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So today I want to talk about the the excitement the boom the just the the thrills that at the moment is is happening in the state of Florida okay and more specifically in the city of Miami but that is going to touch as well different parts of the United States and that is the signing of of Messi arriving to Miami and more specifically arriving to the MLS okay now over the last couple of weeks or few weeks ever since the announcement was made that that Messi was going to be coming to the MLS I've noticed a couple of things happening within the soccer industry in North America okay now again this is a massive massive positive for soccer in the US it's a massive positive for the soccer training industry in the US and also I feel that with not just Messi's arrival not just with a Copa America coming to the US next year but also the World Cup coming in 2026 that the industry of soccer training and just the industry in soccer in general is going to grow and explode in the next two to three years especially in the US okay so when whenever a huge name arrives to a country okay it creates excitement within the the market okay so obviously Ronaldo Ronaldo Messi these two are really powerful huge brands in the soccer world okay we've seen the excitement we've seen how much the the Ronaldo brand has grown in the Middle East with his move to the Saudi Pro League now we've got Messi coming to North America and my prediction is that it's going to create the same type of buzz and it's going to create the same type of excitement and what what's going to happen is that a lot of eyeballs are now going to be placed on soccer which is a fantastic thing because the more eyeballs the more interest that we get in our game the more people want to participate and the more participants we have playing our sport the more the private industry in terms of training is going to grow okay so there's a couple of things I see and I speak with a lot of coaches who are based in South Florida Miami is a massive hub for soccer training if you are in Miami at the moment okay make sure you set up your business correctly and make sure you get in the game because it's a it's going to explode right not just because of the arrival of a massive name to the state of Florida but as I mentioned we've got the Copa America coming to the US soon and we've just had the gold cup where where Mexico were crown champions and then we've got the World Cup and also in between those those tournaments there's also going to be the new format of the FIFA World Club Cup which is going to go I think they're going to go for with 32 teams for the first time ever and that's going to be played in the United States as well so there's going to be loads and loads of huge events coming to the US which means there's going to be lots of coverage of soccer coming very soon which is great because that can create interest for from kids who don't typically play soccer okay and something I know in the US is a lot of kids don't watch the sport but they do play the sport so hopefully with the arrival of Messi with the arrival of the Copa America with the arrival of the FIFA World Club Cup with the gold cup just gone with the world world cup coming soon in 2026 hopefully we can now move players into becoming viewers of the sport because that's only going to increase their interest and also help with development as well because if you are solely just playing the sport that's fantastic but what we need is we need our clients to now be watching the sport and if there's major events or if there's a powerful brand like Messi playing in the MLS that's just going to attract more and more kids to watch the sport learn okay and also you as a trainer so fantastic opportunity to set your clients if you don't do already homework right go and watch Messi play in the next MLS game and make a detailed analysis report on how he did how did he get his team playing or how did he do individually how many shots on target did he have how many complete passes did he make what was his movement on and off the ball okay so these are all things that you can get your clients to do when they're not with you right and the growth of a massive brand like Messi creates so much opportunities for you as a private trainer if you are if you are based in South Florida or if you are in other parts of the US okay because it creates excitement it creates a buzz and you're gonna start to see more kids now maybe wearing into Miami shirts there's going to be more interest in the sport some kids who are playing other sports might see this massive buzz that's creating in the MLS and they might just start watching soccer and then as they start watching soccer they might find it exciting they might start to love it and they might say do you know what I want to leave baseball and I want to go and move into soccer and I want to try it because it sounds like a fun sport so when a huge player like that and this is similar to what happened in in Saudi Arabia with the arrival of Cristiano Ronaldo in that region is it just it creates a buzz it creates higher participation levels because players now want to be Ronaldo they want to wear his shirt they want to be like him they want to start to play on teams they want to start to train like him okay because you know these massive air companies start showing footages of him training with his team of him in matches and that inspires kids to want to train more to want to play more okay and that is good for your business because it creates when there's a buzz there's going to be more interest for players and parents looking for additional and supplemental training for their child okay so if you are in South Florida at the moment take advantage of this moment we are we are currently going through it's gonna be huge if you're in Miami make sure you're in the game now because you know that the industry in terms of soccer training it's already huge in South Florida but it's going to get even bigger with the arrival of this massive brand global brand okay and also if you're in the United States as I mentioned you've got loads of these huge tournaments huge events coming up very soon and that's going to create a lot of buzz create a lot of excitement for kids and hopefully that's going to increase the participation level of kids and they may want to transition from one sport into soccer which is going to be great for you and your business because it's going to create more opportunities for you to work with players and work with with clients as well okay so if you want more help with any of the things I've talked about or you want to get in contact with me to talk about your business visit the description of this video below okay number of ways you can do that reach out to me and if you haven't yet make sure you subscribe to the channel to stay up to date with all the latest content