so that that man knows what he's doing and give him maybe a, not a smaller window of opportunity, but just a more focused point of what he's got to do and what he's got to get across to his players, coaching, man management. You know, obviously I have his eye on signings and things like that, but things taken away for them that don't need to be there. That would distract them. I know those things already go on a football club, but I think it's getting more and more detailed now to really, really help all those people concentrate on their own individual jobs, including the manager. Yeah, it's football exploded, hasn't it, over the last 20 years? It's changed the media. You know how much media they have to do, the interest globally. It's a billion pound sport now. And with that comes obviously evidence bigger. If you're trying to operate on a bigger scale, you need specialist people to do those jobs. We've spread ourselves too thin, I think, at times. And that makes someone doing the CEO job not be able to do it because you're concentrating on so many things, you're not doing one really well, not saying DBB will only do one thing, but if you've got specialist people leaving other projects, you can dip in and dip out with what you need. I think the director of football thing is key. That's the model obviously far up this year he wants, and it's the model that a lot of clubs have got now because it is so big, because there is a lot of demands on a coach's time and ultimately you want him coaching the team and thinking about the playing style and how he can improve players rather than everything else that goes with it. You know, looking into a player's character and going for meetings with the player and stuff like that. If you've got someone who's adept at doing that job, the way Marcel Brands has done it for a number of years, very successfully, he knows how to do it. You can implement everything that needs to come in and be used in that role and how everything else drops into that because he's got experience of doing it. Steve Walsh came in and was probably day one in his office while he sat there and was like, this is a nice office with a nice desk, how do I turn the computer on and this, that and the other or whatever, because he was used to being on the coaching side, but less the year he would have scouted my stuff as well, but he was also coaching, he was on the training pitch, come to Everton, he'd come in after the manager, we've said this before, the manager was on a team with his own things in place, so you come in and start going, oh, I'm going to tell you how I want this done, and you're Ronald Cooman who's like, I've scored a win in the Champions League final, let's go away. It's that, you can understand that, whereas if Walsh would have been in when Cooman come in and he would have been Ronald and Steve, this is what we do, we want, you know, we'd have been involved in the talks. So now we're trying to make sure everything is in place, so I think, I think for Marcel Brand, it's important to do that for the manager, it's important to have someone to deflect a lot of the stuff away from, to say, look, you're just coaching, you know, we'll have regular meetings and we'll talk about players and I'll deal with that until you have to sit down with the player at some stage and go, this is how I see you fit, but I'll do the other stuff with the financial people and it enables the manager to then concentrate on. Well, it's about keeping everything on track, isn't it? And I don't think a manager can always see that big a pitch in. I think it takes a football in person to do that, you know, to do that. You know, at a club, you're going to have, you have all these people, it's mad and it's been on going on for years. You have all these people at a football club who are not football people, making football decisions. Whereas a director of football or a technical director is a football in person, who can make decisions through the filter of football and maybe not business and maybe sometimes can see it on both ways so they can go, let's do this or that because I know what football is, but then they look at the other side and go, no, we need to make a negative decision because I know what football is. You know what I mean? When there's a business person might see it back and white, well, the numbers are great. Remember at the end of the season when you got the likes of, when you had Elston saying, well, the ground's full. So what does it matter? See, that's seeing it from a purely business point of view. And if that was the point, everything would never sack anybody. Because the ground would be full. If the ground's full and you're doing bad, that's just the way we've been in the last few years is that, well, we're going to watch everything. If you made every decision like that, then you wouldn't sack anybody. But gradually things would go bad anyway. Whereas if you're making a football point of it, you're going well and gone. The ground's full because of everything fantastic the way they are, but we need to make a change because it's not about getting the ground full. It's about winning things and competing and trying. So from that point of view, we've made good daily decisions. Now, listen, this video might get out of there very quickly because we don't know about silver. But if it is silver, I think the most important thing is that, if it is, then hopefully it's been a long-term decision and it's been in place and we can go forward. And from day one, we're out of it. And I think that everyone's just got to be on the same page. And I'm hoping that's what is happening in the last couple of weeks is that everyone's on the same page and everyone knows where we want to go. And the people who are leading that have got energy, whether it be brands, whether it be Professor Denise Barrabaxendale, or whether it be the man that's devogar about that energy and all that energy is driving them in the