 But many sleepless nights where you have a huge event the next day and you're just praying the reefer doesn't break down and you have a bunch of melted products, but that actually happened on the first shipment we ever sent to Costco. The truck derailed, crashed, and all the product melted. So wow, what happens in that case? Do you guys, is it like, sorry, does Costco care? Is there an insurance claim or is it just like, oh, it's over? It's stressful. It's an insurance thing which takes a while, and when you don't have a ton of money you have to remake the product. You know what I mean? I think we were lucky we had retail partners that understood like accidents happen, but it was, I mean when you're new and have no money you're like, it's the end of the world to some degree. You just gotta kind of figure it out. We really had no money in those days too, but we knew what we were doing and we didn't you know, not celebrate every big move.