 Many of you lost 35% of your earnings or more in April 2017 when big brands pulled their ads from YouTube. In response, YouTube created new ad rules that will demonetize your videos' freedom family and everybody's on YouTube if you're not aware of them. So let's be aware of them. These new ad rules are documented in the updated YouTube Help article, Advertiser Friendly Content Guidelines. The link to it is down there in the description below and I will point out the highlights. If you scroll down to content that is not eligible for advertising, YouTube now clearly states, if the following describes any portion of your video or video metadata including the title, thumbnail or tags, then the video may not be eligible for advertising under the AdSense program policies. In some cases, YouTube may also choose not to show ads from all advertisers or all ad formats. The key here is including video metadata. It is not just the content in your video. It's also your title, your tags. If you use tags that are not advertiser friendly, that alone may disqualify your video from monetization. How do you choose advertiser friendly tags? Click that I to see my video where I described a technique using the YouTube search box that gives you trending and popular tags that are advertiser friendly. And how about your video title? That is the single most important video metadata that will get you more views and will determine what kind of ads can run against your video. How do you create an advertiser friendly title? Click that I to see a similar video using the YouTube search box to also get titles that are advertiser friendly and trending and popular on YouTube that will get you more views. There is a specific kind of content that used to be okay for monetization that is no more. Let me show you which one it is. Right here, inappropriate use of family entertainment characters. Let me show you all the people who make videos about cartoons either live action or animated. Let me show you an example. Do you think this animated Mickey Mouse clip is advertiser friendly? Roll it! So far so good. Is it okay to show Mickey Mouse cutting himself while shaving and showing blood? Let's read YouTube's new rule carefully. Videos depicting family entertainment characters like Mickey Mouse, whether animated or live action, engaged in violent, sexual, vile or otherwise inappropriate behavior even if done for comedic or satirical purposes are not eligible for advertising. Now I think this is inappropriate behavior with a fun, happy Mickey Mouse bleeding for everyone on the screen. What do you think Freedom Family? Tell me in the comments below. YouTube publicly updated everybody on their new advertising policy guidelines in the creator blog behind me. The link to it is down there in the description below. In the blog, they talk about the different kinds of content that is eligible and is not eligible anymore for advertising. I won't read all of it for you, but I will highlight the key points. YouTube has held thousands of productive conversations with advertisers and implemented additional controls to restore advertiser confidence. This is what happened in April when you lost over 35% of your money is because those advertisers pulled all their ads. As a result, many advertisers have resumed their media campaigns on YouTube, leading creator revenue to return to a better and more stable state. And we have seen that within the Freedom Family as well. A lot of channels are returning to the levels that they used to have in March, now in June. We hope this additional information will provide you with more insight into the types of content that brands have told us they don't want to advertise against and help you to make more informed content decisions. This is where your homework begins Freedom Family because every creator's channel is unique and each audience is different. You need to decide if you need to make changes to your content to the style of videos that you make to make the more advertiser friendly if your goal is to make money on YouTube. Note, ad-friendly guidelines are different from the terms of service and community guidelines that can get your channel shut down. In other words, if you make videos that violate the ad-friendly guidelines, you will not get shut down. You just won't make money. So that's a decision you need to make for your channel. And I want you to educate yourself by reading all of the new ad-friendly guidelines. The links are all down there in the description below. Let's have a healthy discussion about this Freedom Family. Are you changing the content of your channel based on these new guidelines? Tell us down there in the comments below what you've changed. Why? So we can all learn from each other and help each other grow together as a family. Because, say it with me, that is the spirit of freedom. We all help each other grow together as a family. This is tip five of my new YouTube tips series. To see all the tips, click that I up there and tell me what else you would like me to create videos about that will help you grow down there in the comments below. Who am I? I am Papa George. George Sunpai. In many other names you, the beautiful Freedom Family has given me. I am George, CEO and founder of Freedom! For Freedom and the Freedom Family! And the homework all of you now have to learn about the new ad-friendly guidelines. I am George and you've been watching. Click that I to partner with Freedom and join the Freedom Family so we can all grow together. You get many perks, like position music, you also get epidemic sound, a lot of other access to royalty free videos, sponsorships and many things to help you grow. Just click the links down there in the description below to get involved in our community, our forums, our Discord chat servers, Meet Our Graphics team, Meet Our Community team, all of that on Discord and the forums. What are you waiting for? Get started. And we will grow together as a family because this is the Freedom Family. You are part of it, we are all part of it and we're all growing together. To get more George, click that big F that will subscribe you to Freedom Central, home of The George Show. And PewDiePie gave one of you Freedom Family a big shout out. Click that video to see the shout out and to see our new 3D sets for you. And click that video to see what YouTube recommends you watch next.