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R/GA London: Make Day

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Published on Jan 19, 2012

The concept behind the Make Day event was quite simply to encourage the whole agency to make things that they wanted to make. It was an opportunity to make things that people don't get to make in a normal day. They could have made something for a client, or it could have been something that just makes life at R/GA easier. Maybe it could have been something built out of code? Maybe they could have been new designs for something? The brief was very open, intentionally, to encourage two days of real innovation.

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