 Hello everybody, it is Coach Rob DeBoer, back again with our famous top 10 objections to the health fitness nutrition industry with my great friend right here, Dustin Schaefer. I hope you're doing well. How are you, buddy? I'm great, man. It's Wednesday. I feel awesome. Good. It is Wednesday. Happy hump day to everyone. Look, we're going to just keep kind of turning through this list. If you're new, this is a series that's going to be 10 little short clips. We're just having fun with it. Kind of late night with David Letterman style who made that top 10 list famous. So we thought, you know what? We know a lot because we've been a part of this specific conversation, exogenous ketone supplementation for the last eight years. Both of us have been very much a part of the conversation. We thought, you know what? As health and fitness professionals, which we are and we have that background, we know how resistant the industry oftentimes is to change. And we thought, you know what? Why don't we do a top 10 list? Why don't we have some fun with this? And today we are on number eight. The number eight objection to drinking ketones from the health fitness and nutrition industry is... I like carbs and don't want to give them up. Interesting. Yo, here's what's great about this kind of duo, me and Dustin. Dustin follows, he leans more keto and he actually sought keto as a remedy to some health fitness nutrition challenges from an athletic career and head trauma and everything being a former athlete oftentimes leaves you with. I, on the other hand, you know, having been a former two sport college athlete, I played college football at the University of South Carolina, was a two sport captain football baseball, played pro baseball, I did bodybuilding, wasn't drug free my whole life when it comes to anabolic. So I know the space. I was a strongman champion in 2005, state of South Carolina. Point being, we both understand kind of the objections to, wait a minute, what do you mean? No carbs. That was my initial observation. Hey, there's no way I'm giving up carbs. Well, here's the good news. You don't have to. We believe preach and teach. The only guy that works is the one you'll do. So much so, proven has actually adopted this kind of pretty basic, simple sounding ideology that says, hey, this is more about a drink than a diet. Now, we're not here to say the keto diet doesn't merit a lot of credit out in the marketplace. It does a well formulated keto diet, ketogenic diet, I would argue is one of the most metabolically sound diets anybody can follow. I just happen to use and thrive with carbs. It's part of the diet I'll do. So, Dustin, the short answer is you don't. But I want to throw this to you after I read you a quote from someone that is very well burst. As a matter of fact, he is listed on multiple patents that identify with this product. His name is Dominic DiAgostino. He worked with Patrick Arnold on the original patent to formulate exogenous outside the body ketone supplementation in here is his. And I love this because I think it'll tee you up for what you might say. This is Dom DiAgostino. The FDA may see ketones as a drug. I see them as a fourth macro nutrient. You have fats, proteins and carbs. Ketones could be counted as a fourth macro nutrient because it's an energy containing molecule. And I think that sets a new tone like you talk about hybrid fuel source and dual fuel source. Here is one of the experts that believes, hey, no, no, no, this is literally a food nutrient because it contains, you know, it's an energy containing molecule. So with that, I'll throw it over to you. Yeah, absolutely. You know, it's really cool for the first time in history, right? You think about it, you know, humans, you use ketones and glucose just so you all know glucose isn't a bad thing, right? Just so everybody knows. But humans for the most part would either rely on one or primarily on the other. For the first time in history, we can coexist. And from an athletic performance perspective, I wrote a protocol for the Tour de France riders originally. And some of our riders, we had them utilizing carbohydrates strategically using ketones. Or some of the other riders, we actually had them using ketones on a ketogenic diet, but we literally would run blood. We had them on a bike. We're running blood while they're riding their bike, determining which is the best for their body. Now, what was cool is we could predict it pretty well just out on the asphalt. But it was nice having the environment of a controlled environment in the scientific lab just to reinforce that we could do both. And to me, that's what's really cool. You know, Dr. Jeff Bollack did a study utilizing our product and actually showing an increase of a lot of catheter threshold going up just with ketones, not with any kind of diet. No, it didn't matter. These people were not on a ketogenic diet, but he saw the anaerobic threshold go up. So that means people can put more output of energy. We know that ketones improve oxygen utilization. So no matter what diet they choose, they're going to be able to be more efficient. So I think that's what's neat about this. I think Robert gets confusing is that people are going into this, I want to lose weight. And they're associating our product with weight loss, which we, you and I both know this isn't about weight loss. It is about being metabolically efficient, burning fat. It is about that. And you find that tool, I just showed Robert a picture of a guy. He just won his bodybuilding competition. He was