right direction because if they do that and they are going in the right direction, the fans will go with them. If they're showing hunger for it and a real desire to go, then the fans will go with them because the belief will be there. The way I look at it, we've just got a fella who was very, very comfortable in his job, loved it, you know, in Keith Harris, loved those business dinners now. Marcel Brands, he was very much a settled a PSV, he just won the league again, everyone's loading him. He said he loved the people he worked with, you know, and everything else. And we've got him to leave that to come here. We've sold them. We've sold them on promises. Basically, Far Abnashiri will have been promising them whatever. Like, this is what we want you to run this football club for us in the Premier League. We'll give you what money you need. We'll give you time, bloody, bloody, it's going to be all you. I need someone to run my football club who's football orientated. So, that gives me a lot of hope that those conversations, because it's not like Marcel Brands has had a work, and we're looking for a director of football, and he's done it, he's not working, and it's like, come and have a go, I'll have a go, see what's what. He's settled, and all that he said, he's turned us down once. You know, he's turned Chelsea down in the past, he didn't really want to leave PSV at the drop of a hat, and we've stuck at it and stuck at it, he's stayed in touch with us, we've stuck at it, and he's been impressed sufficiently enough by what we've said to come here. Now, I... I... The way I've... No, it's dead easy to believe that everything's just been thrown together at the end, right? Because that's what we've been dealt in the past, that's what's happened in the past. Not always, it has changed a bit on the machine it has, but not massively. Because I still think there was too much of other influences around for him to be able to change that, but they slowly, going out the door, John Mudd has gone. Yeah. I mean, what did he do? You know, John Mudd was, you know, sour belief was quite instrumental in stuffing in Keaton, all the pieces, sour belief, together. But he's gone up the door, Elston's gone, Bill, we don't know, but we've said before, you know, Bill Ken Knight, I would have him as a president to something that's just one of those roles, doesn't really mean anything, but he's there as a, whatever, a spokesman or whatever, because he's got a knowledge of football, right? I'm not saying he's done a great job as chairman or he hasn't, whatever, whatever you feel about him, it's fine. We've all got our opinions. But what I mean is things are starting to change, and therefore far-ad-mysi-iri and Marcel Brands might have been on the album, having meetings, silver might have turned up with full makeup on and everything, big nose and the glasses, and they might have been having some, quite sure they've been having discussions for a while, because otherwise, you know, we didn't even go after Paolo Fonseche when he come over, the media were leading it, you have it in the afternoon, but he said himself, he turned west and down and signed a new contract, because I don't think Evan wanted that. He seems to have discounted other candidates, if you believe. The media, so you would like to think, and it's probably right that those conversations have been taking place, but I think they would have been. No, I know, but let's hope so. Because if they are, then that's good for where we're going, and obviously, listen up for me, just moving away from that, we need to identify a way of playing, which I'm sure they've already done, go for it and stick to it, and obviously, again, the squad, who fits in, who doesn't fit in, go from there and go out, and this is the most key part for me, going by quality. I know, it sounds stupid, but every year, you know, you look and you see players, and sometimes you get pulled in by, oh, buying in, buying in the last season at summer anyway, we need to buy genuine quality, and try and ruffle a few feathers, and when I say that, there's a couple of names out there that you go, you'd never get in. But you've got to, for Evan to change things, they've got to be in the converse, try and get themselves in the conversation, so I play that at Safe Tates Offright, it would be some like William, writer Chelsea, not happy, wants to move, wants to go to Man United, and be with Josie, I fully understand that, but we've got a time, start getting in those conversations, and I know some people are like, you're having a laugh, and... Do you ever change it? Exactly, and we've probably said this last summer as well, many roses, another one we've been linked with, yeah, and people laugh and it's funny, but you've ever got to start putting themselves in the situation where the top players are top clubs that are maybe looking for a change, Evan have got to get in the door and convince that player and start having those conversations, cos that's the only way you start changing things, it's what Man City did, they sold the players a dream, they said this is the way it's going to be, some of those players were in part of that dream ultimately, they were the stepping stones for other players, but you've got to try, you've got to try... Man City, when after Yaya Tore, everyone was laughing, playing for Barcelona, it was in the enemy field, and it was Man City for Tore, sure off. I remember when they went for Caca, I remember when they went for Caca, and I remember having a conversation with Liverpool fan, and they were like, see if they'll ever sign players like that, and I went, you know what, they will sign players like that, they might have missed out on this lad, cos I think the truth was Real Madrid, the whole Man City, he went to Real Madrid. I said, but one day they will sign those players, but they're in there, they're making those players think, Caca ultimately chose, but he had to think about it, and