 People are increasingly hyper-connected, empowered and informed. The world has become a faster, more complex, volatile and global digital ecosystem. This is where your reputation lives and dies and you have less control, more risks, but more amazing opportunities every day. This ecosystem consists of the places you own, those that you pay for, and others that you earn your place in. It changes shape all the time and it's different for everyone. To be influential in this ecosystem, you need to evolve. Successful participation requires a new, agile combination of people, processes and technology. We call it your content engine. The content engine is run by an editorial team, which is made up of people that can plan, create and manage content in an always-on world. They start by understanding more about audiences through listening, analytics and research. With that insight, which is updated all the time, they can identify the themes and topics that the business and its audiences have a shared interest in. They mine, collate and curate the interesting content that exists in their organisation. They work with creative people to turn that content into something that's interesting enough to be shared and talked about, to influence the people who matter. And then they publish it, using a content calendar to manage what content goes where and when. And they continually measure, evaluate, optimise and amplify with the aim of creating the maximum possible influence. This is your content engine. It's a never-ending cycle that operates in your digital ecosystem. This is how reputations and relationships are built and protected in the age of conversations. Every organisation is at a different stage. We can help you to evolve to become more influential whatever stage you're at.