 Good afternoon, everyone. Okay, this is a very tricky slot, standing between you and Your lunch. But i'm not going to take A very long time, just 10 to 12 minutes. And if i take more, the lunch is on me. So next 10 minutes, i'll walk you through an invisible Threat to digital advertising, which is ad frauds. All of us know what ad fraud is all about. But let us try to understand the scale of the ad fraud. And to understand the scale of ad fraud, we first need to Understand the scale of digital advertising. So by the end of 2023, digital advertising will be almost Half of all the advertising spends in India. Which means we are talking of numbers of about 51,000 crore Annually will be spent on digital advertising. Of this, there are estimates that close to about 10% of Budget is wasted on invalid traffic and ad fraud. Which means the size of ad fraud in India is close to About 5,000 crores. We have been, you know, now whenever we talk of ad frauds, The general perception is that when i'm advertising with Third party networks, that's where the ad frauds are. Most of the self-reporting networks are pretty clean source. But that is not what we have seen. When traffic guard has worked with advertisers in india and Globally, what we have seen is this ad fraud is pretty Much visible across all the different digital media channels. Some of our estimates are in terms of your google ppc Campaigns, we have seen close to about 12% of your Spends are wasted on invalid traffic or ad fraud. Close to about 47% of installs are invalid or attributed to The wrong source because of the ad frauds. And about 23% of conversions are invalid due to Attributions. So we pretty much see it across all the channels that we Are. With that advertisers or marketers deployed. Now we have been talking about invalid traffic and ad fraud. So what is the difference between that? Invalid traffic, let me help you define that. Invalid traffic is a slightly broader term. It means a traffic coming from not from a genuine user Or with a genuine interest to convert. So it's a slightly more broader term. And it's not just limited to ad fraud but also includes Excessive level of engagements from a single device. You know low quality of traffic and traffic outside your Domain or outside your geographies. Ad fraud on the other hand is a kind of invalid traffic Which is mostly driven intentionally to harm your Campaign objectives. Most likely it is driven to kind of gain the or do the Financial gains for the financial gains right by the by the Partners. Types of ad fraud. Most of us are familiar with the kind of ad frauds that We are talking about but still some of the very prevalent And popular ones are location fraud, bots, malware, Click farm, domain spoofing, ad stacking, cookie Stuffing, incentivize ad. These are some of the ad frauds that we that are quite Prevalent and we see it across different channels that we work With or across different channels that market is Deploy for customer acquisition. About us, now that we have already quantified the amount Of what is the amount of ad fraud that is there in India, the kind of ad frauds that we are talking of and Where all it is visible. Now i have been talking about it. Let me just introduce traffic guard to you. So we are an ad fraud. We help you prevent any kind of ad frauds and Protect your budget against any kind of invalid traffic and Ad frauds. We have spent more than six years in developing digital Measurement advertising solutions as well as fraud Mitigation solutions. We are a listed company listed on australian stock Exchanges. More than half of our team comprises of digital, The data analyst or the technical or the data Marketing team. Most importantly we are a google certified ads partner as Well as the cloud partner. On a monthly basis we measure close to about 100 billion Plus transactions. Transactions here means the digital currency of Impression, click, installs or any other conversion that In market here would want us to measure and verify for Them. What is the differentiator? Today there are quite a few solutions that are available in Market and which talk of helping marketers identify Ad frauds and invalid traffic. Over the next five minutes i will walk you through the Differentiator for traffic guard. Like i said we pretty much operate across different Channels. So taking the mobile app or the mobile app user Acquisition journey as the first channel. What we do differently is we just don't detect but Prevent invalid traffic for you in real time. By integrating at a click level with affiliate partners. What this allows us to do is identify the invalid traffic at The very first opportunity. Once we identify we prevent all these clicks from getting Into a measurement platform or the attribution pool from Where the chances of misattribution are the highest. So which means it's not just about detecting but Preventing it in real time and at the same time Ensuring that the journey does not continue ahead. And also help you identify installs that are probably Not or getting missed by your mmp's or what we call it as A mobile measurement platform. When it comes to ppc like i mentioned in the beginning we Are a google certified verification partner. What this allows us to do is directly integrate with your Google ad account and help you identify invalid traffic With complete transparency and the details about device Id, ip, location, time stamp, all of the details in real time. Provide you the breakdown of invalid threats. One is saying there is an amount of threat but they provide a Full funnel multi-point solution