that's what you've got to start doing, okay maybe we're not quite at that run of the ladder yet, but you've got to start... You've got to get better, if you get better quality, if you help the opportunity to get better. What if a player's got a... Look at someone like... Who's the kid Liverpool bought from Arsenal? Oxlade Chamberlain. He had a decision to make, whether he signed a new contract at Arsenal, or what, he went to Liverpool, Liverpool sold them on an idea, you're going to play centre of the field or whatever, I don't even know where he plays, but you're going to be high energy when you won all that, you're going to fit into this team, you lap their up, and there's other players, Bajor van Bijkst on the same thing, he could have gone to City, he could have gone to Chelsea, he sold them an idea, he sold them a dream, and he went with it. He had those options, he went to Chelsea on Man City, and he went to Liverpool. Now I'm not saying we can sell them that dream as such, because with them being in the Champions League and stuff, but you've got to get yourself somewhere on that ladder, that you can at least start making your way up it, and start saying to these players, don't sign for them, come and sign for us, don't go and sign for Tottenham, come and sign for Evan, you might only be a squad player to Tottenham, you'll play for Evan, you might only be a squad player at Liverpool, you'll play for Evan, and that's what we've got to start doing, if we're truly going to start to affect things. The thing about those players are, if you can sign two or three of them, instead of signing six of the other kind, then those two or three players will suddenly make your team instantly better, and that's what we've got to start doing next, getting the quality over the quantity. That can't be stressed enough. If you go and buy one top-class centre back, suddenly that makes everyone else look better, you can buy one top-class centre midfield, that makes everyone else look better, obviously having a centre forward like we did with Romelu Lukaku, makes everybody else look better, that's the conversation we've got to try and start forcing our way in. I know it's not going to be easy, and with a lot of those players, they'll just say, no, we want to play Champions League football, but you never know, you might get that one who goes, you know what, I'm coming for the money, but I'm here and I'm willing to have a go. Danny Rose isn't interested in one, because, yeah, at Man United, I might want him, but I don't know who he is. He's not going to stay at Spurs, he doesn't look like he's going to stay at Tottenham, he can offer a more money than Spurs, we'll offer because Spurs have that wage stuck to it, and he's 27, he's a great age, he can get up on that, he's a good player. I suppose it's having everything in place that you sell them the dream, isn't it? That's the telly going on. That's everything, isn't it? That's like being able to say to them, we're going into a new stadium, we're getting a new stand, we've got a new stadium, so that's got to be sorted out, but then you go, look, this is what we've got, we've got new managing, we've got a new technical director, we've got a sweet talk, and that's the other thing about bands, I get the idea that you can talk to people and you can sweet talk them into clubs and stuff like that. He just looks professional, he looks like. I like to jump over the shoulders as well. I like to jump over the shoulders as well. I like to jump over the shoulders as well. I like to jump over the shoulders as well. As I say, we've got to try and convince these people, these players, these top-class players. That's if we got Sahar. See, that's a player, that's a player that we should be in for. Someone like Sahar is a player that we should be in for. Well, I see back there, we have Sahar. We should be going to them and saying it's 26 and we should be knocking on the door and going, look, he's the big one, but if he goes to City or he goes to Tottenham, he might get lost in there in there at all. Do you know what I mean? I know they can offer him something we can't. But you never know the lad, you never know the lad's motives. The lad might go, I'm 26, I can help this team if he's something. Or he might go, I'm 26, I want to go and win Galatheed medals, which is fair enough. Listen, that's fine. You could go for, you could go to Leicester, couldn't you? You could say to Vardy, or you could say to Marys. Again, at their age, they might go, we want to go somewhere. I want to go to Arsenal. Vardy's not going to go anywhere though, because he's going to come in for him. I don't think I need... See, I'll go for Vardy. I'll pay the money for Vardy. He would be the one that I would say stand because I think he gives you and he knows where the net is. I think he'd work well with Towson. He can come off the left. He can play as the long striker. He can do it all. But I don't think teams higher than us would go for him. So therefore, where would he go? Do you know what I mean? There's not really many teams he could go to. Marys is different because I think he's 26. City wanted him. Of course, he's got options. But he still went after him. He still offered money for him. He said no. He backed out and said he doesn't want to come. But I suppose, listen, what I will say though is if you're not getting those players, there is quality elsewhere. There are quality players out there. Look at Liverpool. Liverpool went and got Sally. Why did they have a free run on them? Because no one else really. Everyone looked and went, playing and all that. When they got in, Liverpool fans were like, he's just back up for me now. Look at him. He's not really going to be in the team. He's being unbelievable this season. That shows you that elsewhere. Okay, there's not loads of them. Because a lot of teams hoover them up. But elsewhere, there's quality that you can get in and make your team better. You're