 She's probably the most valuable brand on the planet. Go to France and ask about it. They know who Taylor Swift is. I've tried this. I actually was wondering, why is she so successful as a brand? So I did a survey and I asked people, how do you feel about Taylor Swift? 20% of people said they didn't like Taylor Swift. So then I followed up question to those people right afterwards and I said, how are you feeling right now? 80% of them said they were in a bad mood. I'm not kidding. So what I realized from this is that people who hate Taylor Swift hate life.