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Geomerchandising : local adaptation of marketing orientations

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Uploaded on Dec 13, 2010

The geomerchandising is frequently associated to the implementation of point of sales and point of services, as well as to the organization of distribution networks. Beyond this strategic dimension, the geomarketing is also involved in operational practices such as targeting of communication campaign or together with the geomerchandising in the local adaptation of the marketing orientations.

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