 What is a sales funnel and how does it work? Okay, you've heard about these things called sales funnels Everybody's talking about sales funnels, but do you really need one? Is it really necessary? The truth is every single business and every single product really needs a sales funnel And the way things are nowadays if you don't have a sales funnel it could actually destroy your business But if you do have one it can explode your sales now in this video I'm going to talk about what they are how you can build them where you should build them, and we're starting right now Hey, I'm JR Fisher. Welcome to my channel. If you're new here, don't forget to subscribe There's a big box down there. It says subscribe hit that button You got to do that and also while you're at it. Don't forget to turn on notifications. There's a little bell next to it You're gonna click it and it's gonna sound just like that and once you do that you want to turn on all Notifications that way every single time I upload a video I can notify you and let you know and you become part of the Fisher family the VIP group that knows about these videos Before anybody else does and you don't have to search for them now I've been selling online since 2009 and on this channel The only thing I do is help you start run and grow your online business I share with you the things we've done to grow a multi-million dollar business selling all kinds of Physical products and digital products, and I've actually got my branded products on thousands of websites including Walmart Now let's get into the sales funnel thing and let's examine what a sales funnel is but before I do that I almost forgot I've got an e-commerce course. It's a ninety seven dollar course that you can get Absolutely free. Check it out. There's a link in the description down there All you have to do is click it and learn no credit card required now What are the core concepts of online marketing is a sales funnel a sales funnel is something that you can actually use to grow your Business you can actually explode it into a multi-million dollar business if it's constructed correctly and you constantly tweak it now When you're thinking about a sales funnel think about a normal funnel where you're pouring something in the top of it And it's a big wide opening and that actually gets smaller and smaller as it goes down now Unlike a regular funnel that you would use for water or some other liquid a sales funnel actually starts with people Who know nothing about your business who know nothing about you and actually has customers coming out the bottom There are email campaigns you can do where there's sequences where you're giving people content You're warming them up for the sale on down the road the truth is most prospects that actually visit your website are not Going to buy that's why these sales funnels are so important because it warms them up as they go through the sales process now Most online marketers get this concept They understand that you've got to warm up your customer with good value first and as you do that They become more and more loyal to you. They trust you more and eventually they'll buy your products now I originally saw this really practice well with click funnels and a gentleman named Russell Brunson Russell Brunson actually built his business on that system and his business is building that business So he started off with a lot of content built up a lot of loyalty and people joined his Software program and it grew and grew and grew now I liked it and I had it for a number of years But then Cartra came along and I think Cartra is by far the best and I'll show you how you can get that For a $1 trial later on but it's the software we actually use for all of our funnels now Cartra If you were to build your own sales funnel and you were actually trying to connect all these pages and make all these things work It'd be really difficult to do there'd be a lot of coding involved and API's and that type of thing But with something like Cartra you don't need to worry about that. It's all built into it All you have to do is click and drag and you can build your own sales funnel and nowadays with something like Cartra You know you can actually build a sales funnel in a number of hours instead of weeks of coding to better Understand what a sales funnel is I've got this picture here from Shutterstock and I want to go through it with you on the left-hand side of the image You can kind of see a magnet there that magnet is attracting customers Which happens a number of different ways now this can be from blogging to social media to paid ads and everything in between However, the visitors arrive to your website and it has some type of impact on your sales funnel Now let's talk about the first stage here, which is awareness awareness What's more important about the sales funnel is what happens when those visitors we can call them prospects actually do arrive Through a variety of means many of which you've already seen such as email newsletters sign-ups ebook downloads online quizzes And more those prospects enter your sales funnel through an enticing offer Now the goal of your entire sales funnel and platform is to solve your customers problem When you know the problem and you build the content to draw them in then offer them a product or service to solve the problem That you already know about that's when the real magic happens However getting to that stage takes work and you have to garner their awareness first Once you've got them there the prospect is actually in your funnel You've kind of peaked their awareness now That's the first stage of the sales funnel But you actually have to warm those people up and that's a little bit more difficult now Depending upon how they got there through paid ads or organically The amount of conversions can vary vastly Dependent upon what their image of you and your company is now keep in mind if they've arrived at your page your sales page Your funnel through organic means you already have some authority because you came up in the search results And they actually clicked on you that's really the magic of SEO search is that when they come to you organically They're gonna feel like you're more relevant to what their issue is their problem is and they're gonna have a little bit more trust in you Now regardless of how they got to you the goal of you as a marketer is to take them through the multiple stages of Finding out about you and trusting you to actually buying your product now Once they're aware of you and you've actually peaked their interest you need to establish a relationship with the customer It's always good if you can have a person that is