 As we have discussed in our earlier slides, the goals of on shelf availability that is to make sure that the products are available on the shelf and the customer will get maximum availability availability on the shelf because if the customer will find the products then ultimately the customer will be satisfied. So how you can ensure this on shelf availability? Let me discuss with you one by one what are the key components involved in it and how we can sort it. So first of all you can see there are four main components the interaction of these four will of course help in improving the on shelf availability. The first part is planogram the second part is gap check third part is related to replenishment and the fourth part is related to root cause analysis. So now we are going to discuss the interaction between all these four components between all these four attributes which actually help in the on shelf availability of the particular product. So first of all we are going to discuss about planogram in detail. So what the planogram is about so planogram is actually the document describing the exact placement of each product on the shelf and its facing capacity very important thing is to understand about the planogram. So planogram in general it is the plan of every single product of each product placement where to place each product on the shelf. So how many facings how much capacity how much quantity which size so everything has to be mentioned on the plan. So the planogram is actually generally looks like this it is a plan on the paper it is a plan on the system that you actually reflect how much products how many facings how much capacity has to be mentioned has to be displayed in actually in practical into the store. So this kind of planogram you see for example here it is on the display of the store. So every bay in the retail store has his planogram so all the the responsibility of the merchandising person the responsibility of the merchandiser is to make available the product as per the planogram. So they don't know what to present they should have to follow religiously planogram and the planogram is normally made after a complete calculation of what is required more by the customer with size which how many facings how much capacity and accordingly you create your planogram how many products available you have how much space you have and ultimately the combination of all. So the planogram is the key to display each product to place each product on the shelf and this is actually the plan for particular thing for each item which is available in a retail store. So planograms is useful for everyone it is useful for customer it is useful for store it is useful for the buyer also the person who is buying this product also. So how it is beneficial for the customer let me first explain you. So first of all to provide clarity and consistency of presentation for the customer. So because the products are displayed following a complete and comprehensive planogram which means a comprehensive plan to display the product. So the display has more clarity the display has more consistency in the presentation ultimately customer will feel easy convenient to buy the particular product from the retail store. How this planogram is beneficial for a retail store let me discuss with you now. So normally the three main benefits three main usefulness for the retail store first of all to ensure stable location of goods and on the shelf. So everyone in the retail store should know that where the products in a particular retail stores are actually located for example if a customer comes to you and ask you about where the rice is or where the pulses are or where the milk is or where the bread is. So you if you know the whole planogram you can easily guide not even the aisle you can easily guide about the shelf about the bay where the product is actually available. So it gives a stable location of goods on the shelf a proper placement plan of the shelf so that the customer knows about it. Then the second benefit to the store is to aid efficient replenishment by identifying product placements and facing. For example in a retail store when you see a merchandiser you see that in the plan let's say ketchup to display I have four facings guidelines that you have to display four facings of natural ketchup for example. So what he has to follow he has to replenish every time the four facings he cannot by himself can change can reduce or can increase the number of facings of let's say national or let's say Shangri-La or maybe any other brand. So he has to religiously follow that is actually a Bible for him to follow that whatsoever is there on the planogram he has to follow. So it will give efficiently efficient way in replenishing he do not have to think himself he has the plan and accordingly he has to replenish it and of course that replenishment will be an efficient enough because there is a proper plan to it. Then you have the third benefit to the retail store is to avoid hidden gaps and therefore help the store controller to carry out accurate gap checks. So if you have a properly goods merchandise available on the shelf properly on shelf availability planograms are going to have been followed that ultimately if the some products are not available on the shelf there is a gap it can be easily identified if the planograms are religiously followed. For example if there are two types of products they have two products for example two brands we were discussing example of let's say ketchup again. So for example national ketchup for example Shangri-La ketchup so ultimately if the national ketchup is not available then there should be a gap there available on the shelf gap should be there on the shelf. The no one is allowed to fill that with some other product so if the products are not available it is easily visible to the management it is easily in the notice of the floor manager it is easily in the knowledge of the store person it is easily in the knowledge of the merchandiser himself so that he can report back to the management that this particular product is not available in the retail store from X number of days. Now let me discuss with you about the benefits to the buyer the person who is procuring who is buying this product for the retail store. So first of all it to give the buyer a very clear picture of where his or her products are placed in the store so to the buyer because the buyer is not in the store every time but if he has the plan in front of him he can easily track back what is the clear picture which should be on the shelf so he can easily see what was the plan and what is actually implemented. So both things will give him a very clear picture. Second about providing the accurate data for analysis purpose analysis procedure so the benefit to the buyer how this this planogram is useful is that it gives an accurate data for analysis purpose for analysis procedure to the buyer. So buyer can easily make an analysis that if I have made so for example 10 facings of a product then how much this product is actually contributing back how much percentage how much scare fit is contributing back what is the productivity per scare fit I have given to this particular product or particular service. So again it is important for the buyer it is important for overall retail store and of course it is important it is useful for the customer as well. Now when we talk about the planogram implementation so implementing planograms using the following game lines normally what you have to do you have to follow these guidelines in order to implement the planograms into the retail store. So there are key three main guidelines number one guideline is about the planograms are defined and sent by the national planner or the merchandising head or the merchandising manager or the merchandise planner. So they are the one who actually defines who in coordination with the buyer in coordination with the store with both a perspective considering the space considering the contribution of that particular product considering the need of that particular product for the customer considering the frequency of sales of this particular product. So they define proper planogram to and send to the retail store so planograms are normally defined by the national planners or the merchandising heads. So and then they need to be implemented in the store within two weeks of the receipts because the store is frequently following let's say promotions making changes after every week or twice a week or twice a week or after a month. Most of the cases it is after two weeks so the planogram needs to be implemented once received into the store it has to be implemented within two weeks from the receipt of the store. So this is the basic guideline normally followed in all the retail stores third thing about the third main thing about the implementation blocked articles are to be separated in the defined clearance areas. So there are a lot of articles which are blocked for sale which are blocked for ordering by the buyer. So once the articles are blocked are blocked articles but the articles are available into the store so what you have to do you have to separate them and then you have to put them into the clearance area. So there should not be available on the main planogram shelf on the main shelf. So what do you have to do you have to separate them and you have to put the put them into the clearance area. If you do that of course you can liquidate these articles from that particular area. So normally in the planogram are the active articles articles which are normally available for the customer to sell the last part about the planogram maintenance. What you have to do quickly three points you have to respect product placement you have to ensure that whatsoever and how much quantity is been asked for you need to place that particular product accordingly. Second you have to respect number of facings if the plan says four facings you have to be insure four facings if the plan says six facings you have to ensure six facings. Last point about the maintenance that do not put a new article on the shelf until a revised planogram including the new article placement has been received. In most of the cases it has been observed that for example if there is a new article into the store and that is not the part of the planogram normally the merchandiser makes the display of that particular product at his at his own. So what you have to make sure that what you have to implement if until or unless the new planogram the revised planogram is not yet received you cannot display that particular product into the retail store. So planogram is the key and that is actually the plan to display the products on the shelf.