 everybody. And here once again, I think you just picked Union for yours. And here once again after Dali, because Maria Vina gave me this nice pass of talking to you about the value information of social media, or the dissemination of TU 1402. And the MLB's presentation is just to explain for those of you who were not present in Dali, or to refresh for those who were indeed present, which are the benefits of using social media for the dissemination of this action, and why we are making efforts to disseminate the action through the social media. And also, I would like to give, let's say, since we received almost no contribution for the dissemination of the action through the social media platform, I would like to give you some tips maybe that can be helpful for you to send us your contribution and help with the dissemination group to effectively, let's say, advertise and disseminate what is being done, and we are keeping on doing during this action. And now we can engage on different platforms, so like the language we can use to reach out and engage the human and general public. And of course, I have a course to action for everybody at the end of this presentation. So as you probably know, for sure, you all know, and as I remarked in Dali, traditional media channels work better when we are dealing with the research community, with academics, with the authorities in general, and also the industrial sector, and professional. When we want to reach and engage the general public for sure, this channel of communication doesn't do them work. So great. So it's better to focus on the new international communication vehicles, and especially social media platform. Because either we like to turn off the most of, I think, all the news, everything happening in this world passes through social media platform. And Facebook is the most used, for example, social media platform all over the world. So it can be a very great tool to disseminate what we are doing in the action and to reach the society, the cities in general, besides the academic environment and all the people that are actually dealing with these kind of topics. So these are the benefits, I mean, of using the social media platform. And these are why also we decided after that we will open a LinkedIn group, for example, and a Facebook page to disseminate our action. Because of course this can provide us a near zero cost dissemination strategy where basically no expertise is needed from a technological point of view. So for the web page it takes time to update all the things, to also upload all the dissemination materials, but whereas here it's very easy, it's very like just an interactive platform where we can communicate even with people that can make questions that are interested in getting to know better our topics. And also we can redirect all the user traffic to the action website, which is the main tool also where all the material that is being basically produced during the action is being uploaded. And several funding programs, nearly because there are lots of benefits behind these tools are seriously encouraging, even the internet program, I don't know if you know, but they are really encouraging the social media for dissemination purposes. This is our LinkedIn group, probably I don't know how many of you are aware that we are a LinkedIn group. So please go look for it and ask to join the group. This is how it looks like, for sure it's new to most of you. And this is how our Facebook page looks like. Of course these are two different communication channels. We are supposed to use a different language or slightly different, we can use it for both of them, but at least also for those of you who have a LinkedIn profile or a Facebook profile, go and ask to join the group or like the page. And even if you don't do that, it doesn't matter because for the dissemination purpose, what we need is that your posts on the things that you are doing. And then we take care of the publication after, of course, Sebastian has proven for all the posts. So as I said, regardless if you have it or not, Facebook or LinkedIn profile, we are all here for the same purpose. So we want to reach the society, the industrial sectors as Elder has said, but also the society. So we can also, a lot of the things you said about the special session, the conference workshop, also the video that you were saying, I think it could be very interesting to post it also in the subject because we can have a very high engagement, especially for those pictures and so on. But also we can increase a lot the visibility of the webpage because all the words are wrong on Facebook and probably also a part of the word on LinkedIn and we can actually drive clicks to the action web pages. And of course, we can provide and convey information in a more simple way to pass this message of the value of information of structure monitoring also to people that have nothing to do with this topic. But they could be probably interested. So industrial sector as well, it can be a very target audience for this kind of such for the cost we are planning to do and the society in general. So, yeah, you are a few tips that can help to maybe make a simple post and so a little effort from all of you can result in a can lead to a great result in some of the dissemination. For sure, we have to provide the value of information. So there is a value also behind the post we want to make and we shouldn't disclose everything in the post. It should be very short, simple text and we should raise the curiosity of the reader. So we shouldn't disclose everything. We should drive the clicks on the post content. So basically, for example, on the link, it's always better to attach a link to the web page, for example, to a fact sheet where the topic is described in a more extensive way, but just like a few sentences to say, okay, for example, about case study, this could be very interesting to explain very shortly the case study and why the value of the values information is applied to them and then provide a link or even explain the pictures to the images. I mean, these tools work a lot and they engage a lot to the audience. Videos, photos, link, if we just write a text along, I mean, and we start with a boring sentence, nobody's going to click the post and to read the rest. So always a