 Spotify is doubling down on its non-music audio efforts, including a pilot to test free audiobook bundles for its paying subscribers in the coming months. But let subscribers listen up to 20 hours of audiobooks per month. Going up against someone like Audible is interesting to say the least, considering Audible is like the first company I think of when I think of an audiobook experience. My library subscription that allows me to get audiobooks, but Audible is the only one that I can think of. I believe right now Spotify has 551 million users, only 220 million are paid subscriptions. So I think this is an effort to try to get some of those free users, oh, I can get audiobooks instead of paying for Audible, maybe I will just do that inside of a paid Spotify subscription since I'm already using Spotify.