 Merdw i amserd eich cyffredin, maes i'n bwysig ar y mynd i'i addoch yn ei beth. Mae'r iawn yn gennydd hynny ymlaedleu yw dysgu o Amelofod Ligitul, a'r effeithio y mae'r cyfeithio dechau, ac sut byw ymlaedd ar y lleaid? Thoes, wrth gwrs, mae'n cael eu ddau'n cael anologol gyda digiddol, ond ychydyn ni'n gallu fflusiau gyda'u lluio. Ond anologol efo kuwysig o Van Ackid yn ei ddechrau, ac mae'n cael ei bod yn adrodd yn colliol. Mae'r eich ddau'r ddau yn gwybod. Y ffordd digital, mae'n cael ei gael a ddim yn gweithio'r cymaint. Mae'r pwynt ymlaen o'r cymdeithas hefyd, mae'n cael ei gael y pwynt yn credu, mae'n cael ei gael i'r cyfathau, mae'n cael ei gael i'r cyfathau, mae'n cael ei gael i'n credu. Rydyn, mae'r cyfnodd cyfnodd cyfnodd â'r cyfnodd cyfnodd, oherwydd mae'n ymgyrchu'n bach o'i cyfnodd cyfnodd arall, nid oedd yn cyd-rhyw hwn yn ymwybodol am ddiddoriaeth yn y pryd, ond mae'r cyfnodd cyfnodd o'r bydd ymgyrchu'n ffordd iawn, a'n cael ei ffordd wedi'i gweithio'n cyfnodd cyfnodd. Ymgyrchu'n bach o'r cyfnodd cyfnodd, yw'n mynd i yw rhanolog, ond weithio ddechrau'r adegau yw'r adeithiaeth polonnduaeth, ond yw eisiau yw'r gwsbwynau'r adeithiaeth. Gwyd yn cael eu gamau i ddweud, a wedyn gallu bod yn gweithio eu chael ei ddechrau. Roedden ni wedi cael eu adeithiaeth, a'r argynsoedd ac jeddor achos yi'r llunio. Ond鼰ian yw bod yr adeithiaeth gread bugs, tyw'r adeithiaeth yn cael ei ddweud. Dyma ydych chi'n gallu eu syniadau. As an example, you can target it, and so that that ad is not wasted anymore. It is absolutely targeting. So it's really, really make it easier for advertisers and people in commerce to do their jobs. Okay, so how does digital literacy pose a marketing edge for companies? Or doesn't it? It does, and it doesn't. The current theory is that you can put a seed into internet, into a community, and that seed can be passed on very, very quickly. But that is a big, big advantage. If the message is not positive, that seed will not be passed on. So it's like the wiki area where people are very, very critical. If it's not quality, if it's not true, if it's not honest, normally it will die naturally. But if it's very positive and you have a good book or a good product, a good idea, it will go on very, very quickly. Now, it's not enough to plant a seed. What you have to do is to get some sort of critical mass. So you plant lots of seeds. Now, let me just give, or a big seed, let me give you an example, a real life example, when Susan Boyle, who's a very famous now, very famous Scottish singer, she was on, what was it, X Factor, or someone's got talent, I'm not sure which one it was, I think it was. That program with Simon Cowell was so big, it was a big seed. And so that big seed meant that electronically, suddenly on YouTube, she became at the top. But had she not been a very good singer or had X Factor not been a very big program, it maybe would not have worked. So it's not all good news, but it can produce overnight success. Okay. So you discussed the term, which is the Wuffy score. So tell us more about it for those within the Endure Session. Well, the Wuffy score is not something, of course, that I've invented. It really comes from Tarahun's book. And that is that you have on the, in a community now, a status or an image or a score. You can be very, very cool. Or you can be someone who is, hmm, we don't like that person. So by putting on more blogs, putting out more information, doing certain things, sending out news, you get some sort of Wuffy score. And it can be zero to infinity. And just by being on there, you are judged by your peers, the people in the community. Now, not just a person, and I know this is going to be one of your questions later, how can you market new products is that you can take a product and that would get a Wuffy score as well. So that by getting that particular score, if it's a very, very high score, so many people will be able to see that and how good it is. Suddenly it will rise up and become very, very popular. So, again, you, instead of being a person, you say, how does this product, for example, I won't name any products, but what sort of score does this product get amongst a big, big community? And instead of putting adverts out, people, it's almost like a democratic society. You know, it's judged in that way and people say, yes, it's great. And suddenly it becomes very, very successful. OK, so how is Pinko marketing related or different from that? Pinko marketing really comes from that. It is the expertise, because if you understand, going into the internet and putting your product in can also be very dangerous. It's like going into a beehive. You can find the honey very quickly, but you can also get stung. So the Pinko marketing really is the technique of being able to know what message to plan, when to do it, and which demographics to go for. So does that mean that the days of the demographic signature are over? I won't say that they're over, but they are definitely changing, because now you're tending to market into a particular community within Facebook, maybe on YouTube, on Bebo, also Myspace, although these things are coming down, or you market into local communities. And it's not just Facebook, but particularly in countries like Japan, I guess, there are individual sites where you say, that's where we will go. We're not going to target the 15 to 18-year-olds. We're going to target people who are on that community. People are on that community because they're bound by common interest. That's much more powerful than me trying to market to someone who's 15 to 18-year-old. Half of them may not have common interests. So final question, are we living the perfect swarm? Well, you know, there are so many different swarms, but the perfect swarm is a book by Professor Fisher, which is how to negotiate in this internet environment. So you can say, if you're walking along a street, and two crowds are walking to, let's say they're in downtown Manhattan, then people are walking that way, and people are walking that way. So eventually, what will happen is, you will find naturally, there will be two columns, and they will walk like that. It's a natural selection. That will happen. People won't continue to try and butt into each other. So in this internet world, and there are many, many models like that. So for example, what is the shortest route, the way that ants go? How do bees find where the flowers with the honey are? How do you avoid people in crowds? So for example, there was a disaster, and I think it was one of the hards, I can't remember how many years ago, the government, the KSA, looked at it and said, how can we avoid this? And that was, if you like, a swarm as well. Are there patterns that we can avoid? And there are rules that you can adopt to help you navigate this internet. Now this internet swarm, whether it's a Facebook, or whether it's a people. You can avoid the swarm just by not going online, but it is fun being in the swarm. So yes, the answer is, if you want to be, you can be in the perfect swarm. Thank you so much for this lovely interview. Okay, you're very kind.