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Published on Mar 17, 2016
Digital analytics help enterprise marketers unlock actionable consumer insights. When smart home product creator Nest wanted to understand cross channel attribution and see which marketing dollars were working and which weren’t, the marketing team turned to the Google Analytics 360 Suite. For its holiday ad campaign, Nest was running six TV commercials equally. Attribution 360, part of the Google Analytics 360 Suite, quickly showed which spots drove the best response. Harry Tannenbaum, Head of Digital Analytics at Nest says, “There’s nothing else like it. You’re not supposed to be able to measure television campaign efficacy with this fast turnaround or this level of granularity.”
Visit g.co/360suite to discover what modern measurement can do for your business.