 Live from Las Vegas, it's theCUBE, covering AWS re-invent 2017, presented by AWS, Intel and our ecosystem of partners. We're back live here on theCUBE along with Stu Miniman. I am John Walls and we're live here right smack dab in the middle of the show floor, a giant show floor here at the Sands Expo between the Palazzo and the Venetian Las Vegas re-invent AWS putting on a four-day extravaganza. Keynotes this morning, they were jam-packed. The show floor continues to be just all a buzz with a lot of positive vibe and activity. And here to talk about not only what's happening here, but what's happening at CA Technologies is Sushil Kumar, who's the SVP of product management. They are an SVP. Sushil, nice to have you with us. Thanks for being here on theCUBE. Thank you, it's my pleasure. Thanks for having me here. Yeah, let's talk about, first off, your idea about what's going on here. As far as the show goes, you said this particular event has a different feel to you than others you've been at in the past, how so? Absolutely, you know, and that starts with the name itself, right? It's called re-invent. And what is very different about this show is this is all about creation. So all the conversation is about how can we use the latest and greatest technology to build something new, right? And Kudos to Amazon for creating that environment, right? Where they position themselves as enablers rather than creators. And the power of creation lies in masses, right? So it's amazing to see the energy and the creativity and truly it's infectious, right? So, yeah, Sushil, it's interesting. I've seen a lot of AWS ads at airports. They're targeting, you know, their audience are builders. And that's why I think exactly what you were saying. I want to hear what you're hearing from customers because, you know, for some customers, that's super exciting. You talked about the developer community. For some customers, it's like, wait, hold on, are they talking to me? Are they leaving me behind? I'm curious what you're hearing from the customer. Yeah, that's a great question because look, we have been a 40 year old company. And the only way you survive for so long is you constantly adapt yourself to the changing needs that customers have. And one of the biggest challenge that customers have today is around reinvention, right? Which is in whether you call it digital transformation, whether you call it software defined business. Businesses across all industries and segments, they're all trying to reinvent and become as creative as, you know, some of the startups from Silicon Valley, right? And one of the biggest challenge that they are facing is how to go about that process, right? And we know a thing or two about that because we, ourselves, have been a 40 year old company. So our motto as a company is around helping our customers become modern software factory. Which is all about how to become an agile and iterative and essentially be obsessively focused around customer experience. Because that's one thing, you know, people may have a lot of definition of digital transformation, but one thing that separates Amazon and Netflix of the world is obsession on customer experience, right? And we are playing a part, right? The whole modern software factory is about making these businesses much more customer centric. And the part of business that I come from is all about how can we provide our customers the ability to measure customer experience, use that information to improve their product and always constantly iterate so that they meet or exceed customer experience, right? So one of the products that we have is called digital experience insights, right? It's a product that essentially provide a holistic overview of what I call the entire digital delivery chain. Which starts all the way with the user's device, which could be a mobile device, could be web, all the way to the layers of business transactions and then the maze of infrastructure which may involve cloud, maybe more than one cloud, maybe even some cases even mainframe. So that's another thing that we see customers struggling with because many times as geeks we tend to paint the picture black and white. Either you are modern or you are legacy. Lot of customers fall somewhere in the middle. And you know, they are looking up to us to help successfully navigate that transformation, right? And that's exactly what we are focused on. That's why Amazon has been such a great partner. I want to, you've used the word term reinvent a bunch. And when I think about the analytics space, we've gone through a bunch of waves here. Big data, one lot of discussion, some mixed results from customers. Real renaissance in what's happening really in the analytics space. Amazon of course participating in that. What are you seeing, what's new at CA and working with AWS on that? You know, again, if you look at the problem that I described, you know, the problem statement is very simple. We all want to understand customer experience. We all want to put ourself in the shoes that customers have. We live in a world where the customer attention span is three seconds. If within three seconds your page doesn't load or something that they expect doesn't happen, you have lost that customer forever, right? But in order