actually on videos or talking to them or writing to them And it stays consistent with that one person over and over again So they can actually build that relationship and the truth is people are pretty smart It takes an immense amount of trust for them to actually buy your product from you You can't scam them into it anymore. They know what's going on and they're very aware of What's real and what's not real and if you're helpful or you're not helpful Of course, the most important thing is that you establish this bond with the customer If you can establish that bond you can take them through the next stage of that funnel step two is interest Once you gain that prospect and they're in your funnel and they're in your email sequence You begin to relate stories to them you come across as an adventurer or an intellect or an expert in a particular area And they become to know you in that particular framing and in doing so that builds the loyalty That builds the trust in you which ultimately will lead to a sale. This is not an easy process, but it's a simple process Basically, you need to develop that trust. So the first emails that go out to them You're gonna tell them about you and who you are what you represent what your company represents what they can actually Expect from you. That's the beginning stage of this interest step now This is also the training stage these emails should be training your customers to click Okay, so maybe it's clicking to get a PDF download. It's clicking to get a guide It's clicking to get some type of email swipes It's clicking to get something of value because on down the road You want them to click and actually buy stage three is actually the decision stage now The decision stage is the most difficult one to get them to go through the best way to get them there Beyond the art of your copywriting and your cool sales pages and all that is through reviews and testimonials The more reviews and testimonials you have the better off you are because we actually see that other people got results by buying your product or service Now if you're doing paid ads Obviously you can actually target people that are going to match up to what you're trying to offer and it makes it a little bit easier Now if you've ever noticed you may visit a website and you see an ad there and now it seems like every website You go to you see their ad well That's actually because they targeted you they pixeled you they know who you are so that Every time you're going to a page Your ads gonna pop up so that they can see that ad and it actually makes it seem like you're everywhere when in fact You're actually just following that one individual. This is when you're actually in the retargeting stage So when you're personally running ads for your business You're actually targeting people that already showed an interest in your business by visiting your page by getting a download by Buying something from you now I think the best way to do that is to use Robert Caldini's six principles that are outlined in his 1984 book in Florence, so let's go through those real quick now The first one we have is the principle of reciprocity now This is achieved by delivering lots of value either through whatever it is that you've provided them as a free offer Which is also known as a lead magnet in the very beginning or in an ongoing exchange through your emails The next step is principle of commitment and consistency when people commit to something They're far more likely to purchase from you That's why getting them to agree to something like a free plus shipping offer or by agreeing with something You said in some way this is a powerful principle in sales and You pay attention to some of the best marketers in the world and you're gonna notice that they work Frequently to get your commitment to something even if it's a very small thing in the very beginning the next principle is the principle of Liking yeah when people like you they relate to your stories They are more likely to purchase something from you how well you convey your story to your prospects It's really gonna play a big role in whether they decide to act and actually do something or not the next one's huge It's the principle of Authority how much authority do your products or services have are they? Respected by people in the community that have endorsed it scientific studies back it up Are you yourself an authority all these elements come into play in this particular process now? The next one I want to talk about is proof of social Okay Do you have social proof or people on social media raving and talking about a great your company and products and services are? Do you have some type of social proof? You know like best-selling books or you're a best-selling author something else like that It's important that you present this to your prospects if you do have them the next one This is a big one principle of scarcity people want what they can't have how much? Scarcity have you baked into your email sequence again people are smart But when you apply the principles of scarcity as in there are only a limited number of these authors or Time left before the discount expires like 72 hours or 48 hours Then they're going to be more likely to purchase your products or services and be more enticed by your ad copy Okay, the next thing you got to do take action. Okay actions the final stage Action is the part of the sales funnel that you're actually Intending them to perform some action like actually buying from you you want to be able to calculate this So for example, let's say a hundred people click on your offer But only ten of those people actually get into the sales funnel in two of those people actually buy You want to base your percentages based on how many people click so in this case here If we had two people buy ten in our funnel, but a hundred people click We've got a 2% conversion rate for example Let's say it cost you two hundred dollars to get that one hundred people to click and the two people that did buy Spend three hundred bucks. So you've made six hundred dollars on a return of two hundred dollars or actually 300% that's pretty darn good. This is how the world's top marketers figure it out They figure out what the conversion rate is and they know what they can spend on ad So if they're spending one dollar and they're getting back three dollars They're gonna do that all day long, right now You can also tweak this as you go along and improve that conversion rate now getting to the stage It's not so easy But with software like Cartra it can make it so much easier because you can build all these stages Into your sales funnel and you can do it really quickly and you