 The customer of today is much more generalized. I see a trend that customers are more willing to look at the long term of things. The only way to do that is to really look into the product, understand its good features and how well it will perform on the long term. That is something where the speed cycle is now faster than ever before. My company manufactures, designs, develops and monitoring equipment that helps operators to understand their network and have a full visibility on quality parameters and networks in general. Today's customers are more and more careful about what systems they choose but we have a good solution that allows us to serve the customer's demands in a very good way. We're definitely part of the winning team in this. One of our greatest ambitions is to take over the world. To be able to provide the industry with the most easy to use solution that enables them to comprehend their day-to-day operation in a new and significant manner. British Technologies became the leading partner in Europe, in the US and now of course we want to conquer Asia. We started with Super Office CRM system very very early in our business development because of the extreme necessity of centralizing information. Everyone had their own mechanism for follow-up or their Excel sheets with their follow-up. None of this was shareable in a good way and accessible to others. That would probably be the biggest problem we had before Super Office. And after looking at all different systems it was obvious that Super Office had the CRM with the absolutely best user experience. One of the key advantages of utilizing Super Office is its brilliantly simplistic GUI. The simplicity enables you to work faster with more advanced tasks. It's a product where you can easily figure out things yourself. It's a clear advantage not to have to do a massive amount of training to get the team on board. It's a very useful tool that unites everyone into one single place. There is information coming from so many angles. You have the support angle, you have the sales angle, you have the logistics angle and then you have the marketing angle. By being able to log into the Super Office system seeing all that correspondence from all these different angles at the same time enables you to understand what is really happening and be much more prepared for any kind of discussion and talk with our partner or customer. When it comes to sales, well before call or before conference when I have time to prepare or before business travel or meeting I will always go in and see what are the opportunities we have active on this customer. What is the status? How far have we gone with this opportunity? So it gives a very strong tool for preparation. When we first got the Pocket CRM system it enables us to access all that fantastic information that we had on our servers whenever we were abroad, whenever we were travelling. Super Office follows you wherever you go. It gives you the flexibility of movement. We believe Super Office CRM is an integral part of any way to expand the business that you are in. One very serious benefit of the Super Office CRM is to forget about the CRM and focus so much on the information that you want to retrieve that you don't even focus on the software in front of you you only focus that hard on the information that you get from it. Without that stability we wouldn't be able to do business.