to solve that simple problem, which is to be proactive and, you know, and have the empathy for customers, the challenge is that you need so much of data, right? You need data from the customer's hand held devices. You need, you know, data from all the servers, all the application, you need log data, you need metric data, you need event data. And, you know, and all of a sudden you realize that there is so much of data that the conventional way of monitoring which is around dashboard alerting doesn't work anymore, right? What you truly need to do is to take all these signals and automatically analyze to extract insight, that one or two actionable insight that helps you stay ahead of the curve, right? And that's all about analytics. In fact, I cannot think of a better use case for analytics than this whole digital experience management because it's not that the customer haven't had these data points. They have had all the data points, but mostly they have been siloed. And like we saw this morning in Andy Jess' announcement, the machine learning and AI field is constantly evolving, but the machines can only do so much unless you have feed them the data, right? And that's one of the things that we are trying to do with our operational intelligence solutions as well as digital experience insight is to bring all the data together, feed it to the machines and algorithms so that they can make sense out of that and extract holistic insight that helps customers stay ahead of the curve. I'll give you a few examples, right? For example, we had a major broadcast partner who did a mobile app during the election time and they needed to engage the customers better. They needed to understand what customers going through and through the use of the application experience analytics, they were able to iterate applications and within three months, their user retention increased three-folds. There's another customer which is a major broadcaster based out of Europe. They use our product to essentially get the data from the cycling events to provide their customers a very unique second-screen experience, right? And that's, I think, the exciting part, right? As much as we all love our products and tools, it's all about what unique opportunity it provides to our customers to innovate and succeed in the marketplace. You've talked about re-event as a term. It's necessary, right? But it's scary, too. I mean, if I'm a company and I'm just moving along, my life's fine, right? I don't want to have to upset my Apple Card, I don't have to. And yet, when you bring these notions to me of new capabilities, of putting an OI to practice for me, new analytics, my eyes start to roll a little bit, my head starts to spin a little bit. So, what kind of hand-holding do you have to do at the end of the day to show them that there is a better mousetrap, there is a better way, and that if you don't change, your success today is going to be gone tomorrow. Yeah. And that's a great question. I think what we see from our customers, almost all of them want to change. But in oftentimes, the magnitude of the exercise is so big that they're daunted, they don't even know where to start from. So, where do I bite first? Yeah. And that's exactly what we're doing as a part of a modern software factory, because this process involves cultural transformation. It's just not about tools. It's just about technology, right? It's about how do you become iterative, right? Going from this year-long development process to being able to build something in two weeks, right? So, that's why what we have done is to bring together a set of solutions that definitely includes our product. But as a company, we have one of the largest agile coaches, right? So, we essentially meet customers halfway in terms of hand-holding them and doing everything that we can do to walk the journey with them step by step, right? The same thing we do in terms of providing customer the flexibility on how they want to navigate this journey, right? So, for example, now we have both SaaS as well as on-prem product. Some customers are ready to go all into cloud. Other customers need time. And that's why we have adopted a very practical approach of maintaining a single code base, right? You can use our product in SaaS or we can deliver that product in a more private single tenant mode or we can give you the same code on-prem. And the whole goal is to walk the journey with you at the pace that you are comfortable, right? And I think our partnership with Amazon there is also of equal importance because customers now need to take technology from Amazon, products from us, kind of marry it all together. And the more alliances and the closer partnership that industry we can build like we have with Amazon, it becomes an easier task for our customers, right? It's kind of how you characterize the show too, right? Collaborative, collegial. It's very collaborative, very energetic, right? And very inspiring too. Yeah, all right. Thanks for the time. Thank you so much. Thank you. Thank you for being with us and good luck down the road. Thanks for being here on theCUBE. My pleasure being here. We're back with more live coverage here from Reinvent. We're at AWS in Las Vegas and Stu and I'll be back with more right after this.