 The smartphone, a driver of better graphical user interfaces on all kind of products. As user of any graphical user interface or GUI, our expectations are shaped by the way we interact with our smartphone. We don't want to settle for poor resolution or slow graphics, but demand, appealing user interfaces, having instant response with cool scaling and rotation effects. This places higher demands on the development team and not least the Mario controller, which is the heart of most embedded display solutions. But how can you create a smartphone like graphical experiments on cost-optimized embedded products with just a fraction of the resources found in the smartphone? That's a challenge. Can it be realized? Sure it can. And let me show how. Since 2007, ST has delivered market-leading STM32 Mario controllers for embedded displays. And ST is continuously improving STM32 graphics capabilities. One important evolution on this journey is ST's invention of the advanced DMA function Chromar, which does fast and highly efficient pixel-vending operations to support smartphone look and feel without use of the microcontroller control. Now ST is introducing new Chrome, a dedicated GPU inside STM32 microcontroller. New Chrome's main function is manipulation of bitmaps like scaling, rotation and 3D projection. The new Chrome GPU inside STM32 microcontroller, your development and design team can meet the increasing end-user expectations and create smooth running GUIs. And by choosing trusty effects GUI software, your developers can save time as new Chrome GPU is fully supported in trusty effects. Select your display kit, find the texture map of widgets, add your animation effects, click run target and check out the animation on your display kit. With new Chrome, we can now perform a range of new graphics operations directly in hardware. This makes rendering much faster, meaning we'll get much higher frame rates. And since it happens in a dedicated GPU, the microcontroller is free to perform other tasks in the meantime or sleep to save power. Aside from performance, the visual quality is also important. New Chrome will automatically apply filtering to enhance the quality and the edges are anti-aliased to appear smooth. The new Chrome GPU does this on the fly in a highly efficient manner to achieve all kinds of visual effects that are expected in a modern GUI. So, STM32 microcontroller embedded with new Chrome GPU enables advanced animations with this new STM32 technology together with trusty effects software. Your development team can easily create amazing user interfaces that will enhance the value of your product. If you want to learn more about STM32 with new Chrome GPU inside, send an email to newchromeatst.com