short post without disclosing everything with a link and pictures. Video, for sure, they take more time, so if we have it better or if you don't, please at least attach pictures. Then we can balance very set of content. That's for sure. Sometimes we just write a text and provide a link about a case study. Another time we try to explain about the value of information, you know, through a simple picture or like simply find a decision to add or not. There are so many ways of publishing different kinds of contents because if we publish always the same thing in the same style, I mean, after a while it becomes a bit boring. We should go to action. So, for example, I went to check which are the highest amount of engagement depending on the post we published so far. And apart from that, we received only two working from working group three from Elenia and another time. I mean, the others were basically made from Cariapina or signed from us. Like, for example, the ones that reach the highest engagements where the post about the workshops, with the pictures of the workshop or the special sessions, the training school, and the simple post of the map will be the dots where all of you come from, for example. These were like the most click on the post because people are curious. If we write a long test that it's very useful, maybe those work better on the beginning also to explain the value of information in a more extensive way. But it's better just to provide a few sentences. So, actually, you don't need to invest so much time like very few minutes to make a post and to explain simple word and also to think mobile in the sense that most of the people will see the post through the mobile. So, simple pictures, simple post, and everything works better. Of course, since we have two different social media platforms, I encourage you to make a slightly different post or else if you're not able to use like a two simple language to explain the value of information, you can make a post that is more suitable for LinkedIn. It can be a more complex language. Attach or not, I always suggest to attach at least one picture even for LinkedIn because it works better. But, of course, it's preferable to use different type of languages. But at least if you can provide one of the post then we adapt it to the simpler version, for example, for Facebook. But then also we can, for example, even re-share content. So, if you don't want to make a post, you don't have time to make a post but you find an interesting way, pay to me, that interesting content that it offers a high quality proven content like without publishing everything we are not sure about. You can just forward us the link or, I mean, and we can share that content that can be of interest for the action members or can be of interest for the public in general that is following the page or the group. So, what I suggest for the context, as I said, for Facebook, short and scientific mission, I think the interviews are going to be published in a way that would be very interesting. The workshop, all the special sessions we do, like, for example, when we are organizing an after the organization with the picture, with the results of the etc. Some things for them is, in the case of Facebook, so explaining in a very simple word the value of information and structural monitoring, like we are explaining now to our grandmother and for Lincoln, also fascists and effectively the mindsets of the action and the different results we are achieving, they can be useful and can be good for dissemination. But, for example, the case studies can be very interesting in both the cases, like a picture with the case study or a simple text describing how, I repeat myself, how the structure, the value of structural monitoring is going to be applied or is being applied to that case study in a simple way can be also, I think, very appealing and can get people to know better about the real value of what is being done in action. This is a call to action, especially for the people working group 4, for the members of working group 4, so just, I think you will need just 15 minutes to make, like, 120 words post, it's too much already, 120 is like three lines is already fine, short title with the presentation of the case study and the value of information now is applied to the case study and please add at least photos and then if you want you can add more material, provide a link to the fact sheet, for example, that is already developed about the case study that is on the web page, but at least one picture, just, yeah. May I suggest that this becomes part of your presentation tomorrow, so we have the case study presentations tomorrow and a part of the case study presentation will be the short message about your case study together, so that we have some community to disseminate the idea of making this part of the presentation tomorrow, a post, so I think this would be quite good to have a clear message on the case study, so that it can be posted and of course everybody has pictures for the case study. If you want to make this presentation more likely, that may be a good idea. Yes, it also helps to get to the point of the case study. Yeah, thank you. And also, I mean, in this case, in the lab I was, I mean, we have a 12 case study, but there will be a great amount of information we can spread in the next week and publish it. Okay, so for those of you who have a Facebook or LinkedIn profile, even for the British group actually says, if you want to go like the page of the cross section on Facebook and ask to join the LinkedIn group and of course, like and share all the posts that we publish. For those of you who don't have, I don't know, please spread information to all your friends and ask to join or like the groups if you want, but at least it's important if you don't have these tools, it doesn't matter that you send us the material that we can use to publish and to disseminate the action. So you can now send it to Maria Pina, me and Simona and then we, after communication interaction with the Boston, we can iterate a little bit or if you think that it's necessary or else we post your post as it is and that's it. Within two weeks, because I think it's, I mean, now Sebastian said tomorrow during the presentation, so it's fine, but like, okay, so perfect. Thank you.