can make changes on it quickly So if one page is converting and another one's not obviously you're gonna go with the one that does But what Cartra allows you to do is send half your traffic to one page and the other half to another page So you can figure out quickly which page is going to convert once you've done that You can tweak it and make that change and send more of your traffic to the high converting page These shortcuts or implement hacks I'm gonna call them are really cool when you have the tools to do it and what I want to do is tell you I mean I really do recommend Cartra Cartra is one of the best ones I've been through a lot of different sales pages a lot of different email providers Cartra does so many other things outside of just build funnels So it saved us a lot of money because I could cancel eight different pieces of software and just use Cartra for all of them So let's take a quick look at all the things that Cartra can do for you Now of course Cartra can build sales funnels for you. That's the primary focus of this particular video However, it does a lot of other things You can actually do upsells which you're actually selling them to a more expensive item once they bought your initial item And if they don't purchase that you can send them to a downsell which is a lower price item So that way if they don't take one they may take the other one and you can build all this into Cartra It also has membership capabilities, which is really nice because you may not think you're gonna need it I certainly didn't because I started off selling survival food Why would I ever need a membership site now? I have a whole bunch of membership sites and various different subjects, but it'll do that for you, too It also will do email broadcast and sequences for you So if you would have some automatic emails set up that are triggered by what a person clicks on and what they buy Or what their actions are you can do that But if you also would just want to send out emails to a group of people With a particular tag you can do that in Cartra Now the cool thing is when the sales page in they have a lot of templates that are already proven So you don't have to design a template if you don't want you can take one of the templates that are already there And just plug in your text and your images and use those templates Now one of my favorite things that it does is it you can actually display your videos in Cartra All the other sales pages can't do this Cartra is the only one that I know that can And what that means to you is if you put a video in Cartra You can actually look at the analytics you can tell how far somebody's watched it So maybe you've got a ten minute video and at five minutes you have an offer for a sale But a bunch of people stopped at four minutes You could send an email sequence out to all those people that stopped before the five minute offer and say hey Click here to finish this video. I saw you didn't see the rest of it You can't do that on any other platform because what you're doing on other platforms is you're putting in a link to YouTube or Vimeo or whatever it is and the other platforms that have these funnels And they don't have the capability to tell how far they've actually watched that video The next thing is it integrates with almost every credit card processor So whether you have PayPal or you have authorized net or whatever you have out there You can integrate it with Cartra. So you don't have to worry about you know processing credit cards It does it all in there. It also manages and tracks affiliates So there's an affiliate marketplace in Cartra where once you've got a sales funnel that's converting You can open it up to affiliates and they can send traffic to it too And you can actually pay them a commission and you could get even more sales that you would have never had And of course it you know controls all your customers You know as the customers go through there you can tag them based on what they've done based on what they bought Based on what pages they've been to so it's it's really all Encompassing if you've got digital content you need to deliver. Maybe it's a book. Maybe it's a course Maybe it's a PDF download you can upload all those things to Cartra and Cartra can automatically Send an email out with that link to those people who are asking for who opted in for it who signed up for things And you don't have to worry about it because it's automatically done and sent out to them same thing with your memberships Once they pay for a membership it will actually send out an email it will give them the log in it will generate the password for them and Supply it to them and you don't have to do anything Let's face it Cartra is not the first one ever to come to the marketplace, right? There's been a lot of them before them and there's probably going to be some after Cartra I would imagine but I think right now it is the best alternative to building sales funnels to managing your business You know to doing sales pages and emails and all that because it's all in one place You don't have to patch together duct tape together a whole bunch of different softwares to make this stuff work So that's an overview of what a sales funnel is yes You need one yes, you need one and in the cool thing is even if you're profitable Even if your business is like super profitable right now and you add a sales funnel to it It's gonna skyrocket your profits because you can offer them so many more products and services while they're in that buying mode You know as soon as they purchase something you can offer them something else And they're a lot more likely to buy right then so that is my video on sales funnels and Cartra I think you should get it. I think it's an excellent excellent program go down in the link There's a link to Cartra down there if you click the link you can watch a video for free You don't put in a credit card or anything like that And you can see everything that Cartra actually does because it does a lot more than I told you about in this particular video Now do me a favor if you haven't done so already subscribe to this channel hit that button there and don't forget Bring the bell turn on the bell turn on all notifications so you don't miss a single video You become part of my family the Fisher family the VIP family who gets notified about these videos as soon as they're done Also when I go live you will notify you when I go live too, so make sure you turn on all notifications now as I promised you There's a ninety seven dollar e-commerce course down there, too You want to click that link take advantage of that free course? 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