 I have always felt that the PR and the corporate communication sector in India has been underrated, underfunded and under talked and to take this sector and this entire industry to a new level we need leading lights and this year we are really proud to give this award for lifetime achievement to Sunil Gautam of Pitchfork Partners. Congratulations. Hi, I am delighted to receive this award and also feel very humble today. However, I would like to dedicate this award to more than 3,500 people who worked under me through various organizations like Clear, Animal and Partners which is now MSL India and now Pitchfork. And also to more than 2,000 clients who have reposed faith in my teams and me, it has been a great journey and to thousands of partners, friends and well-wishers who have stood by me during this years. A big thank you as this award would have not been possible without all of you. A big thank you to my wife and my family who also have stood by me through this journey when I was extremely tied up and busy trying to build up three businesses one after the other. My congratulations to IPR CCA, Exchange for Media, the Jury and Anurag Bhatra and the other awardees and nominees. Keep the flag flying high for the PR and communications fraternity in the coming decades and let's make the world sit up and take notice of the fact that we have some of the best talent and most creative ideas and campaigns that we are second to none. God bless.