doing 300 grams of carbs a day for the majority of his competition or for the majority of his training. And then he, he'll even say it. He's like, they changed everything. ketones made everything easier because I felt great. You know, bodybuilders have the F off on their forehead when they're getting ready to cut down. Because I didn't feel bad. He was, I felt great all the way up to the finish and I got first place. So it was pretty remarkable. You know, here's one thing I want to throw in, which the common question is, well, wait a minute, Dustin. So you're telling me these co-exist. I get this question all the time and the answer is actually pretty simple. So wait a minute, what happens to carbs when I consume ketones and the answer is pretty simple. Your body uses them. It just uses them differently. Or stores them if you are accessible. Or stores them, which, which so, so let me, let me explain it this way, like, perhaps one of the greatest sports would be endurance sports. Those of you that run endurance sports or understand endurance, um, that philosophy, there's what's called the, the bonk. The bonk is when the body just is completely depleted of glycogen, of carbohydrates, and you just kind of hit the wall. So if there's one sport where this couldn't be better for it would be any endurance sport because it delays the bonk. Like just think of that for a moment because now all of a sudden when ketones are present in the body, in the blood, and I would argue proven has the only multi-patterned formulation that can be quantified. In other words, don't take our word for it. Let your blood, which isn't a placebo test, tell you exactly what's happening. So when ketones are in the blood, in the body at a level that matters, I would argue the brain, the heart, and I would even argue the muscle will use them even in the presence of glucose, i.e. carbohydrates. Let me take it a step further. Now go research exogenous ketone patent muscle power output muscle exogenous ketone patent muscle catabolism. Now two things often associated with especially the health fitness nutrition industry, especially the athletic performance industry. We want to improve muscle power output. We want to preserve and protect lean body mass. And oh, by the way, I want you to think about this. I don't care if you're a crossfit beast or you're someone that's sitting all day at your desk. We all want to keep and create lean body mass. And that is one benefit is probably the biggest benefit I find from drinking ketones on a daily basis. So the answer, the short answer is, and the objection. Well, I don't want to give up carbs. Here's the good news. You don't have to. Rob, I would like to add one component to this. And if you're watching this right now, because I know we have a big reach out there. And we're talking to the health and fitness professionals who typically are metabolically more efficient because they've been exercising their whole life. They've probably been relatively responsible on diet. And if you're somebody or if you're a professional or a fitness trainer and you're working with clients, you're like, why are they not able to stick on my plan? Why can't they stick to it? Just keep this in mind that if somebody is metabolically inefficient, meaning that they don't basically move energy into the cell well, ketones doesn't need insulin to uptake. So that's why it's such an efficient fuel source. So what you're doing is you're allowing people to get fuel into the body, a fourth macronutrient, into their body, into their cell for energy. And what happens is that when you have somebody that's maybe prone to gaining weight real easily, they look at a pizza pizza and they gain weight. They look at rice to gain weight. Most likely they're not, they're not super efficient or at least they're not able to metabolize carbs as well. So we tend to find that they do do better on a less carb diet. They tend to feel better, thrive better and actually perform better. But that's everybody's diet has got to be figured out for them. And so if you're watching this as a professional and going, hey, I have those clients that are stuck. And just use this as that. Keep this in mind that this is a tool to provide sustained energy to anybody, no matter what their metabolic state is. And that's what makes ketones so superior in so many ways. Good. I'll take the final word. Ketones create compliance. But as health and nutrition professionals, we want to create compliance in our clients. Like if we didn't have them more compliant to the diet that we say, or the training protocol that we program, that is the key. So Dustin, thanks so much for walking through this list. We've got number seven coming up. And we also, look, we want you to like, share this. We want you to question what we say. We want you to, we have this ideology called ask, answer, discuss. Look, we're asking the questions or we're taking the questions. We're answering them. Hey, let's have a healthy discussion about that along with, hey, we want to hear from you. What are some questions that you've come across from the health, fitness, nutrition industry? Look, I'm not embarrassed to say there's a lot of pride arrogance and ego in this space. I already knew it all until I knew what I didn't know. And that's kind of been my way moving forward. So thanks so much, Dustin. Appreciate it. We'll see you next time for number seven, the top 10 objections, why drinking ketones are resistant in the health, fitness, nutrition industry. Awesome. Thanks, Rob. Cheers, y'all.