and not just look at Conversion in isolation. We help you identify conversions That are fraudulent or maybe non-incremental in nature to You and help you manage the terms and condition of your Affiliate campaign like many if there is a traffic which Includes traffic control so traffic coming outside of Geography or maybe google arbitrage or even brand safety in That case. Across all the channels the Most important part is we offer complete transparency, Provide you a full funnel view and all of this is Happening in real time so it's all automated and real time. These are some of the logos that we really wear with Lot of pride on our sleeves. These are some of the brands That use our solutions in india and globally. Brands like disney, luxury escapes, go jack, These are solutions globally across different channels so Whether it is ppc, affiliate, mobile app. Closer home in india we are working with brands like India gifting portal, happy fairs, there is a travel client Which is make my trip. If you look at it wherever There is a direct d2c interaction. Clients across FinTech, entertainment, edu tech, travel, quick commerce. They would find our solutions more relevant in terms of Improving the return on ad spence. Some of our agency Partners that trust our solution to kind of help their Client improve return on ad spence. If you look at it at the last panel we have some of our Technology partners who like-minded technology Partners i would say who believe in providing complete Transparency to marketeers so we have partnerships or Integrations in place with affiliate management platforms Like ravintrack, impact group, lift off across income access To name few and when it comes to mobile measurement Platforms again we have integrations in place with All the leading mobile measurement platforms like Appsfire, edgis, singular, ko chava. Moving on i will just walk you through a case study. What i have done is i have picked up two case studies. One is for the ppc campaigns and one is for the mobile App campaigns. On ppc this is one of the Gifting portals in india which is at a growth stage and They wanted to improve their return on ad spence and see How traffic god could help them kind of improve Why is their return on ad spence. As a part of the Process we typically do a two weeks of trial with any Client wherein we just detect where in like i mentioned in The beginning we help them quantify the invalid traffic and Provide them the breakdown of the threats. During the two weeks of trial these were some of the Metrics which we found out for the client that non Incremental engagement was probably one of the biggest Concerns for the client which simply means there were Same users who were coming again and again using google as A front dot to the client website and this was Simply leading to an increase in the customer acquisition Cost so the biggest challenge for this client was to Control the customer acquisition cost without losing out on The conversion. This was what we identified during Detection once we move to prevention which is actually Preventing all the invalid traffic in real time in a Span of four weeks we were able to bring down their Non incremental engagement or the major threat to them Almost down by 66% helping them unlock budget close to About a lack of rupees in just four months a little Over a lack of rupees in four months which means this Budget was available to the client to buy more valid traffic Which could have led to better conversions and this is Without factoring the customer lifetime value so that's The power of our solution and this was just a matter of Four weeks obviously this can be optimized further as we Continue kind of optimizing with the client. Moving on to mobile app this is one of the leading On demand app in india again they we just Integrated with about six to seven of their affiliate Partners they work with close to about 10 plus partners and In a span of two weeks in detection what we identified Is there was about 16% invalid clicks which were really Leading to about 17% of invalid installs which was Actually leading to about 4000 installs per week Being misattributed to the wrong source now remember In the beginning like I said on mobile we have a Multi-point solution so we identify at click we Identify at install and we identified conversion level As well and if you look at it by just preventing these Amongst the six to seven publishers head client move to Prevention in a span of four weeks you know they could Have kind of unlocked the budget of close to about 65 to 70 lakhs per month which means to the tune of About 8 crore annually to kind of buy more valid traffic Drive more valid users and even drive more valid Conversions right so that's the power of our solution and That's where the multi-point solution comes into picture Moving on just to sum it up at a very, very high level Ad fraud and invalid traffic is a global problem costing Millions of dollars to advertisers not just in india but Globally without prevention what we call it as a scale of Misattribution which means where client ends up paying For installs which should have been free or any Conversion which should have been free just no balls out of Control and advertisers who really need to work with a Preventive solution or a prevention solution so that You know they can kind of scale up and grow with confidence On their affiliate campaigns so that's from traffic guard I'm around happy to connect and take any questions as we Still have some more time like i said 12 minutes and Sure i'll finish so i'm right here thank you so much