right. Instead of getting six or seven Premier League players, you know, if he fits in, he'll be alright. If he get ones where you go, he's good him. He's not man city level. Top, top, top. Level, but bloody hell, he's ahead of us, he's well ahead of us. Players like Daryl were there. That's what you've got to do. You've got a seller, you've got big money, and we want to be kickflashing that. We've got a new manager. This is what we're doing. We've got that excellent bubble. And then they will buy into that. This is the kind of football we want to play. And you sell them with all the bollocks as well. We've got no Europe this year, so we've got a free run where all those other teams will be, you know, and it's all selling them how you're going to play as well. And that means that you've got to, you know, this is how we want to play and this is how we're going to play you in it. And this is how you're going to affect it. England's goalie. We've got Dylan captain. We've got Wayne Rooney, we've got Theo Welcott, we've got Techies centre forward. All of a sudden you start looking and going, I've got club players here. And that's how you do it. And Wofford, we spoke about Wofford on another video. People like the Cora, you've just come from nowhere, he's a really good player. You put him with someone who's real top-door as well. That makes your team go even better. So it can be a team, you're right if we can. There's two things that are, when I say that and I'll think, you know what, we actually do. We are on the right path. One is getting one of those players that you can't believe. I can't believe we got him. And the other one is when we start going away from home in the Premier League, no, but winning like 3-0 away from home. But like other teams do it comfortable in wavering. I'll start thinking we are on the right path now. Cos it's one thing being good at home. But it is about buying good players, it's about buying good players, beating other teams to them as well. Selling them the dream. Not their dream, my dream, but in anything else. Selling them our dream of what we want as fans. And owners. Masheri is not here to mess about. He wants to build something. He does. He don't throw the amount of money he's threw at it. To ask about. We said, and I said it'll show me what his intentions are, what happens over the next few weeks. I said that in April. And I thought if all of that stays, cos they were still talking, the things I was hearing, it wasn't cut and dried. You think he's just happy to bob along. And he hasn't really been happy to just but he didn't. He got to the end of the season and he went, bang, yogon. Steve Walshaibro, you went bang, yogon. No, you were a pointer by someone else. You see how, all right, Robert Elstone ultimately made that decision to go himself, but I think he went before, he was pushed to be honest from reading between the lines. All the other things have been moved. Masherel brands chasing you for two years, you're in. Because he wants that structure. And the structure has to be right because it can always be about 100 million, 150 million, every sort of can be. Because that's not how you build the football club. But eventually what you want to be in is the position where you are only buying a couple of plays a season. So you go, we need it. If you're my centre forward and you've done really well for me, but I can see one here. And you're doing well, but I think he's better. But I can still get 40 million for you cos you're still a very, very good player. He'll cost me 60, but I'll get 40 for you because you're a very good player. That's what it has to be, not 200 million. That's like the athletic Madrid way, isn't it? That's what Madrid way, that's what they've been doing for years. It's sustainable. They won the league, they won Spanish. They've been at Champions League final. At the end of the day, somewhere along the line, Pep Guardiola will stop spending 150. He said himself the other day that money it's not endless and they recoup. Liverpool have done it. Their fans will mown. We need to spend this, we need to spend this. They've done it really well, because... Would you go off and dig in the soul, Catenio? That's it. He's had the vision and gone, well, this is what I want. I'll buy for the vision. That's why they've got better and better. He's bought and sold, bought and sold, bought and sold. Fine, that's great. That's how it should be done. We should be bringing academy players through. Can we get them in a team? Not quite good enough to get 4 million for you off that Championship side. Premier League player. 20 back for him off, whatever. Sell him off. John Stones brought him in for 3 million. Sold him for 50. Romelu Lukaku, 28 million, 90. What you would say with both of those players is when you sell them, you've got to replace them. You have, and that's the thing. That key is that we have got it. And the Stones thing didn't really blow up on our face because Ashley Williams come in and defended. So we were all right. Romelu Lukaku blew it as blown up in our face massively. And that's where we've gone from here. I think past that, that's all we can really say, isn't it? Because you can't really get into next season without knowing too much about what's actually happening next season. So they're just a finer point really of what we need to start doing. I'd better have a plan and stick to it. I think we will because we've got someone in now who knows what he wants and there's an identity there to be built in. If it is Marco Silver he's coming in Marcel Blanders or the director. I honestly believe those two will have had a conversation. Hopefully so. Anyway, let us know your thoughts in the comments. Are you happy with what you've heard from us? Or how would you do it? Tell us what you do to try and get everything into a position where you can start competing with the top sides in the Premier League. Thanks for watching Toffy TV. We'll see you later.